Iacocca Teams With Snoop Dogg in New Ads
Ubiquitous
The Associated Press
Friday, August 5, 2005; 11:22 AM
Former Chrysler Corp. chairman Lee Iacocca and Snoop Dogg appear together
in Chrysler Group's latest ads for its employee-pricing program, a duo
guaranteed to raise some eyebrows.
The 80-year-old Iacocca and Snoop Dogg, who made his name rapping about
sex and marijuana, appear as golf buddies in the ad, scheduled to begin
airing Saturday. Snoop Dogg wears an argyle sweater vest, while Iacocca
dons a pastel plaid hat.
At the end of the TV spot, Snoop Dogg says: "If the ride is more fly,
then you must buy." Iacocca responds: "That's what I hear."
Chrysler spokeswoman Suraya DaSante said the pairing isn't as odd as it
seems. Snoop Dogg is a bona fide Chrysler fan who called company
President and CEO Dieter Zetsche last year asking for a Chrysler 300C
sedan.
"They're both total car guys," DaSante said.
Iacocca has filmed three other ads as part of the $75 million campaign,
including one ad featuring former "Seinfeld" co-star Jason Alexander.
Iacocca is donating his fee to the Iacocca Foundation, which fights
diabetes. Chrysler also agreed to become a sponsor of JoinLeeNow, a
diabetes fund-raising effort.
Snoop Dogg also has a charity, the Snoop Youth Football League, but
DaSante said she didn't know if he was donating his fee. A message was
left with a spokeswoman for the rapper.
Chrysler said this week that it is indefinitely extending its incentive
program, which lets consumers pay the employee price for most 2005
vehicles. The program, which began last month, had been scheduled to end
Monday, but Chrysler extended it after seeing its sales jump 32 percent
in July. Chrysler is part of DaimlerChrysler AG.
Justin Pate
"Ubiquitous" <web...@polaris.net> wrote in message
news:MuCdnRtKSJP...@giganews.com...
That's just stupid.
ANIM8Rfsk
web...@polaris.net wrote on 8/5/05 11:01 AM:
> At the end of the TV spot, Snoop Dogg says: "If the ride is more fly,
> then you must buy." Iacocca responds: "That's what I hear."
Isn't Mr. T still alive?
stonej
to the
hip hop generation but who is Lee Iacocca to them? Just some old guy.
With Snoop they can put a different image on the cars.
vine08...@yahoo.com
We know that Lee won't be calling you anytime soon.
vine08...@yahoo.com
vine08...@yahoo.com
Taylor
vine08...@yahoo.com wrote:
DAMN, and I thought the Charles Nelson Reilly/Li'l Bow Wow (Shad Gregory
Moss) ads were a bad idea! lol Miss Piggy and Jessica Simpson (Pizza
Hut) almost seems classy. lol
Justin Pate
"Taylor" <taylor...@gmail.com> wrote in message
news:nAvKe.8611$6d4.1...@news20.bellglobal.com...
Didn't Snoop Dog go on trial for murder once? Is this who you want pitching
products? Snoop Dog gets way too much respect from the mainstream media.
They should have the balls to call him who he his: a punk. Kick him to
the curb.
Taylor
Justin Pate wrote:
> "Taylor" <taylor...@gmail.com> wrote in message
> news:nAvKe.8611$6d4.1...@news20.bellglobal.com...
>
>>
>>vine08...@yahoo.com wrote:
>>
>>
>>>ANIM8Rfsk wrote:
>>>
>>>
>>>>in article MuCdnRtKSJP...@giganews.com, Ubiquitous at
>>>>web...@polaris.net wrote on 8/5/05 11:01 AM:
>>>>
>>>>
>>>>
>>>>>At the end of the TV spot, Snoop Dogg says: "If the ride is more fly,
>>>>>then you must buy." Iacocca responds: "That's what I hear."
>>>>
>>>>Isn't Mr. T still alive?
>>>
>>>
>>>
>>>We know that Lee won't be calling you anytime soon.
>>>
>>
>>DAMN, and I thought the Charles Nelson Reilly/Li'l Bow Wow (Shad Gregory
>>Moss) ads were a bad idea! lol Miss Piggy and Jessica Simpson (Pizza
>>Hut) almost seems classy. lol
>>
>>
>>
>>
>>
>
> Didn't Snoop Dog go on trial for murder once? Is this who you want pitching
> products? Snoop Dog gets way too much respect from the mainstream media.
> They should have the balls to call him who he his: a punk. Kick him to
> the curb.
>
>
It'd be like Mike Tyson doing an add for a feminine hygiene product. A
rapist woman-hitter.
Snoop Dogg MUST have some kind of criminal record. Doesn't make it very
enticing.
Justin Pate
Nobody would hire Michael Jackson or O.J. Simpson to hork their products
these days, I don't see why Snoop is any more admirable than those guys.
vine08...@yahoo.com
but for better or worse the public doesn't feel he is a menace or
distateful enough of a personality to reject him, at this point. Snoop
seems to have very good instincts to keep at least arms length distance
from truly dastardly behavior. He's no worse than your average
politician.