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NBC's Steelers/Broncos NFL game averages 27.6 million viewers, most for primetime game since 1997
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David
Sep 11, 2012, 12:13:19 PM9/11/12
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Steelers-Broncos Game is NBC�s Highest-Rated �Sunday Night Football�
Game Ever
16.5 National Rating Ties 2010 NFL Kickoff as NBC�s Highest-Rated
Regular-Season Game Ever
27.57 Million Watch Steelers-Broncos SNF Game, NBC�s 2nd Most-Watched
Regular-Season Primetime Game Ever
Steelers-Broncos Earns Best Ever Adult 18-49 Rating for a
Regular-Season Primetime Game on NBC; and Best on ANY Network in 15
Years
44.2 Local Denver Rating is Best for Market for Regular-Season NFL
Game in 9 Years; Pittsburgh Leads All Metered Markets with 51.5/70,
Indianapolis 3rd with 28.9/42
NEW YORK � September 11, 2012 � Sunday�s Steelers-Broncos game on NBC
was the highest-rated Sunday Night Football game ever and tied the
2010 NFL Kickoff opener as the highest-rated regular-season NFL game
ever on NBC. Additionally, the game earned NBC�s highest-ever
regular-season primetime rating in the advertiser-coveted Adult 18-49
demographic, according to official national data released today by The
Nielsen Company.
Sunday night�s game on NBC, in which the Broncos defeated the
Steelers, 31-19, in Peyton Manning�s first game as quarterback of the
Broncos, drew a 16.5 national household rating and a 26 share, the
highest-rated Sunday Night Football game ever, topping the 15.7/25 for
last year�s Cowboys-Giants Week 17 finale by five percent.
Additionally, the 16.5/26 rating ties the 2010 NFL Kickoff opener
(Vikings-Saints) as the highest-rated NFL primetime regular-season
game ever on NBC.
The Steelers-Broncos game was seen by 27.57 million viewers, less than
one percent below the most-watched NFL regular-season primetime game
ever on NBC (27.62 million for Cowboys-Giants Week 17 game last year
that determined the NFC East title).
Other Ratings Notes:
Household rating (16.5/26) and viewership (27.57) are up 8% and
7%, respectively, over last year�s first SNF game (Cowboys-Jets,
15.3/25 and 25.8 million).
Adult 18-49 rating of 11.0 is highest for any regular-season
primetime NFL game ever on NBC, and is best in the advertiser-coveted
demographic for an NFL regular-season primetime game on ANY network in
15 years (Broncos-49ers, 11.6, 12/15/97, on ABC).
Second most-watched NFL regular-season primetime game on ANY
network in 16 years (Packers-Cowboys, 31.5 million, 11/18/96, on ABC).
Ties 2010 NFL Kickoff opener for highest-rated NFL regular-season
primetime game on ANY network in 14 years (Vikings-Packers, 16.8/27,
10/5/98, on ABC).
44.2/67 rating in Denver is best for that market for any
regular-season NFL game since 9/22/03 (44.5/61 for Oakland-Denver on
ABC).
HIGHEST RATED NFL REGULAR-SEASON PRIMETIME GAMES ON NBC
T1. 16.5/26 Steelers-Broncos, 9/9/12 (Sunday Night�s Game)
T1. 16.5/28 Vikings-Saints, 9/9/10 (2010 Thursday Night Opener)*
3. 16.0/26 Saints-Packers, 9/8/11 (2011 Thursday Night Opener)*
4. 15.7/25 Cowboys-Giants, 1/1/12 (2011 SNF Week 17)
5. 15.4/25 Vikings-Packers, 10/24/10, (Favre Return to Lambeau
II)
6. 15.3/25 Cowboys-Jets, 9/11/11 (2011 SNF Week 1)
7. 15.2/24 Eagles-Cowboys, 12/12/10 (2010 SNF Week 14)
8. 15.1/25 Giants-Cowboys, 9/20/09 (Dallas Cowboys Stadium Debut)
9. 15.0/25 Cowboys-Redskins, 9/12/10 (2010 SNF: Week 1)
10. 14.9/23 Giants-Cowboys, 12/11/11 (2011 SNF Week 14)
*Thursday Night Games
MOST WATCHED NFL REGULAR-SEASON PRIMETIME GAMES ON NBC
1. 27.62 million Cowboys-Giants, 1/1/12 (2011 SNF Week 17)
2. 27.57 million Steelers-Broncos, 9/9/12 (Sunday Night�s Game)
3. 27.5 million Vikings-Saints, 9/9/10 (2010 Thursday Night
Opener)*
4. 27.1 million Saints-Packers, 9/8/11 (2011 Thursday Night
Opener)*
5. 25.8 million Cowboys-Jets, 9/11/11 (2011 SNF Week 1)
6. 25.73 million Eagles-Cowboys, 12/12/10 (2010 SNF Week 14)
7. 25.68 million Vikings-Packers, 10/24/10, (Favre Return to
Lambeau II)
8. 25.3 million Cowboys-Redskins, 9/12/10 (2010 SNF: Week 1)
9. 24.8 million Giants-Cowboys, 9/20/09 (Dallas Cowboys
Stadium Debut)
10. 24.5 million Giants-Cowboys, 12/11/11 (2011 SNF Week 14)
* Thursday Night Games
SNF DOMINATED PRIMETIME: Wednesday's Cowboys-Giants game (23.9
million) and Sunday Night�s Broncos-Steelers game (27.6 million) rank
as the No. 1 and No. 2 primetime programs of the week among viewers,
households and other key ratings categories.
NBC won Sunday night by all key ratings measures. Among viewers
NBC�s margin of victory was 79 percent, or 9.9 million persons in
total viewers over the second place network (22.4 million vs. 12.5
million for Fox, which was boosted by an NFL overrun). In adults
18-49, NBC�s margin of victory over the No. 2 network was 71 percent
(8.9 vs. 5.2 for Fox).
This was the highest rated Sunday primetime performance (excluding
the Olympics) for any network in both viewers and Adults 18-49 since
ABC�s coverage of the Academy Awards on February 26.
TOP METERED MARKETS FOR STEELERS-BRONCOS:
1. Pittsburgh 51.5/70
2. Denver 44.2/67
3. Indianapolis 28.9/42
4. Las Vegas 24.1/38
5. Albuquerque 23.1/35
6. New Orleans 23.0/31
T7. Nashville 22.5/32
T7. San Diego 22.5/37
9. Richmond 22.4/32
10. Baltimore 22.2/33
Game Ever
16.5 National Rating Ties 2010 NFL Kickoff as NBC�s Highest-Rated
Regular-Season Game Ever
27.57 Million Watch Steelers-Broncos SNF Game, NBC�s 2nd Most-Watched
Regular-Season Primetime Game Ever
Steelers-Broncos Earns Best Ever Adult 18-49 Rating for a
Regular-Season Primetime Game on NBC; and Best on ANY Network in 15
Years
44.2 Local Denver Rating is Best for Market for Regular-Season NFL
Game in 9 Years; Pittsburgh Leads All Metered Markets with 51.5/70,
Indianapolis 3rd with 28.9/42
NEW YORK � September 11, 2012 � Sunday�s Steelers-Broncos game on NBC
was the highest-rated Sunday Night Football game ever and tied the
2010 NFL Kickoff opener as the highest-rated regular-season NFL game
ever on NBC. Additionally, the game earned NBC�s highest-ever
regular-season primetime rating in the advertiser-coveted Adult 18-49
demographic, according to official national data released today by The
Nielsen Company.
Sunday night�s game on NBC, in which the Broncos defeated the
Steelers, 31-19, in Peyton Manning�s first game as quarterback of the
Broncos, drew a 16.5 national household rating and a 26 share, the
highest-rated Sunday Night Football game ever, topping the 15.7/25 for
last year�s Cowboys-Giants Week 17 finale by five percent.
Additionally, the 16.5/26 rating ties the 2010 NFL Kickoff opener
(Vikings-Saints) as the highest-rated NFL primetime regular-season
game ever on NBC.
The Steelers-Broncos game was seen by 27.57 million viewers, less than
one percent below the most-watched NFL regular-season primetime game
ever on NBC (27.62 million for Cowboys-Giants Week 17 game last year
that determined the NFC East title).
Other Ratings Notes:
Household rating (16.5/26) and viewership (27.57) are up 8% and
7%, respectively, over last year�s first SNF game (Cowboys-Jets,
15.3/25 and 25.8 million).
Adult 18-49 rating of 11.0 is highest for any regular-season
primetime NFL game ever on NBC, and is best in the advertiser-coveted
demographic for an NFL regular-season primetime game on ANY network in
15 years (Broncos-49ers, 11.6, 12/15/97, on ABC).
Second most-watched NFL regular-season primetime game on ANY
network in 16 years (Packers-Cowboys, 31.5 million, 11/18/96, on ABC).
Ties 2010 NFL Kickoff opener for highest-rated NFL regular-season
primetime game on ANY network in 14 years (Vikings-Packers, 16.8/27,
10/5/98, on ABC).
44.2/67 rating in Denver is best for that market for any
regular-season NFL game since 9/22/03 (44.5/61 for Oakland-Denver on
ABC).
HIGHEST RATED NFL REGULAR-SEASON PRIMETIME GAMES ON NBC
T1. 16.5/26 Steelers-Broncos, 9/9/12 (Sunday Night�s Game)
T1. 16.5/28 Vikings-Saints, 9/9/10 (2010 Thursday Night Opener)*
3. 16.0/26 Saints-Packers, 9/8/11 (2011 Thursday Night Opener)*
4. 15.7/25 Cowboys-Giants, 1/1/12 (2011 SNF Week 17)
5. 15.4/25 Vikings-Packers, 10/24/10, (Favre Return to Lambeau
II)
6. 15.3/25 Cowboys-Jets, 9/11/11 (2011 SNF Week 1)
7. 15.2/24 Eagles-Cowboys, 12/12/10 (2010 SNF Week 14)
8. 15.1/25 Giants-Cowboys, 9/20/09 (Dallas Cowboys Stadium Debut)
9. 15.0/25 Cowboys-Redskins, 9/12/10 (2010 SNF: Week 1)
10. 14.9/23 Giants-Cowboys, 12/11/11 (2011 SNF Week 14)
*Thursday Night Games
MOST WATCHED NFL REGULAR-SEASON PRIMETIME GAMES ON NBC
1. 27.62 million Cowboys-Giants, 1/1/12 (2011 SNF Week 17)
2. 27.57 million Steelers-Broncos, 9/9/12 (Sunday Night�s Game)
3. 27.5 million Vikings-Saints, 9/9/10 (2010 Thursday Night
Opener)*
4. 27.1 million Saints-Packers, 9/8/11 (2011 Thursday Night
Opener)*
5. 25.8 million Cowboys-Jets, 9/11/11 (2011 SNF Week 1)
6. 25.73 million Eagles-Cowboys, 12/12/10 (2010 SNF Week 14)
7. 25.68 million Vikings-Packers, 10/24/10, (Favre Return to
Lambeau II)
8. 25.3 million Cowboys-Redskins, 9/12/10 (2010 SNF: Week 1)
9. 24.8 million Giants-Cowboys, 9/20/09 (Dallas Cowboys
Stadium Debut)
10. 24.5 million Giants-Cowboys, 12/11/11 (2011 SNF Week 14)
* Thursday Night Games
SNF DOMINATED PRIMETIME: Wednesday's Cowboys-Giants game (23.9
million) and Sunday Night�s Broncos-Steelers game (27.6 million) rank
as the No. 1 and No. 2 primetime programs of the week among viewers,
households and other key ratings categories.
NBC won Sunday night by all key ratings measures. Among viewers
NBC�s margin of victory was 79 percent, or 9.9 million persons in
total viewers over the second place network (22.4 million vs. 12.5
million for Fox, which was boosted by an NFL overrun). In adults
18-49, NBC�s margin of victory over the No. 2 network was 71 percent
(8.9 vs. 5.2 for Fox).
This was the highest rated Sunday primetime performance (excluding
the Olympics) for any network in both viewers and Adults 18-49 since
ABC�s coverage of the Academy Awards on February 26.
TOP METERED MARKETS FOR STEELERS-BRONCOS:
1. Pittsburgh 51.5/70
2. Denver 44.2/67
3. Indianapolis 28.9/42
4. Las Vegas 24.1/38
5. Albuquerque 23.1/35
6. New Orleans 23.0/31
T7. Nashville 22.5/32
T7. San Diego 22.5/37
9. Richmond 22.4/32
10. Baltimore 22.2/33
Jim G.
Sep 12, 2012, 3:32:25 PM9/12/12
to
David sent the following on Tue, 11 Sep 2012 12:13:19 -0400:
lose the airtime and expenses battles with sports fans every time.
Especially since a lot of those 3M skiffy fans are also sports fans.
(I'm one of them.)
--
Jim G. | Waukesha, WI
"You will create an evil of your own making." -- Knights Templar Grandmaster Data
> Steelers-Broncos Game is NBC�s Highest-Rated �Sunday Night Football�
> Game Ever
>
> 16.5 National Rating Ties 2010 NFL Kickoff as NBC�s Highest-Rated
> Regular-Season Game Ever
>
> 27.57 Million Watch Steelers-Broncos SNF Game, NBC�s 2nd Most-Watched
> Regular-Season Primetime Game Ever
And numbers like these are why audiences of 3M for a skiffy show will
> Game Ever
>
> 16.5 National Rating Ties 2010 NFL Kickoff as NBC�s Highest-Rated
> Regular-Season Game Ever
>
> 27.57 Million Watch Steelers-Broncos SNF Game, NBC�s 2nd Most-Watched
> Regular-Season Primetime Game Ever
lose the airtime and expenses battles with sports fans every time.
Especially since a lot of those 3M skiffy fans are also sports fans.
(I'm one of them.)
--
Jim G. | Waukesha, WI
"You will create an evil of your own making." -- Knights Templar Grandmaster Data
Obveeus
Sep 12, 2012, 3:34:42 PM9/12/12
to
"Jim G." <jimg...@geemail.com.invalid> wrote:
> David sent the following on Tue, 11 Sep 2012 12:13:19 -0400:
>> Steelers-Broncos Game is NBC's Highest-Rated "Sunday Night Football"
>> Game Ever
>>
>> 16.5 National Rating Ties 2010 NFL Kickoff as NBC's Highest-Rated
>> Regular-Season Game Ever
>>
>> 27.57 Million Watch Steelers-Broncos SNF Game, NBC's 2nd Most-Watched
>> Regular-Season Primetime Game Ever
>
> And numbers like these are why audiences of 3M for a skiffy show will
> lose the airtime and expenses battles with sports fans every time.
> Especially since a lot of those 3M skiffy fans are also sports fans.
> (I'm one of them.)
Jim G.
Sep 13, 2012, 3:25:08 PM9/13/12
to
Obveeus sent the following on Wed, 12 Sep 2012 15:34:42 -0400:
And the Illiniwekless Illini. And if neither of them is available, the
Badgers or any Bigger Ten school might do...
Badgers or any Bigger Ten school might do...
Obveeus
Sep 13, 2012, 3:31:21 PM9/13/12
to
"Jim G." <jimg...@geemail.com.invalid> wrote:
> Obveeus sent the following on Wed, 12 Sep 2012 15:34:42 -0400:
>>
>> "Jim G." <jimg...@geemail.com.invalid> wrote:
>> > And numbers like these are why audiences of 3M for a skiffy show will
>> > lose the airtime and expenses battles with sports fans every time.
>> > Especially since a lot of those 3M skiffy fans are also sports fans.
>> > (I'm one of them.)
>>
>> A fan of the Notre Dame Fighting Irish Rovers?
>
> And the Illiniwekless Illini. And if neither of them is available, the
> Badgers or any Bigger Ten school might do...
ACC.
Jim G.
Sep 16, 2012, 1:04:02 PM9/16/12
to
Obveeus sent the following on Thu, 13 Sep 2012 15:31:21 -0400:
of the other realignments that have taken place.
With ND, I really don't care much about the BE versus ACC bit for hoops
and non-revenues, although the thought of some NC and Duke basketball
games on the horizon is actually appealing. What worries me is the
commitment to five ACC football games each year, which means that some
of ND's longstanding rivalries will take a hit. At the moment, it sounds
as if Navy and U$C are safe, but some Bigger Ten traditions might have
to be cut back. I'd be okay with losing Purdon't, but I'd hate to lose
either of the Michigan games. Time will tell, but a lot of the
scheduling questions remain to be answered.
>
> "Jim G." <jimg...@geemail.com.invalid> wrote:
>
> > Obveeus sent the following on Wed, 12 Sep 2012 15:34:42 -0400:
> >>
> >> "Jim G." <jimg...@geemail.com.invalid> wrote:
> >> > And numbers like these are why audiences of 3M for a skiffy show will
> >> > lose the airtime and expenses battles with sports fans every time.
> >> > Especially since a lot of those 3M skiffy fans are also sports fans.
> >> > (I'm one of them.)
> >>
> >> A fan of the Notre Dame Fighting Irish Rovers?
> >
> > And the Illiniwekless Illini. And if neither of them is available, the
> > Badgers or any Bigger Ten school might do...
>
> I added the 'Rovers' as a salute to yesterday's news about moving to the
> ACC.
A move was almost inevitable after the recent Big East implosion and all
> "Jim G." <jimg...@geemail.com.invalid> wrote:
>
> > Obveeus sent the following on Wed, 12 Sep 2012 15:34:42 -0400:
> >>
> >> "Jim G." <jimg...@geemail.com.invalid> wrote:
> >> > And numbers like these are why audiences of 3M for a skiffy show will
> >> > lose the airtime and expenses battles with sports fans every time.
> >> > Especially since a lot of those 3M skiffy fans are also sports fans.
> >> > (I'm one of them.)
> >>
> >> A fan of the Notre Dame Fighting Irish Rovers?
> >
> > And the Illiniwekless Illini. And if neither of them is available, the
> > Badgers or any Bigger Ten school might do...
>
> I added the 'Rovers' as a salute to yesterday's news about moving to the
> ACC.
of the other realignments that have taken place.
With ND, I really don't care much about the BE versus ACC bit for hoops
and non-revenues, although the thought of some NC and Duke basketball
games on the horizon is actually appealing. What worries me is the
commitment to five ACC football games each year, which means that some
of ND's longstanding rivalries will take a hit. At the moment, it sounds
as if Navy and U$C are safe, but some Bigger Ten traditions might have
to be cut back. I'd be okay with losing Purdon't, but I'd hate to lose
either of the Michigan games. Time will tell, but a lot of the
scheduling questions remain to be answered.
Mason Barge
Sep 16, 2012, 3:33:39 PM9/16/12
to
On Sun, 16 Sep 2012 12:04:02 -0500, Jim G. <jimg...@geemail.com.invalid>
powers that be probably told them their special status was unsustainable.
wrote:
>Obveeus sent the following on Thu, 13 Sep 2012 15:31:21 -0400:
>>
>> "Jim G." <jimg...@geemail.com.invalid> wrote:
>>
>> > Obveeus sent the following on Wed, 12 Sep 2012 15:34:42 -0400:
>> >>
>> >> "Jim G." <jimg...@geemail.com.invalid> wrote:
>> >> > And numbers like these are why audiences of 3M for a skiffy show will
>> >> > lose the airtime and expenses battles with sports fans every time.
>> >> > Especially since a lot of those 3M skiffy fans are also sports fans.
>> >> > (I'm one of them.)
>> >>
>> >> A fan of the Notre Dame Fighting Irish Rovers?
>> >
>> > And the Illiniwekless Illini. And if neither of them is available, the
>> > Badgers or any Bigger Ten school might do...
>>
>> I added the 'Rovers' as a salute to yesterday's news about moving to the
>> ACC.
>
>A move was almost inevitable after the recent Big East implosion and all
>of the other realignments that have taken place.
>
I bet it has something to do with the restructuring of the BCS. The
>Obveeus sent the following on Thu, 13 Sep 2012 15:31:21 -0400:
>>
>> "Jim G." <jimg...@geemail.com.invalid> wrote:
>>
>> > Obveeus sent the following on Wed, 12 Sep 2012 15:34:42 -0400:
>> >>
>> >> "Jim G." <jimg...@geemail.com.invalid> wrote:
>> >> > And numbers like these are why audiences of 3M for a skiffy show will
>> >> > lose the airtime and expenses battles with sports fans every time.
>> >> > Especially since a lot of those 3M skiffy fans are also sports fans.
>> >> > (I'm one of them.)
>> >>
>> >> A fan of the Notre Dame Fighting Irish Rovers?
>> >
>> > And the Illiniwekless Illini. And if neither of them is available, the
>> > Badgers or any Bigger Ten school might do...
>>
>> I added the 'Rovers' as a salute to yesterday's news about moving to the
>> ACC.
>
>A move was almost inevitable after the recent Big East implosion and all
>of the other realignments that have taken place.
>
powers that be probably told them their special status was unsustainable.
Obveeus
Sep 16, 2012, 5:50:50 PM9/16/12
to
"Mason Barge" <mason...@gmail.com> wrote in message
news:i6ac58l9eq2gljsie...@4ax.com...
the ACC, but yes, playing a few ACC games rather than Big East games will
probably help Notre Dame maintain credibility for a BCS selection.
Jim G.
Sep 18, 2012, 4:30:24 PM9/18/12
to
Mason Barge sent the following on Sun, 16 Sep 2012 15:33:39 -0400:
But they still have special status, unless I missed something.
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