Answer is per my husband Rick, though I don't know his source.
Cyndi
He gets a gold star for the day.
Dimitri
Japan
Another market where Heinz was unsuccessful, as was Beech-Nut, is Japan. In
the early 1990s both companies entered the market, but could not persuade
mothers to buy their baby foods in sufficient volume to give either of them
any kind of significant market share. Gerber also entered the market, as
early as 1962, since when the company has managed to amass a 7% share of the
market - and is the only non-Japanese player.
One of the key differences between the Japanese market and others that Heinz
and Beech-Nut successfully operate in, is the national diet. Gerber tried to
introduce a turkey-based baby food to the Japanese market, one of its most
popular dishes in the US market - but it didn't sell. Gerbers main
distributor in Japan attributed the failure to the fact that few mothers
were willing to feed their babies a meat which many Japanese have never
tasted. Current Gerber favorites in Japan are rice with chopped burdock
root?and sardines ground up in a white radish sauce? though Gerber does not
sell a single fish-based product in the US.
CompanyCountry
WakodoJapan
Meiji Milk ProductsJapan
Morinaga Milk IndustryJapan
Snow Brand Milk ProductsJapan
Medi-ya Co/GerberJapan / Switzerland
Table 3.The major producer of baby food in Japan
The Japanese baby food market has been growing at a phenomenal rate,
especially considering that a decade ago baby food was considered a novelty.
Sales have tripled in the last 10 years to make the country one of the
worlds largest baby food markets. Even with Japans recent economic
difficulties, it is the second largest economy in the world. Other than
Gerber, the market is dominated by four Japanese companies, the largest of
which - Wakodo - controls about 30% of the market. All four companies also
dominate the baby milk/formula sector, making Japan a very difficult market
to make headway in.
Other than the differences in tastes, sales of baby food come under the same
influences as they do in other markets. Women are having fewer children,
having them later in life, and more are returning to work - thus creating
similar climates to those in the West, which have driven value sales.
Another factor identified with in Japanese market is the cute?factor -
products must appeal to mothers as cute?to encourage sales. That said,
industry sources claim that the main reason the Japanese market has been
difficult for international operators to infiltrate is a protectionist
attitude to the market.
Martha H.
Dave
I once had a roommate that ate sardines atop grits with yellow
prepared mustard. I tried it... it was "okay" but I'm not a huge
sardine lover either.
Cyndi
Could have been. Canned foods were quite an exotic,
expensive novelty in Brahms's day. Tins required a hammer
and chisel to open!
That's interesting....he was such an amazing composer, I actually considered
trying them for the inspiration!
Martha H.
>
LOL! You could, but they'd hardly be the same as what he
might have eaten!
Interesting to note that in today's San Francisco Chronicle, there's a whole
section with fresh sardine recipes.
www.sfgate.com and look under the food section.
Martha H.
>
I love fresh sardines but they never seem to be available
around here.
I've seen them at the Farmer's Market, but have never cooked with them.
Maybe I'll try it now.
Martha H.
>
Give them a try, but they really have to be fresh. They seem
to go downhill a lot faster than other fish.
Martha H.
Sigh...lucky lucky you! Nearly all the fish around here has
been 'previously frozen' and then thawed. Generally cut up
rather than whole, It sits on ice all day getting sorrier
and sorrier.