In article <klr7ro$o9j$
1...@dont-email.me>, reilloc <
rei...@gmail.com>
wrote:
Microsoft Patents TV That Watches Back, Counts Heads, Charges Admission
Here's a scenario for you: at some point in the the near future, you sit
down in front of your Xbox 720/960/1080 and queue up a little
video-on-demand from the Live Arcade selection of movies. You select a
film from the menu and, before you can press the "Play" button, you are
greeted with another menu giving you several price points, depending on
how many people will be watching.
It sounds ridiculous, but Microsoft has applied for a patent covering a
method that could make this a reality. Geekwire (via Slashdot) has the
details on a patent application utilizing the Kinect (or its successor)
to count noses for content providers.
� � The patent application, filed under the heading Content
� � Distribution Regulation by Viewing User, proposes to
� � use cameras and sensors like those in the Xbox 360
� � Kinect controller to monitor, count and in some cases
� � identify the people in a room watching television,
� � movies and other content. The filing refers to the
� � technology as a "consumer detector."
In one scenario, the system would then charge for the television show or
movie based on the number of viewers in the room. Or, if the number of
viewers exceeds the limits laid out by a particular content license, the
system would halt playback unless additional viewing rights were
purchased.
While it's a little early in the process to decide whether this is
actually a pursuit Microsoft deems worthy of implementing or just some
brainstorming put on paper, there's no denying that media companies and
content providers would certainly not mind at all if an enterprising
group could create something that would allow them to monetize every
eyeball in the house.
While Kinect hackers have managed to crank out some very interesting
uses of the body-tracking technology, it looks as though the in-house
team has something a bit more devious up its collective sleeve. With
this in place, PPV events could move to the Xbox to get the most bang
for their buck during prize fights and MMA bouts. Movies rented through
XBLA (Xbox Live Arcade) could rake in even more money by charging for
each additional set of eyeballs, leading to Xbox owners treating their
own living rooms like drive-ins and sneaking in additional viewers
through piles of coats lying strategically on the floor.
Every use may not be as mercenary as the above scenario, however. The
Kinect "Consumer Detector" could also prevent younger (or at least,
shorter) eyeballs from being sullied by R-rated movies or, god forbid,
porn.
� � The system could also take into account the age of
� � viewers, limiting playback of mature content to adults,
� � for example. This patent application doesnt explain
� � how that would work, but a separate Microsoft patent
� � application last year described a system for using
� � sensors to estimate age based on the proportions of
� � their body.
Unfortunately, this will prevent pornstar midgets from viewing porn, but
please, let's think of the children, each of whom represents a potential
income stream.
The intro paragraph of the application lends itself to use for many
different royalty collecting entities. In addition to the mentioned Pay
Per View/Video-on-Demand possibilities, there's also performance rights
organizations to be considered, because once you start talking licenses,
they're never far behind.
The description, along with the methods listed below it in the filing,
seem to indicate that your fully-paid and relatively peaceful viewing of
a movie or prize fight could come to an instant halt and ask you to feed
the meter any time someone new walks into the room. Or better yet, the
new system could push already-strained friendships to the limit. "Oh,
hey. I'd invite you in but I've only got enough money for five people.
Sorry, man. Maybe next time." AWKWARD.
But beyond the fact that this patent, if granted and implemented, will
create a whole new level of rent-seeking across a wide swath of the
"creative industries," there's also privacy issues that need to be
addressed. Does any company, whether it's Microsoft or any of the
upstream content providers, have the right to basically scan your living
room for signs of life simply because they're the one licensing the
content? For that matter, is it any of their business how many people
you have watching a movie or listening to music in your private
residence? It certainly never has been before, but with the advent of
digital distribution (and its accompanying "licenses"), the attempts to
wring every last dollar out of every bit of content will continue.
Will "buying for five but watching for ten" become the new "piracy?"
Pursuing this angle isn't going to make Microsoft any friends, at least
not in terms of customers. Consumers' first reaction would probably be
to toss the "Consumer Detector," in which case it's not difficult to
imagine it becoming a mandatory piece of equipment for certain
applications. After that, for consumers concerned about this, their only
option would be to toss the Xbox. I don't think Microsoft has enough
confidence in the future of its console line to take that chance.
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