Lol...GM reminds me of Obama, e.g. "leading from behind":
https://www.curbsideclassic.com/blog/cc-newsstand/curbside-newsstand-gm-unveils-new-logo-and-marketing-image-campaign-everybody-in-into-evs-that-is/
"GM’s $27 billion EV fervor has reached an inflection point. Not in actual new products, which are still in the pipeline, but in a transformation of the company’s image, including a new logo and major image/marketing campaign, to warm up the public to what’s coming (autonomously) down the electric superhighway.
“There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles,” Deborah Wahl, GM’s global chief marketing officer”
I guess it’s time to stop with all the “GM Mark of Excellence” digs, and start digging the new, new GM.
Here’s a taste of what’s coming to your tv or device. The campaign features Malcolm Gladwell, author of “The Tipping Point,” professional surfer and shark attack survivor Bethany Hamilton, fitness instructor Cody Rigsby and gamer Erin A. Simon. And the usual endless cutaways of regular folks like you and me in all sorts of idealized settings synchronized to the script. Just who did this kind of thing first? Sorry, but it’s getting a bit old. In fact, I’ve become very allergic to this kind of thing. But that’s just me…
“ ’Everybody In’ demonstrates our intent to lead, while inviting others — policymakers, partners, individuals — to play an active role in moving society forward, whether that’s helping to expand infrastructure, advocating for progress in their communities or simply taking an EV for a test drive to learn about the benefits of EV ownership,” Wahl said."
I rather liked this one from 1996 better, for GM’s first electric car, the EV1. Hard to believe that’s now 25 years ago. I’m probably on the spectrum, since I seem to like appliances coming to life better than actors mouthing… corporate propaganda.
Getting back to the present, GM says that the new logo is “vibrant blue to signify the clean skies of a zero-emissions future”. Naturally. And the “m” is underlined to create the shape of an electrical plug within the negative space. I thought it was to represent the Ultium battery pack underpinning all of the 30 some EVs that will be emitted from GM’s factories in the coming some years. But in that case, it should have been longer, underneath both letters.
The new logo is intended to be “less severe” than the current one. Lower case letters are “More approachable”.
“We felt a real need to show the world a different aspect of what the company is. The lower case was a key part of that”, Wahl said.
Of course. upper case letters are so 20th century. soon nobody will use them anymore. very unapproachable.
So what ever happened to hydrogen? i thought that was going to be the future for gm..."
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From the "Comments" section:
"Am I the only one who sees an elephant standing on a little platform?
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If the new GM (sorry, gm) logo is flipped upside down, it could be the new Warner Brothers logo, since clearly all companies should transition to lower case letters and invite policymakers to join then in a partnership.
WB debuted their redesigned logo last year, to a similar shade of Happy Blue, which I guess is the latest thing. Well, at least it’s not gray. Personally, I don’t watch Warner Bros. movies because their corporate image comes off as non-approachable… lower case logo letters would completely change my mindset...
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"I predict GM is going to fail, its chairman is not Musk, and the company is not set up to be a new economy company like Tesla. Acting as arm chair CEO, I would follow Ford step to eliminate car production and build only pickup trucks with large internal combustion engine, get the company as profit as possible. Gradually take down and eliminate the legacy labor costs. On side setting up a engineering company with VC backings concentrating on vehicle design except the electric drive train and battery technology to tailor need of any potential EV makers, there will be a lot of them coming up soon. — I make assumptions that GM really knows how to design a vehicle. This gives GM a chance transforming itself into a engineering company, knowledge base economic sector and moving away to make vehicles from ground up to after sale warranty and safety recall. In my views building GM EV with 100% in-house development and manufacturing will not work in today US, GM also doesn’t have a good record to carry out large projects successfully in last few decades.
Side note here is GM should notice Toyota, arguably the best and most profitable vehicle company in this earth continues sitting on the sideline. It continues believing if EV were the future it is in the fuel cell form, no lithium battery, it has the second generation of fuel cell car this year. More its chairman openly questioned whether there is enough electricity generation capacity in Japan to support EV power if Japanese government bans internal combustion engine in 2035 — i made similar arguments on this site before, Elon Musk recently questioned the generating capacity too..."
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