Easter egg containing gold coin on sale for £1,000 at Selfridges
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http://www.telegraph.co.uk/news/5109400/Easter-egg-containing-gold-coin-on-sale-for-1000-at-Selfridges.html
Easter egg containing gold coin on sale for £1,000 at Selfridges
An Easter egg containing a Gold Bullion Britannia coin
set into the shell is on sale at Selfridges for £1,000.
By Harry Wallop, Consumer Affairs Editor
Last Updated: 7:47AM BST 06 Apr 2009
(IMAGE OF EASTER EGG WITH COIN)
http://www.telegraph.co.uk/telegraph/multimedia/archive/01379/peasteregg1_1379151c.jpg
Easter egg containing gold coin to go on sale at Selfridges
While supermarkets battle it out this year to sell the
cheapest eggs during the recession, the department
store hopes the egg will be seen as a the ultimate
alternative investment for chocoholics fed up with the
poor return on property and shares over the last year.
Gold has performed spectacularly well over the last
three years, doubling in value to nearly $1,000 an
ounce, though it has been very volatile over the
last year. Historically, gold has performed well
during financial crises because investors believe
it is one of the few commodities to hold its value
during inflationary bubbles.
The coin embedded in the modest-sized egg, no higher
than a foot, weighs exactly one troy ounce - 10 per
cent heavier than a standard ounce and the measurement
used in the gold industry. At the end of last week
gold was trading at $905 an ounce (£610).
Selfridges insists, however, the coin is a particularly
rare one that the Royal Mint no longer produces and is
therefore worth £900.
For those unconvinced by the investment returns offered
by the coin, can console themselves with the knowledge
that the egg is made by one of London's finest chocolate
companies, Melt, which supplies many of the leading
restaurants such as the River Cafe with their chocolates.
Anyone interested in the egg will have it made to order
by Melt's head chocolatier Chika Watanabe using a choice
of single origin Venezuelan, Madagascan, Colombian or
Caribbean chocolate. The egg is decorated with 18 carat
gold leaf and filled with Melt's award winning sea salted
caramels.
Ewan Venters, Director of Food and Restaurants at
Selfridges says: "Don't invest in the stock market this
Easter, invest in the golden egg instead, it really is
worth its weight in gold - even after the fantastic
chocolate has been eaten."
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