CCP News Looking to Hire: American Mktng Director
librarian
I am still a lurker on. Good luck all! And please note the irony of to
whom you have to direct your resumes...
best -
chris
*********************
Friends,
CCP, publisher of EVE Online and the White Wolf Game Studio, is looking
to hire an American Marketing Director. This position will be located in
Atlanta in the CCP North American offices. Salary range starts at $45K,
and varies based on prior experience. Benefits include full
health/dental, 401(k), extensive foreign travel, and a kick-ass
corporate environment. Job Description as follows:
Position Description – American Marketing Director
The head of the North American Marketing Office of CCP will:
* Implement the CCP marketing plan as it relates to the US, Canada, and
those parts of Mexico, Central & South America the company actively
targets for its business
* Report to the CMO
* Directly manage all marketing personnel other than the Functional Team
leads working in the America Office, including:
o Develop policies and procedures for Americas region staff, and ensure
they are implemented
o Managing the time & resources of all Americas region staff
o Preparing semi-annual performance reviews of all Americas region staff
* Leading the process of developing a comprehensive, integrated sales &
marketing plan for the World of Darkness MMO, and the White Wolf
Publishing division
o Ensuring that plan is properly implemented, on time and within budget
* Work closely with the Analytics team and the Marketing Project
Management team to ensure that the Americas region derives maximum value
from these support services
* Be a structural interface between the Americas marketing team and the
rest of the CCP North America office, facilitating communication and
cross-disciplinary planning
American Marketing Director Requirements
The lead of the Americas Office will possess as many as possible of the
following characteristics:
* Fit in extremely well with CCP’s unique culture
* Be driven to succeed
* Be very hands on and someone who gets a lot done with a little
* Have an affinity for/understanding of CCP’s gaming audience
* Have a global mindset and experience
* Have a strong background managing diverse teams in many marketing
disciplines
* Be able to communicate clearly
* Be a strong leader who creates a can-do attitude and a willingness to
go above and beyond the call in subordinates
* Have a strong creative eye for marketing materials, and be able to
contribute effectively to all global marketing strategic discussions and
tactical projects
Statement of Intent
The American Marketing Director will become a pillar of effective
marketing for CCP. The North American Marketing Office will gain the
trust & respect of the rest of the organization so that it can carry out
its goals & objectives with the full support of the company. It will
define effective marketing & communication strategies for the Americas
Regional market, and implement tactical marketing & sales programs to
maximize the company’s sales & retention efforts.
======================
I'm specifically looking for a few key things in the people we interview
for this position:
1: Experience directly managing a team of marketing staff. By "Team" I
mean a half-dozen or more people.
2: Experience with a multi-million dollar marketing budget, including
spends in mass media
3: Someone with a passion for the World of Darkness
The CCP Marketing Department has a cross-functional matrix. The
Marketing Directors "run" the office, dealing with all the day to day
management overhead required to keep a large group of people working in
synch, and interconnecting effectively with the other CCP teams in that
office. There are functional team leads for Graphic Design, Sales, PR,
Community and Customer Acquisition who do the top-level planning and
goal setting for those functions globally. This position is all about
managing people, timelines, strategies and budgets, not creating
marketing materials.
Resumes and CVs can be sent directly to me at my work email address
(ry...@ccpgames.com)
Please feel free to pass this forward to anyone you know who may be
interested.
Ryan S. Dancey
CMO, CCP
--
Super Fun Cards
www.superfuncards.com *NEW Website!*
auct...@superfuncards.com
OrgPlay
atomweaver
@newsfe11.phx:
> Posted from the Game Industry Network forum, an industry-only forum that
> I am still a lurker on. Good luck all! And please note the irony of to
> whom you have to direct your resumes...
>
>>>SNIP
> Resumes and CVs can be sent directly to me at my work email address
> (ry...@ccpgames.com)
>
> Please feel free to pass this forward to anyone you know who may be
> interested.
>
> Ryan S. Dancey
> CMO, CCP
>
>
Dammit, Chris, you owe me a new irony meter...
;-)
DaveZ
XZealot
Who's your daddy?
Comments Welcome,
Norman S. Brown, Jr
XZealot
Archon of the Swamp
The Lasombra
>> Posted from the Game Industry Network forum, an industry-only forum that
>> I am still a lurker on. Good luck all! And please note the irony of to
>> whom you have to direct your resumes...
>>>>SNIP
>> Resumes and CVs can be sent directly to me at my work email address
>> (ry...@ccpgames.com)
>> Please feel free to pass this forward to anyone you know who may be
>> interested.
>> Ryan S. Dancey
>> CMO, CCP
How horrid.
Is this the same Ryan Dancey that fought to shut down VTES because it
was 'immoral' and that couldn't do basic math, like sell out of a set
= make money = print more = make money?
I'll take this as a sign that I should sell all of my cards.
(oh, right, they are always for sale.)
Carpe noctem.
Lasombra
Your best online source for information about V:TES.
Now also featuring individual card sales and sales
of booster and starter box displays.
James Coupe
<TheLa...@hotmail.com> writes:
>Is this the same Ryan Dancey that fought to shut down VTES because it
>was 'immoral' and that couldn't do basic math, like sell out of a set
>= make money = print more = make money?
Yes.
Remember: in his world, killing a playground full of schoolchildren
isn't immoral, and there are no issues with ritual suicide.
--
James Coupe
PGP Key: 0x5D623D5D YOU ARE IN ERROR.
EBD690ECD7A1FB457CA2 NO-ONE IS SCREAMING.
13D7E668C3695D623D5D THANK YOU FOR YOUR COOPERATION.
XZealot
> > Ryan S. Dancey
> > CMO, CCP
> Here we go. Who wants to be my manager?
>
> Oscar J Garza III
Dude, you work for the VTES Anti-Christ!
Andreas Nusser - Privat
> 2: Experience with a multi-million dollar marketing budget, including
> spends in mass media
I am already looking forward how much of the multi-million dollar budget
will got into VTES marketing. I´d be satisfied if CCP//WW uses 1% of
their budget for VTES ;)
mgre...@googlemail.com
Yeah, and there I was thinking what a great thing it was that he hated
V:TES and did nothing with it whilst at WotC, seeing as how literally
every other CCG, bar one, he's been involved with has gone to the
wall.
I shan't hold my breath about the website being updated then.
Dammit.
mgre...@googlemail.com
>
> How horrid.
>
> Is this the same Ryan Dancey that fought to shut down VTES because it
> was 'immoral' and that couldn't do basic math, like sell out of a set
> = make money = print more = make money?
>
>
Top quote from the first link:
"Another VtES problem: I can't put it into Rolling Thunder. "
Yes, THANKFULLY- because that was a peach of an idea. Absolutely zero
problems there.
GreenO
Rest in Peace Rage, Doomtown and LBS, some of us still remember thee.
Meej
Sure, some good games fell down in the wake of Rolling Thunder.
(Though LBS mostly died because of the horribly-poorly-structured
attempt to pull it *out* of Rolling Thunder - for a lot of the reasons
that switching *into* RT didn't work for established games.) And hey,
no love for Dune? Didn't that also do the RT thing?
The problems with Rolling Thunder (and this is speaking from the
perspective of a retailer at the time) is that the vast majority of
retailers complained up a storm because it was sitting on their
shelves. The fact that they ignored the marketing in advance, and the
descriptions of what they were ordering, and failed to inform their
customers about the changes in the structure, etc, and continued to
order *just as much* of a small (40 cards? I don't recall exactly)
set as they did of a normal (150 cards?) set, instead of 1/3 as much,
3 times as often (one per month, rather than one per three months)...
that was the problem. So they had triple the product of smaller
sets. No wonder it wasn't moving.
And players complained, too - they ordered their two boxes, and got
about 4 complete sets, and said "why did I buy so much of this?" and
*blamed the company.* Mind-boggling, given that the switch, the set
sizes, and the reasoning were all announced in advance.
Rolling Thunder worked *great* for us - distributed the buying over
the months, so good for retailing, folks were happy with feeling like
they could always afford to get "the new stuff", so good for keeping
player interest... It was all about making sure folks knew what was
happening, when.
I know many VTES players don't like the rate new cards come out - so
one extra-mini-set per month might be overkill. But in the past two
years, we've seen: 136 new cards (3rd ed, 9/06), 60 cards (SoC, 3/07),
150 cards (LoN, 9/07), and within the month 60 more cards (TwR,
5/08). So, if we assume *only* the new cards, and ignore the reprints
in 3rd Ed, that's a release rate of about 400 cards in two years. If
those had come out forty new cards at a time, ten times, that's one
every 2 months, with a couple breaks between "batches". If there were
a "base set" - 3E, for instance - and then for a 2-3 year period that
was kept in stock, while the newer cards came out in small doses...
it's probably manageable.
I'm not saying it's ideal for VtES - and it's not how I'd set it up -
but it's certainly manageable from a player standpoint, and *much*
better for stores if it's handled right - for one thing, that's the
sort of size that encourages players to buy at the store level, rather
than at the bulk level.
Biggest downside? With sets that small, draft would stink.
But Rolling Thunder itself was a terrific idea, IMO, in a lot of
respects.
- D.J.
atomweaver
@d45g2000hsc.googlegroups.com:
To be fair, I doubt he'll be much involved with VTES at all. His title is
CMO of CCP. There is still the question of how integrated the two orgs
are... Its just a guess, but I doubt that Ryan will be all that involved
in stuff on the WW side. With a co. the size of WW/CCP (or, my best guess
as to its size), micro-management down to the last product line in WW is
simply overkill. CCP is the larger piece of the pie, anyways, and so it
will occupy Dancey's attention more. And, there's a _lot_ longer history
of VTES's success, so it would be basically impossible for Dancey to make
the case against it that he did in 1998...
$0.02
DaveZ
mgre...@googlemail.com
> And hey,
> no love for Dune? Didn't that also do the RT thing?
>
> The problems with Rolling Thunder (and this is speaking from the
> perspective of a retailer at the time) is that the vast majority of
> retailers complained up a storm because it was sitting on their
> shelves.
No. In the US, maybe, but that's not the experience of the UK and
mainland Europe. The distribution of each set was so time critical
that any delay in the distribution chain had a massive impact at
retail level.
Planned distribution of a rolling thunder release over 6 months:
set1, set 2, set 3, set 4, set 5, set 6.
Actual distribution for anyone outside the US:
nothing, set 1, shipping excuse, set 3, nothing, more set 3.
Meanwhile every card was spoiled on the internet and being purchased
from online secondary retailers there and imported directly. Meaning
that home market sales went down and retail orders suffered. Horrific
idea.
Meej
> On 14 May, 15:24, Meej <dj...@comcast.net> wrote:> And hey,
> > no love for Dune? Didn't that also do the RT thing?
>
> Dune, Dune. Ah yes.
It was a much stronger game in its early versions. Then in the 11th
hour, based on initial feedback at GAMA, I think it was, rules got
simplified without the cards changing to adjust for it enough. *sigh*
> > The problems with Rolling Thunder (and this is speaking from the
> > perspective of a retailer at the time) is that the vast majority of
> > retailers complained up a storm because it was sitting on their
> > shelves.
>
> No. In the US, maybe, but that's not the experience of the UK and
> mainland Europe. The distribution of each set was so time critical
> that any delay in the distribution chain had a massive impact at
> retail level.
>
> Planned distribution of a rolling thunder release over 6 months:
>
> set1, set 2, set 3, set 4, set 5, set 6.
>
> Actual distribution for anyone outside the US:
>
> nothing, set 1, shipping excuse, set 3, nothing, more set 3.
>
> Meanwhile every card was spoiled on the internet and being purchased
> from online secondary retailers there and imported directly. Meaning
> that home market sales went down and retail orders suffered. Horrific
> idea.
OK, I can see that. Lack of planning for the shipping issues. I can
see how that'd be horrid from across the pond. Thanks for the added
insight.
That said, the US-based retailer issues did boggle my mind - and the
number of complaints I heard on those lines was quite high.
- D.J.
James Coupe
s.com>, mgre...@googlemail.com writes:
>Yeah, and there I was thinking what a great thing it was that he hated
>V:TES and did nothing with it whilst at WotC, seeing as how literally
>every other CCG, bar one, he's been involved with has gone to the
>wall.
With hindsight, it's worked out well.
At the time, however, there was an understandable sequence of events.
- WotC basically abandon any pretence of doing anything with the game,
except maybe one final tiny expansion of 20-50 cards. In one
incarnation of the idea, it would be mixed with Netrunner and
Spellfire, which wouldn't help matters!
- People wish that WotC would sell V:TES to someone else who could
support the game well. Five Rings is, at the time, a good
example of a card game maker other than WotC doing things with
cards that are interesting.
- WotC buy FRPG. People think "Ooh, maybe FRPG people will do
interesting things with the non-Magic games."
- We get told that Sabbat sold out *twice* but barely broke even (though
with no explanation of how someone can do that and still have a
job), so V:TES is bad. And Ryan's personal morality prevents
him from supporting V:TES, so we're doubly bad.
- White Wolf, a company with a tattered reputation when it comes to
balanced and playable CCGs, buy the game. Everyone quakes with
trepidation. (WW's Rage is fun, but has rules problems you can
drive a truck through. Arcadia isn't really very good.)
Peter D Bakija
<48d8191f-3019-42a9...@c58g2000hsc.googlegroups.com>,
Meej <dj...@comcast.net> wrote:
> And hey, no love for Dune? Didn't that also do the RT thing?
Dune? Dune? Worst. Card. Game. Ever. Well, except for maybe the early
90's Dr. Who CCG. But Dune? Hoooooorrrrriiiiiibbbbbblllllleeeeeeee.
Peter D Bakija
pd...@lightlink.com
http://www.lightlink.com/pdb6/vtes.html
"It's too bad she won't live! But then again, who does?"
-Gaff
John Flournoy
> In article
> <48d8191f-3019-42a9-a6a7-a31c4a7ac...@c58g2000hsc.googlegroups.com>,
>
> Meej <dj...@comcast.net> wrote:
> > And hey, no love for Dune? Didn't that also do the RT thing?
>
> Dune? Dune? Worst. Card. Game. Ever. Well, except for maybe the early
> 90's Dr. Who CCG. But Dune? Hoooooorrrrriiiiiibbbbbblllllleeeeeeee.
>
> Peter D Bakija
>
> "It's too bad she won't live! But then again, who does?"
> -Gaff
Speaking as someone who used to sell CCGs at the time, Dune was -far-
from the Worst. Card. Game. Ever.
Ultimate Combat was truly wretched. Galactic Empires had some of the
worst production values I've ever seen. Spellfire, augh. Wyvern was
little better than baseball cards, nobody bought it to play the game
but only to chase-rare-hunt. SuperDeck was virtually a game of
randomized basic math flash cards.
-John Flournoy
Peter D Bakija
<48b6d24e-64b9-433c...@x35g2000hsb.googlegroups.com>,
John Flournoy <carn...@gmail.com> wrote:
> Speaking as someone who used to sell CCGs at the time, Dune was -far-
> from the Worst. Card. Game. Ever.
>
> Ultimate Combat was truly wretched. Galactic Empires had some of the
> worst production values I've ever seen. Spellfire, augh. Wyvern was
> little better than baseball cards, nobody bought it to play the game
> but only to chase-rare-hunt. SuperDeck was virtually a game of
> randomized basic math flash cards.
Ah, but see, those games had no pretentions of being not horrible, fly
by night, CCG madness profitieering games. They sucked, but no one could
have thought otherwise. Dune? Seemed like a good game. But was
monumentally awful. On so many levels. Dune was full of the crimes of
hubris. And sucking.
Peter D Bakija
pd...@lightlink.com
Jadasc
> Speaking as someone who used to sell CCGs at the time, Dune was -far-
> from the Worst. Card. Game. Ever.
>
> Ultimate Combat was truly wretched. Galactic Empires had some of the
> worst production values I've ever seen. Spellfire, augh. Wyvern was
> little better than baseball cards, nobody bought it to play the game
> but only to chase-rare-hunt. SuperDeck was virtually a game of
> randomized basic math flash cards.
What was the name of the one with the Boris Vallejo art and the
foldable cardboard pyramids? Hyborian Gates! That's it.
Jason, who was also paying attention back then, but for a different
reason.
sul...@aol.com
> On May 14, 2:33 pm, Peter D Bakija <p...@lightlink.com> wrote:
>
> > In article
> > <48d8191f-3019-42a9-a6a7-a31c4a7ac...@c58g2000hsc.googlegroups.com>,
>
> > Meej <dj...@comcast.net> wrote:
> > > And hey, no love for Dune? Didn't that also do the RT thing?
>
> > Dune? Dune? Worst. Card. Game. Ever. Well, except for maybe the early
> > 90's Dr. Who CCG. But Dune? Hoooooorrrrriiiiiibbbbbblllllleeeeeeee.
>
> > Peter D Bakija
> > p...@lightlink.comhttp://www.lightlink.com/pdb6/vtes.html
>
> > "It's too bad she won't live! But then again, who does?"
> > -Gaff
>
> Speaking as someone who used to sell CCGs at the time, Dune was -far-
> from the Worst. Card. Game. Ever.
>
> Ultimate Combat was truly wretched.
>
Assuming you are talking about the play of the game and not the crap
artwork, you must really hate Magic since all UC! is from a play
standpoint is Magic, except it's actually fun to play.
atomweaver
bb73dc...@t12g2000prg.googlegroups.com:
> Assuming you are talking about the play of the game and not the crap
> artwork, you must really hate Magic since all UC! is from a play
> standpoint is Magic, except it's actually fun to play.
Its a generally safe assumption that VTES players don't tend to hold M:tG
in high regard for its mechanics...
DaveZ
sul...@aol.com
> sule...@aol.com wrote in news:b94cc36a-f4c3-4b3a-849a-
> bb73dcd13...@t12g2000prg.googlegroups.com:
>
> > Assuming you are talking about the play of the game and not the crap
> > artwork, you must really hate Magic since all UC! is from a play
> > standpoint is Magic, except it's actually fun to play.
>
> Its a generally safe assumption that VTES players don't tend to hold M:tG
> in high regard for its mechanics...
>
> DaveZ
Just like, I'm sure, it's safe to assume that V:TES players only use
opaque sleeves ...
I find Magic to be brilliant in so many ways. I, personally, don't
find it fun to play as I'd estimate that around 80% of the games I
play suck which doesn't make up for the "20%" that are decent or
good. But, a lot more people think differently than play V:TES at
all, and I'm sure you can find some people who like both. And, while
it's some of the mechanics that can make for unfun games (though
individual cards have a lot to do with it as well), Magic has far more
elegant mechanics than the vast majority of its competitors, including
V:TES - a game with far too steep of an initial learning curve,
horrible templating, etc.
Anyway, the point wasn't Magic. The point was that I doubt that
people who bash games like UC! have actually played them enough to
have a reasoned opinion, unless, of course, they aren't criticizing
the play value but are criticizing aesthetics. My list of least fun
CCGs would include things like Rage (nice look, nice feel for genre,
completely broken play), Wizard In Training (where interacting with an
opponent only helps the opponent win, though maybe only in the
beginner rules), Babylon 5 after the release of Crusade but getting
pretty bad when the Drakh and ISA were introduced (unbelievably
tedious with the Crusade piles, the "ultimate hoser" [ISA, which
allowed people to search outside the game for hosers] and with hardly
any sense of the show at that point), L5R (I've had mediocre games,
I've never had fun games), Highlander (only game I ever enjoyed was
with a playtest deck prior to its release and I hated the second
game), Blood Wars, Towers in Time, and the list goes on if I wanted to
pull out my CCG Codex to remind me which other 60 CCGs I have played
enough to have opinions on and which of those I hated playing.
Shadowfist is interesting in that it's the third of the three major
multiplayer CCGs along with B5 and V:TES where I've been heavily into
the other two which have very similar advantages and disadvantages and
where I just don't like the play of the game. Maybe if I built decks
for it, I'd like it*, but I find the easy destruction and recovery
annoying. It's like what you are doing strategically is unimportant
and the game is entirely tactical. I've gamed with quite a few
diehards for the game and was helping one of them design a CCG very
similar to 'fist, so I'm not going to claim that it's truly wretched
or anything.
* Then, I'd have some payoff in terms of whether my decks did what
they were supposed to. BTW, the RPG is one of my favorites.
Daneel
wrote:
> And, there's a _lot_ longer history of VTES's success, so it would be
> basically impossible for Dancey to make the case against it that he did
> in 1998...
Never say never! :)
--
Regards,
Daneel