A new business report reveals why Formula One teams want the United
States Grand Prix back on the calendar. Formula Money
(www.formulamoney.com), the industry monitor of the business of F1
racing, reports United States-based companies represent 21.4 percent of
all F1 team sponsors – far more than any other country.
According to the 2008/09 edition of Formula Money, 44 of F1’s 206 team
sponsors and suppliers have headquarters in America. This represents 10
more sponsors than the second-placed UK, where six of the 10 teams and
the sport’s commercial rights holder are based.
The total estimated value of the U.S.-based investment is $113.6
million, averaging $2.6 million per sponsor. The U.S. companies
contribute 12.7 percent of all team sponsorship revenues for 2008.
Intel, which sponsors the BMW team to the tune of an estimated $25
million this year, is the American company with the largest investment.
This demonstrates why the teams are so eager to get the U.S. Grand Prix
back on the calendar. The race was dropped this season for the first
time since 2000 after Indianapolis Motor Speedway chief executive Tony
George and Bernie Ecclestone, chief executive of the F1 Group, failed to
reach agreement on a new deal. Recently team bosses called for a return
to the U.S. on the grounds that it would be good for business, with BMW
motorsport boss Mario Theissen saying that not only is the United States
the biggest market for the carmaker, but it is very important for the
team’s sponsors as well.
Formula Money is an annual data report on the business of F1, containing
more than 200 tables regarding every aspect of the sport’s finances,
from a valuation of each current team sponsorship deal to the typical
budget for a Grand Prix event. For 2008, it has expanded to 156 pages,
adding sections detailing the finances of F1’s feeder series, GP2, and
analyzing the editorial print media exposure of F1’s team sponsors – the
first time this data has ever been produced.
According to the new edition, revenues from all businesses within F1
will reach a record total of $4.7 billion in 2008. The biggest component
of this is the $1.6 billion spent by the team owners, which increased
from $1.47 billion in 2007 largely due to the arrival of Indian
billionaire Vijay Mallya who runs the Force India team.
The authors of Formula Money, Christian Sylt and Caroline Reid, are the
world's only newspaper journalists to regularly cover the business of
F1. Their experience covering the sector stretches across all other
types of media from magazines and books to radio and TV.
The publishing partner of Formula Money is CNC, the communications
consultancy which has worked with and represented several major
sponsors, all car manufacturers and eight of the ten teams which
participate in F1.
So, bend ovah, Bernie...
> > This demonstrates why the teams are so eager to get the U.S. Grand Prix
> > back on the calendar. The race was dropped this season for the first
> > time since 2000 after Indianapolis Motor Speedway chief executive Tony
> > George and Bernie Ecclestone, chief executive of the F1 Group, failed to
> > reach agreement on a new deal. Recently team bosses called for a return
> > to the U.S. on the grounds that it would be good for business, with BMW
> > motorsport boss Mario Theissen saying that not only is the United States
> > the biggest market for the carmaker, but it is very important for the
> > team?s sponsors as well.
> So, bend ovah, Bernie...
Not exactly. A recent article in the Portuguese Autosport said that
the team directors have accepted that Bernie and Tony George are
unlikely to reach an agreement and they have said to Bernie that
somewhere in the New York area or in California will do.
Of course, Bernie probably won't be able to find a track that can afford
his usual exorbitant fee unless there are government subsidies (unlikely).
.pt is Portugal| `Whom the gods love die young'-Menander (342-292 BC)
Europe | Villeneuve 50-82, Toivonen 56-86, Senna 60-94
New York? The political mess around that city will almost assuredly axe
any proposal to develop a racing circuit nearby. California, Florida, or
perhaps even Texas (2nd highest population and 2nd biggest state economy
in the USA) would be better bets.
> Of course, Bernie probably won't be able to find a track that can afford
> his usual exorbitant fee unless there are government subsidies (unlikely).
>
Government subsidies? You can just about rule NY out completely.
--
"We always have hope of winning, because the others might lose..."
Monsieur Orgini - The Grand Prix of Gibraltar
> News <Ne...@group.name> wrote:
>> SG wrote:
>
>> > This demonstrates why the teams are so eager to get the U.S. Grand
>> > Prix back on the calendar. The race was dropped this season for the
>> > first time since 2000 after Indianapolis Motor Speedway chief
>> > executive Tony George and Bernie Ecclestone, chief executive of the
>> > F1 Group, failed to reach agreement on a new deal. Recently team
>> > bosses called for a return to the U.S. on the grounds that it would
>> > be good for business, with BMW motorsport boss Mario Theissen saying
>> > that not only is the United States the biggest market for the
>> > carmaker, but it is very important for the team?s sponsors as well.
>
>> So, bend ovah, Bernie...
>
> Not exactly. A recent article in the Portuguese Autosport said that
> the team directors have accepted that Bernie and Tony George are
> unlikely to reach an agreement and they have said to Bernie that
> somewhere in the New York area or in California will do.
>
> Of course, Bernie probably won't be able to find a track that can afford
> his usual exorbitant fee unless there are government subsidies
> (unlikely).
>
So they waive it and Bernie gets it from the F1 sponsors based in the US.
Either *buy* the race courses or pay the owners of the course every year
would be slightly more fair IMHO. It's not a contract for printing money
after all, it's a bloody race. You're *renting* the track, They're not
renting the F1 cars.