BY GREG GARDNER
FREE PRESS BUSINESS WRITER
Toyota Motor Corp.'s willingness to go beyond replacing floor mats
will raise the cost of its largest-ever recall, but it may contain any
damage in the marketplace, industry experts said Wednesday.
Beginning in January, dealers will cut nearly an inch off the lower
edge of the gas pedal and adjust the width, a company spokesman said.
Replacement pedals are to be available starting in April.
That may not cost much in the short term. But on some of the vehicles
being recalled -- 2005 through 2010 model-year Toyota Avalons and 2007
through 2010 Camrys and Lexus ES350s -- the automaker will reconfigure
the floor surface beneath the pedal to create more space between the
pedal and the floor. Those three models, along with the Lexus IS250
and IS350, also are to be outfitted with a new brake override system.
Those fixes will add up, but Toyota did not reveal a cost.
"If you have to dig into the vehicle like in the powertrain or under
the dash, the cost is high, even if the part cost is low," said David
Cole, chairman of the Center for Automotive Research in Ann Arbor.
The National Highway Traffic Safety Administration has found that on
most recalls, only 72% of affected owners bring their vehicles in for
prescribed repairs. That means Toyota dealers can expect to see 2.7
million of the 3.8 million vehicles recalled. That's more than
Toyota's total U.S. sales in the prerecession year of 2007.
"It's going to be a lengthy process," said Aaron Bragman, an analyst
with IHS Global Insight in Troy. "But they have to do something."
A serious problem
At least a dozen fatalities have occurred when Toyota or Lexus
vehicles have surged unexpectedly and drivers supposedly could not
stop them by stomping hard on the brake.
Last month, the family of a 77-year-old Flint woman, Guadalupe
Alberto, sued Toyota in Genesee County Circuit Court. Alberto died in
April 2008 after her 2005 Camry is said to have accelerated from 25 to
80 m.p.h. and hit two trees. She died from the impact.
Lawyers charged that Alberto lost control because of a malfunctioning
electronic throttle control.
Toyota's solutions
Toyota initially advised owners to remove driver's-side floor mats,
which it said caused the acceleration when they became trapped between
drivers' feet and the gas pedal.
Cutting the gas pedal is meant to reduce the risk that the floor mat
will become pinched, but Toyota plans more sophisticated repairs to
recalled Camrys, Avalons and Lexus ES350s, IS350s and IS250s. It will
install a brake override system meant to ensure that the engine will
lose power if the brake and the accelerator are applied
simultaneously.
That upgrade will become standard on all Toyota and Lexus models by
the end of next year, the company said.
Uncertain outcome
It's unclear whether these steps will contain or reduce Toyota's legal
exposure from lawsuits already filed.
"It helps in that it looks like they're trying to do something," said
Carl Tobias, a University of Richmond law professor specializing in
product liability law. "In the end, it comes down to: When did the
company know about the issue and did it take action voluntarily?"
As for the impact on sales, it's too early to know. "Baby boomers will
be forgiving, but if it has any impact, it may be among Generation Y
buyers who haven't yet formed any brand loyalty," Bragman, of Global
Insight, said.
Contact GREG GARDNER: 313-222-8762 or ggar...@freepress.com
> Posted: Nov. 26, 2009
> Toyota has a lot riding on fixes for recalled vehicles Changes won't be
> cheap, but they may protect firm's image
>
> BY GREG GARDNER
> FREE PRESS BUSINESS WRITER
>
> Toyota Motor Corp.'s willingness to go beyond replacing floor mats will
> raise the cost of its largest-ever recall, but it may contain any damage
> in the marketplace, industry experts said Wednesday.
>
> Beginning in January, dealers will cut nearly an inch off the lower edge
> of the gas pedal and adjust the width, a company spokesman said.
> Replacement pedals are to be available starting in April.
See? Toyota has already made plans to rectify the situation. You can
expect them to move forward instead of regressing, too. Look for more
great cars from Toyota.
"john" <john...@hotmail.com> wrote in message
news:f93f71d4-e0a0-4bf9...@z35g2000prh.googlegroups.com...
Dream big.
I have an '86 Camry I can sell him...
Nah...<85,000 miles. Too good for him.
"Hachiroku ハチロク" <Tru...@e86.GTS> wrote in message
news:pan.2009.11.27....@e86.GTS...
He needs a Ford Pinto with the "exploding gas tank" !!!
"Elmo P. Shagnasty" <el...@nastydesigns.com> wrote in message
news:elmop-BE85DF....@nothing.attdns.com...
> In article <4b0f0f5c$0$19796$ce5e...@news-radius.ptd.net>,
> "Mike Hunter" <Mikehunt2@lycos,com> wrote:
>
>> They are not cutting the pedal, they are replacing them.
>
> They are cutting them while they're waiting to get replacement pedals in
> April.
"Cleo Baines Hafsteder" <cl...@gbaines.net> wrote in message
news:hep081$4n9$1...@news.eternal-september.org...
.
"Cleo Baines Hafsteder" <cl...@gbaines.net> wrote in message
news:hep4a7$ln3$1...@news.eternal-september.org...
>
>
> "Hachiroku ????" <Tru...@e86.GTS> wrote in message
> Posted: Nov. 26, 2009
> Toyota has a lot riding on fixes for recalled vehicles
> Changes won't be cheap, but they may protect firm's image
ct GREG GARDNER: 313-222-8762 or ggar...@freepress.com
>
>
>
http://www.freep.com/apps/pbcs.dll/article?AID=/20091126/BUSINESS01/911260450
/1332/Toyota-has-a-lot-riding-on-fixes-for-recalled-
vehicles&template=fullarticle
>
The bloody gas pedal is in upside down. Simply bad engineering.
> The bloody gas pedal is in upside down. Simply bad engineering.
>
>
The gas pedal is a bit longer than it has to be, and there is a bump in the
floorboard
below the pedal. If the mat were to bunch up in a certain way, the pedal
could be
jammed open (or closed, I guess).
My mats dont bunch up. I could certainly replace the pedal with a shorter
one with
no discomfort.
I dont see it as a problem, at least at present.
Not what I said at all. You can make a hovercraft fly if you work hard at it. It's
just not a good idea to begin with. In fact it *has* been done. look up the
Avro skycar. Flew about 5' off the ground if memory serves correctly. Wobbly
as hell too. A real joke.
The potential will always be there. My nephew has an A4 and it has three
identical pedals - very similar to the old style gas pedals. A simple
hinged lever with the base towards the seat. Having the reverse is asking
for problems and ergonomically problematic as well.
> In article <4b1084b9$0$19712$ce5e...@news-radius.ptd.net>,
> "Mike Hunter" <Mikehunt2@lycos,com> wrote:
>
>> I owned six Lexus LS V8s, never again. Since I have switched to a
>> domestic brand for my luxury vehicle, I have saved thousands in the
>> purchase price and hundred in maintenance costs LOL
>
> Well, let's see. You plainly don't know anything about TCO--because all
> you can focus on is "how much does it cost to buy from the salesman".
>
> And your story about "I owned six of them, never again" reminds me of a
> story I heard about a group of people sitting around, drinking, and
> ending up all going to the hospital because they drank a bottle of red
> liquid lye. You'd think that after the *first* guy drank some....but
> no, they were stupid--just like you were.
>
One wonders how old he is: 39 years for his Pinto (which goes back
*before* Lexus existed) and 6 Lexus before that.
Message-ID: <4b1085ad$0$19710$ce5e...@news-radius.ptd.net>
Don't feed the troll.
What choice did Toyota have? Even if the Toyota engineers are sure it
is just a floor mat problem, a lot of the fear mongers in the world
are promoting radical (and illogical) causes for the problem. I am
sure Toyota exec see now this sort of thing came spin out of control
and blow up to include whole product lines (i.e., a crappy batch of
Firestone tires or a bad batch of crusie control switches). Doing
everything possible to correct the real problems may keep things under
control. By physically altering the accelerator pedals, Toyota is
sending a clear message that the problem is related to the pedal
shape, pedal placement, and floor mats. In a rational world, this
should be enough to dampen down all the hype. Unfortunately for
Toyota, the world is not always rational.
In the past Toyota routinely swept problems under the rug. But now
that they are the number one car brand in the US, they are the target
of every crazy conspiracy theorist and trial lawyer attack group in
the US. Who is going to waste their time making up stuff about
Chrysler products, when Toyota presents such a huge target?
Ed