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March 17th-23rd ratings - CBS's spin
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David  
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 More options Mar 25 2008, 4:11 pm
Newsgroups: rec.arts.tv
From: David <dimla...@yahoo.com>
Date: Tue, 25 Mar 2008 16:11:49 -0400
Local: Tues, Mar 25 2008 4:11 pm
Subject: March 17th-23rd ratings - CBS's spin
VIEWERS WELCOME BACK ALL NEW EPISODES OF CBS'S MONDAY COMEDIES

"Two and a Half Men" is the Week's Top Scripted Program in Viewers and
Adults 18-49

"How I Met Your Mother," "Two and a Half Men" and "The New Adventures
of Old Christine" Hit Season Highs in Key Demos

Opening Rounds of the NCAA Men's Basketball Championship Gives CBS
Nightly Wins on Thursday, Friday and Saturday

In a week that featured the return of original episodes of CBS's
Monday comedies, HOW I MET YOUR MOTHER, TWO AND A HALF MEN and THE NEW
ADVENTURES OF OLD CHRISTINE hit season high ratings in key
demographics, while the beginning of the NCAA MEN'S BASKETBALL
CHAMPIONSHIP delivered nightly wins on Thursday, Friday and Saturday,
according to Nielsen live plus same day ratings for the week ending
March 23, week 26 of the 2007-2008 television season.

For the week in viewers: CBS (8.82m), FOX (10.07m), ABC (9.19m) and
NBC (7.13m). Season-to-date, CBS is second in viewers (10.48m), behind
FOX (11.48m) and ahead of ABC (9.25m) and NBC (8.50m).

For the week in key demographics, CBS was second in both adults 25-54
(3.5/09) and adults 18-49 (3.0/09). Season-to-date, CBS is second in
adults 25-54 (3.8/09) and averaging a 3.0/08 in adults 18-49.

For the week in households: CBS (5.5/09), FOX (6.0/10), ABC (5.8/10)
and NBC (4.8/08). Season-to-date, CBS is tied for first (6.7/11, with
FOX) and +12% ahead of ABC (6.0/10) and +24% ahead of NBC (5.4/09).

CBS Weekly Highlights:

? BIG BANG THEORY (P) returned with first run episodes, finishing
second in households (5.4/09), viewers (8.93m), adults 25-54 (4.3/11)
and adults 18-49 (3.6/11) - all behind the "Dancing with the Stars"
premiere.

? HOW I MET YOUR MOTHER (P) was second in households (5.8/09), viewers
(9.61m), adults 25-54 (5.0/12) and adults 18-49 (4.3/11) - all behind
the "Dancing with the Stars" premiere. Compared to the program's live
plus same day first-run season average, HOW I MET YOUR MOTHER was up
+12% in households (from 5.2/08), +32% in adults 25-54 (from 3.8/09),
+34% in adults 18-49 (from 3.2/09) and added +1.47m viewers (from
8.14m, +18%). HOW I MET YOUR MOTHER posted season highs in households,
viewers, adults 25-54 and adults 18-49.

? TWO AND A HALF MEN was second in households (8.5/13), viewers
(14.06m), adults 25-54 (6.8/15, -0.2 behind ABC's "Dancing with the
Stars" premiere) and adults 18-49 (5.4/13, -0.2 behind ABC's "Dancing
with the Stars" premiere). Compared to the program's live plus same
day first-run season delivery, TWO AND A HALF MEN was up +11% in
adults 25-54 (from 6.1/13), +13% in adults 18-49 (from 4.8/11) and
added +210,000 viewers (from 13.85m, +1%). This is TWO AND A HALF
MEN's best adults 25-54 and adults 18-49 delivery this season.

? THE NEW ADVENTURES OF OLD CHRISTINE was first in adults 25-54
(5.5/12), adults 18-49 (4.3/11), second in households (7.1/11) and
viewers (11.47m, -0.55m behind NBC). Compared to the program's live
plus same day delivery this season, THE NEW ADVENTURES OF OLD
CHRISTINE was up +16% in households (from 6.1/09), +34% in both adults
25-54 (from 4.1/09) and adults 18-49 (from 3.2/08) and added +2.15m
viewers (from 9.32m, +23%). THE NEW ADVENTURES OF OLD CHRISTINE scored
season highs in households, viewers, adults 25-54 and adults 18-49.

? SURVIVOR: MICRONESIA WEDNESDAY SPECIAL (S) (8:00-9:00 PM) was first
in viewers (11.56m), adults 25-54 (4.8/12), second in households
(6.7/11), adults 18-49 (3.8/11) and adults 18-34 (2.3/07).

-- Thursday, CBS was first in viewers (8.76m), adults 18-49 (3.4/10),
adults 18-34 (3.2/11), men 25-54 (4.9/14), men 18-49 (4.6/15) and men
18-34 (4.4/16) and second in both households (5.6/10) and adults 25-54
(3.6/10, -0.1 behind ABC). CBS won every half-hour in men 25-54, men
18-49, men 18-34 and five of six half-hours in both adults 18-49 and
adults 18-34.

? CBS NCAA BASKETBALL CHAMPIONSHIP EVENING THURSDAY 1 (S) (7:00
PM-9:43 PM) posted a 5.2/10 in households with 8.18m viewers. CBS
scored a 3.3/10 in adults 25-54, 4.3/14 in men 25-54, 3.1/11 in adults
18-49, 4.1/15 in men 18-49, 2.9/11 in adults 18-34 and 3.8/16 in men
18-34. CBS was first in adults 25-54, men 25-54, adults 18-49, men
18-49, adults 18-34, men 18-34 and second in both households and
viewers from 8:00-9:30 PM.

? CBS NCAA BASKETBALL CHAMPIONSHIP EVENING THURSDAY 2 (S)
(9:43PM-12:00AM) scored a 5.1/09 in households with 7.63m viewers. CBS
posted a 3.2/09 in adults 25-54, 4.4/13 in men 25-54, 3.1/09 in adults
18-49, 4.1/13 in men 18-49, 3.0/10 in adults 18-34 and 4.0/14 in men
18-34. CBS was first in adults 18-49, men 18-49, adults 18-34, men
18-34, men 25-54, second in viewers and adults 25-54 from 9:30-11:00
PM.

-- Friday, CBS was first in households (5.3/10), viewers (8.60m),
adults 25-54 (3.6/11), men 25-54 (4.7/15), adults 18-49 (3.2/11), men
18-49 (4.2/15), adults 18-34 (3.0/12) and men 18-34 (4.0/16). CBS won
every half-hour in households, viewers, adults 25-54, men 25-54,
adults 18-49, men 18-49, adults 18-34 and men 18-34.

? CBS NCAA BASKETBALL CHAMPIONSHIP EVENING FRIDAY 1 (S) (7:00 PM-9:44
PM) posted a 5.0/10 in households with 7.67m viewers. CBS scored a
3.1/11 in adults 25-54, 4.2/15 in men 25-54, 2.8/11 in adults 18-49,
3.6/14 in men 18-49, 2.6/11 in adults 18-34 and 3.4/15 in men 18-34.
CBS was first in all these measures from 8:00-9:30 PM. CBS NCAA
BASKETBALL CHAMPIONSHIP EVENING FRIDAY 1 is the night's #2 program in
viewers, adults 25-54, adults 18-49, adults 18-34, men 25-54, men
18-49 and men 18-34.

? CBS NCAA BASKETBALL CHAMPIONSHIP EVENING FRIDAY 2 (S)
(9:44PM-12:25AM) scored a 5.1/10 in households with 8.21m viewers. CBS
posted a 3.4/10 in adults 25-54, 4.6/14 in men 25-54, 3.3/11 in adults
18-49, 4.4/15 in men 18-49, 3.2/12 in adults 18-34 and 4.4/17 in men
18-34. CBS was first in all these measures from 9:30-11:00 PM. CBS
NCAA BASKETBALL CHAMPIONSHIP EVENING FRIDAY 2 is the night's #1
program in viewers, adults 25-54, adults 18-49, adults 18-34, men
25-54, men 18-49 and men 18-34.

-- Saturday, CBS was first in households (5.7/11), viewers (9.59m),
adults 25-54 (3.8/11), men 25-54 (5.2/15), adults 18-49 (3.6/12), men
18-49 (4.8/16), adults 18-34 (3.5/14) and men 18-34 (4.5/18). CBS was
first in every half-hour in adults 25-54, men 25-54, adults 18-49, men
18-49, adults 18-34 and men 18-34.

? CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 3 (S) (7:33PM-9:27PM)
posted a 6.0/12 in households with 10.03m viewers. CBS scored a 4.1/13
in adults 25-54, 5.6/18 in men 25-54, 3.8/14 in adults 18-49, 5.1/18
in men 18-49, 3.5/15 in adults 18-34 and 4.6/19 in men 18-34. CBS was
first in all these measures from 8:00-9:30 PM. CBS NCAA BASKETBALL
CHAMPIONSHIP SATURDAY 3 was the night's #1 program in households,
viewers, adults 25-54, adults 18-49, men 25-54, men 18-49, men 18-34
and tied with CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 4 for first in
adults 18-34.

? CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 4 (S) (9:27PM-11:45PM)
scored a 5.5/10 in households with 9.20m viewers. CBS posted a 3.6/10
in adults 25-54, 4.9/14 in men 25-54, 3.5/11 in adults 18-49, 4.7/15
in men 18-49, 3.5/13 in adults 18-34 and 4.5/18 in men 18-34. CBS was
first in all these measures from 9:30-11:00 PM. CBS NCAA BASKETBALL
CHAMPIONSHIP SATURDAY 4 was tied as the night's #1 program in adults
18-34 (with CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 3) and the
night's #2 program in viewers, adults 25-54, adults 18-49, men 25-54,
men 18-49 and men 18-34.

? CBS NCAA BASKETBALL CHAMPIONSHIP SUNDAY 3's 41-minute prime run over
posted a 7.2/15 with 11.91m viewers, 4.4/14 in adults 25-54 and 4.0/14
in adults 18-49. CBS led the 7:00-7:30 PM time period in households,
viewers and key demographics. The 12-minute post game program posted a
6.1/12 with 10.03m viewers, 3.6/11 in adults 25-54 and 3.2/11 in
adults 18-49.

CBS top programs of the week: #5 TWO AND A HALF MEN (an average of
14.06m viewers), #6 SURVIVOR: MICRONESIA WEDNESDAY SPECIAL (S)
(11.56m), #7 60 MINUTES (11.54m), #8 THE NEW ADVENTURES OF OLD
CHRISTINE (11.47m), #12 NCIS (R) (10.60m), #17 CBS NCAA POST GAME
SUNDAY 1 (S) (10.027m), #18 CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY
3 (S) (10.026m), #20 CSI: MIAMI (R) (9.64m), #21 HOW I MET YOUR MOTHER
(P) (9.61m), #23 CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 4 (S)
(9.20m), #24 THE BIG BANG THEORY (P) (8.93m), #29 CBS NCAA BASKETBALL
CHAMPIONSHIP EVENING FRIDAY 2 (S) (8.21m) and #30 CBS NCAA BASKETBALL
CHAMPIONSHIP EVENING THURSDAY 1 (S) (8.18m).


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