http://insidetv.ew.com/2012/11/12/revolution-pitch/
How J.J. Abrams pitched 'Revolution'
by James Hibberd
It started with two men sword fighting in front of a Starbucks.
Writer-producer Eric Kripke dreamed up that surreal image last summer.
His previous series Supernatural was inspired by a similarly random
mental snapshot � �a girl on the ceiling on fire.� Now he had this new
idea, the coffee shop sword fight. Kripke didn�t know who the fighting
men were or why they were using medieval weapons. He only knew he
wanted to somehow take modern-day America and roll it back
pre-industrial times, to write a quest story like Star Wars or Lord of
the Rings, only in a land peppered by freeways and fast food
restaurants.
�I wanted to take everything I love about Lord of the Rings � swords
and swashbuckling and quests and damsels in distress � put all that
deep nerd fantasy stuff on the American highway,� Kripke says.
So he took the idea to primetime�s reigning master of big concepts,
producer J.J. Abrams (Lost, Person of Interest), who saw the
potential, particularly the inherent appeal of a back-to-basics rustic
setting. �It�s wish fulfillment,� Abrams says. �We�re constantly being
bombarded. It�s a silencing of the din that we live in right now.�
Moreover, Abrams says stripping away technology can help a show
creatively, just like with the stranded island castaways on ABC�s
Lost. �One of the things that�s difficult and frustrating about all
the technology we have is it eliminates a lot of potential for drama,�
Abrams says. �[Characters] can communicate instantly, they can
research things, they can jump on a plane and be anywhere. Writers
contort themselves to eliminate cell phones from scenes. And one of
the beautiful byproducts of Kripke�s idea is that there�s no longer
that immediate access.�
But Abrams didn�t like Kripke�s apocalyptic device for wiping out
modern conveniences. Kripke originally wanted to have the country
depopulated by a super virus. But that was deemed too familiar, too
much like Stephen King�s The Stand. Instead, Abrams suggested an idea
his company had been kicking around: Surviving the fallout of a
nationwide blackout.
A few weeks later, the duo had a meeting at NBC�s Burbank offices.
Now if you�ve ever wondered how producers sell a TV show, pay
attention to this next part.
Abrams and Kripke settled into their seats across from NBC�s executive
team, which included entertainment president Jennifer Salke and
entertainment chairman Robert Greenblatt. After the refreshments were
offered and the niceties concluded, Abrams gestured at the 15th floor
window and jam-packed 101 freeway beyond.
�Look out the window here, at this crazy rat race of life in L.A.,�
Abrams said. ��Now imagine right now that everything stopped.�
All the executives, Salke recalled, �immediately leaned in.�
Not just cars and lights outside, Abrams continues, but everything in
this office � these computers, Blackberrys, everything is dead. How
would you get home? Where are your kids, your parents? How would reach
them?
�What was important,� Abrams said later, �was to really get them to
stop for a minute and consider what they would do.� Only after some
playful discussion about how each person in the room would react to
the crisis did producers launch into the show�s story, about a young
girl teaming with her warrior uncle on a quest to rescue her kidnapped
brother.
It was exactly the sort of higher-than-high concept NBC wanted. The
network hadn�t a hit drama since 2006's Heroes. And even after
big-idea disappointments like The Cape and The Event, executives
believed that only a really bold project could break though the heavy
fall competition and spark a creative revival. �We couldn�t just put
out a cop show,� Salke says.
A few months later, Kripke turned in his script. But Salke proposed a
rather huge change. His story was exclusively focused on teenage
Charlie�s quest. The NBC executive suggested making the series more of
an ensemble epic series: More characters, higher stakes. Kripke dove
back in, and revamped the story, expanding the scope. �Eric made a
Herculean effort to address all those things in a very short period of
time,� Abrams says.
Producers quickly scooped up Giancarlo Esposito off his Emmy-nominated
performance in AMC�s Breaking Bad to play Monroe�s congenially
psychotic Capt. Tom Neville. But casting the Han Solo-inspired Miles
proved far tougher. Production started on the pilot with the role
unfilled and Billy Burke on board as Gen. Monroe.
Burke, best known as Bella�s glum dad in the Twilight films, had
lobbied for the Miles, but producers just didn�t see it. Then Kripke
and pilot director Jon Favreau watched the actor dominate a scene as
the show�s villain. �We turned to each other and asked, �Why isn�t it
Billy?� Kripke recalls. �[We realized] anyone we cast as Miles he�s
going to blow off the screen.�
With the cast was in place, producers had another issue. The title.
Kripke�s first choice was Revolution, but there was a new daytime ABC
talk show with the same name. Producers considered Downfall, Uprising,
Blackout and more. �J.J. and I were kicking around crazy ones �
Transistor, Resistor, Transponder,� Kripke says. Then ABC cancelled
their Revolution and suddenly the title was available.
NBC gave Revolution its best fall drama slot, airing after The Voice
at 10 p.m. on Monday nights. Premiere ratings surprised, delivering
the biggest drama premiere in the valuable adult demo on any network
in three years, and pulling the biggest DVR gain of any drama on the
air. Since then, the show�s numbers have slipped, yet Revolution still
easily rules its time slot. Revolution will face a new challenge after
its midseason finale airs at the end of November, taking an extended
break before returning March 25. The gap allows NBC to keep Revolution
paired with The Voice for the back half of the season.