Menstruation Gets a Gen Z Makeover
Homemade menstrual rags were the norm through the turn of the 20th century, up until
Kotex became the first successfully mass-marketed pad in 1921. Modernity equaled
disposability, and the brand was aspirational,
Young people want alternatives to disposable tampons and pads — and they’re not embarrassed to talk about it.
When Sapna Palep was younger, she was mortified by conversations about menstruation. “It was like, ‘Let’s not talk
about this, I need to leave the room,’” said the 43-year-old mother of two. The mere mention of periods evoked “pure
embarrassment and fear.”
Ms. Palep’s 9-year-old daughter, Aviana Campello-Palep, in contrast, approaches the topic with zero self-consciousness
or hesitation. “When my friends talk about getting their period, they just talk about it,” Aviana said. “It’s just normal in a girl’s life.”
These frank conversations have led Ms. Palep and her daughters, Aviana and Anaya, who is 8, to create Girls With Big
Dreams, a line of undergarments for tweens, which includes reusable period underwear that offers an environmentally
friendlier alternative to disposable pads and tampons; their brand will launch in early February and be sold online.
“I’m hopefully going to make a difference in somebody’s life so they’re not embarrassed at some point by something
that’s so normal,” Aviana said.
The Campello-Palep girls are representative of two emerging trends that have become clear to period advocates, and
anyone who casually follows #PeriodTok: Members of Gen Z and beyond are more forthcoming about their periods
than generations past, and they are more likely to care whether the products they use are environmentally sustainable.
The convergence of the two ideals may signify a cultural shift in how young people are approaching menstruation.
More options for reusable period products like absorbent underwear, menstrual cups, cloth pads and panty liners,
and applicator-free tampons are on the market now than ever before — some made just for teens and tweens.