NBCUniversal Wins Rights to 2014-2020 Olympics (Report)
by Georg Szalai, Marisa Guthrie
The company beat out fellow suitors ESPN and Fox Sports.
NEW YORK - NBCUniversal/Comcast on Tuesday won the broadcast rights
for the 2014 Sochi Winter Olympics and 2016 Rio de Janeiro Summer
Games and the following two Olympics, beating out ESPN/ABC and Fox
Sports, which had also bid for the rights package in presentations in
Lausanne, Switzerland, according to the AP.
It wasn't immediately clear how high the company's winning bid had
been.
The outcome of the bidding process means that the Olympics will stay
with NBC, which has aired them since the 1984 Summer and 1988 Winter
Games.
This is good because it keeps the major program scheduling interruption on a
channel with no other programming anyway.
LOL. I guess you don't expect the new programming to win over
audiences or for them to make much of an improvement in the
forthcoming decade. Given what I've seen of the trailers I would be
hard pressed to come up with a cogent argument against that thought.
>
> The outcome of the bidding process means that the Olympics will stay
> with NBC, which has aired them since the 1984 Summer and 1988 Winter
> Games.
Bzzzt. Wrong answer.
Of all the Fall trailers, I actually felt that NBC had the most to offer
with its new crop of shows (even if many of them are held for mid-season).
Still, NBC is basically starting from ground zero as they have zero shows
returning that I already watch.
Excuse me while I go into a corner and cry...
>It wasn't immediately clear how high the company's winning bid had
>been.
Probably bigger than ESPN's and Fox's. Does the IOC consider any
other criteria?
Patty
Did they agree to televise the Games live and not delay the broadcast to
primetime? That's what pisses me off -- the broadcast delay.
>Did they agree to televise the Games live and not delay the broadcast to
>primetime? That's what pisses me off -- the broadcast delay.
They're saying they'll air them live. I don't know if that's feasible
with Russia being 8 hours ahead.
http://www.deadline.com/2011/06/olympics-will-bidding-be-a-games-changer-for-u-s-networks/
"All three networks kept emphasizing in their presentations that the
Olympics would be presented live, something which NBC has come under
fire for because of all the tape-delaying of the games to air during
primetime in recent years."
> The outcome of the bidding process means that the Olympics will stay
> with NBC, which has aired them since the 1984 Summer and 1988 Winter
> Games.
And now that I have more NBC networks available, maybe I'll get to watch
more of the sports I like.
--
Erilar, biblioholic medievalist
Excellent point! Unfortunately, the other channels usually cave and
show reruns then.
I hope that's true. I'll believe it when I see it.
One thing they might do is air live to the East Coast but still
run tape-delays farther west.
It was ridiculous that NBC was running tape-delayed coverage from
Vancouver to the West Coast.
Patty
If NBC streams everything I probably won't watch much of the televised
version, except for the opening and closing ceremonies.
The quality of the hookers and the age of the single malt might come
into play. Or is it the age of the hookers and the quality of the single
malt? I always get those two confused...
(Seriously, the IOC is one of the most crooked organizations on the
planet. I would be surprised if there *wasn't* a lot of sleazy
behind-the-scenes stuff going on.)
--
Jim G.
Waukesha, WI
Yeah, but they didn't they offer the equestrian events online because
they *weren't* available on NBC? Although I recall some of them being
on another NBCU station, maybe USA?
>If NBC streams everything I probably won't watch much of the televised
>version, except for the opening and closing ceremonies.
If NBC streams everything, they'll probably charge quite a bit for it.
They can't afford to just let eyeballs leave the TV for free.
Patty
> The outcome of the bidding process means that the Olympics will stay
> with NBC, which has aired them since the 1984 Summer and 1988 Winter
> Games.
I thought ABC had them until Seoul, which was NBC in 1988. Then CBS
had Lillehammer through Nagano for the Winter.
> If NBC streams everything, they'll probably charge quite a bit for it.
> They can't afford to just let eyeballs leave the TV for free.
They might. NBC already streams Sunday Night Football and some golf
events, and CBS streams college football and basketball. So either
there's good money in ad-supported streaming or they see it as an
alternative to losing viewers entirely.
ABC's last Olympics in general was the 1988 Calgary games.
http://fangsbites.com/2011/06/sports-media-weekly-podcast-no-59-olympics/
http://fangsbites.com/2011/06/the-us-tv-network-olympic-bids/
http://fangsbites.com/2011/06/first-thoughts-on-nbc-keeping-the-olympics/
> > I thought ABC had them until Seoul, which was NBC in 1988. Then CBS
> > had Lillehammer through Nagano for the Winter.
>
> ABC's last Olympics in general was the 1988 Calgary games.
Didn't they also do Los Angeles?
Yeah, it has really gotten bad. I bet that every good seat to every
premium event goes to someone connected with the IOC. They basically soak
the networks and the public, so that they can travel all around the world
first class and then put on a show that only they can watch live.
>
>In article <5dmsu61qcge2aj26h...@4ax.com>,
>David <diml...@yahoo.com> wrote:
>>http://www.hollywoodreporter.com/news/nbcuniversal-wins-rights-2014-2020-195572
>>
>>NBCUniversal Wins Rights to 2014-2020 Olympics (Report)
>>by Georg Szalai, Marisa Guthrie
>>
>>The company beat out fellow suitors ESPN and Fox Sports.
>
>Excuse me while I go into a corner and cry...
Ehh. Better the evil you know. There is no telling how badly ESPN or Fox
could have screwed it up.
One of my best friends from college is going to be in charge of the
day-to-day stuff. He has done nothing but Olympic Broadcasting since he
graduated. (He started at ABC, IIRC) He, and I would assume a lot of
people at NBC, know pretty much everything about the Olympics -- where the
landmines are, how to get the background packages done, all the stuff you
don't really think about.
Plus, I think they'll improve. They're starting to realize that there are
a lot of real Olympic fans who want to see something other than a few
hours of time-delayed highlight clips of best American performances.
>
>>It wasn't immediately clear how high the company's winning bid had
>>been.
A bit over $4 billion, so about the same as its last bid.
>
>Probably bigger than ESPN's and Fox's. Does the IOC consider any
>other criteria?
I think it's like making sausage. You really don't want to know.
$4B reported in one source today.
N.
I luv the Olympics and like their Olympics reporters. NBC suits me
just fine.
N.
I don't know what Fox's sports department is like--I've just dialed
past NASCAR and baseball on my local Fox station occasionally--but
ESPN is, well, ESPN. I'm sure they would have done fine.
>One of my best friends from college is going to be in charge of the
>day-to-day stuff. He has done nothing but Olympic Broadcasting since he
>graduated. (He started at ABC, IIRC) He, and I would assume a lot of
>people at NBC, know pretty much everything about the Olympics -- where the
>landmines are, how to get the background packages done, all the stuff you
>don't really think about.
I don't doubt that NBC can package things well. The problem is, I'm
tired of the Olympics being packaged into primetime broadcasts.
>Plus, I think they'll improve. They're starting to realize that there are
>a lot of real Olympic fans who want to see something other than a few
>hours of time-delayed highlight clips of best American performances.
That's what I'm waiting to see.
Patty
I remember a few Olympics back when an American team was out of the
running, the network started to promote the Canadian team as competing
for North America.
What I really don't get is since they do time delay so much of it, why
can't they show the entire event all at once instead of chopping it up.
Or why they can post an accurate schedule of when the event will air
and on what channel.
The matter of bribes and kickbacks alone are infamous in the negotiating
process. Truly ugly stuff. But then we see the pretty and inspirational
opening and closing ceremonies and the honest and hardworking athletes
in-between, and we forget all about the ugliness for a while. It's like
a much larger scale version of the Las Vegas or even something like the
Kentucky Derby, where we allow the pretty visuals to get us to forget
about the seamy underbelly of it all.
Yeah, they put on a great show. And even the events, despite all efforts
to ruin them (steroids, East Germany, total loss of the "Olympic Ideal" in
major events), are great.
I'm just kvetching because I love them so much.
>
>In article <qa2vu6lbuidvcrrk6...@4ax.com>,
>Mason Barge <mason...@gmail.com> wrote:
>>On 07 Jun 2011 17:37:02 GMT, Patty Winter <pat...@wintertime.com> wrote:
>>
>>>Excuse me while I go into a corner and cry...
>>
>>Ehh. Better the evil you know. There is no telling how badly ESPN or Fox
>>could have screwed it up.
>
>I don't know what Fox's sports department is like--I've just dialed
>past NASCAR and baseball on my local Fox station occasionally--but
>ESPN is, well, ESPN. I'm sure they would have done fine.
>
>
>>One of my best friends from college is going to be in charge of the
>>day-to-day stuff. He has done nothing but Olympic Broadcasting since he
>>graduated. (He started at ABC, IIRC) He, and I would assume a lot of
>>people at NBC, know pretty much everything about the Olympics -- where the
>>landmines are, how to get the background packages done, all the stuff you
>>don't really think about.
>
>I don't doubt that NBC can package things well. The problem is, I'm
>tired of the Olympics being packaged into primetime broadcasts.
You misunderstand. By "background packages" I mean the prefilmed segments
about the athletes.
From watching Dancing with the Stars, I get the feeling that this is
actually broadcast lingo. (There was a pretty funny moment when Brooke
said to Hines Ward, "I've been looking at your package and . . . ")
>On 6/8/2011 7:44 AM, Mason Barge wrote:
[...]
>> Plus, I think they'll improve. They're starting to realize that there are
>> a lot of real Olympic fans who want to see something other than a few
>> hours of time-delayed highlight clips of best American performances.
>>
>>>
>
>I remember a few Olympics back when an American team was out of the
>running, the network started to promote the Canadian team as competing
>for North America.
I'm just guessing: Hockey?
>What I really don't get is since they do time delay so much of it, why
>can't they show the entire event all at once instead of chopping it up.
> Or why they can post an accurate schedule of when the event will air
>and on what channel.
Cuz they suck.
I think it was ice dancing (or whatever it's called). If I recall
correctly, it was the Canadian team involved in the scandal with the
Russian team and the French judge. Although that probably doesn't
narrow it down much.
Oh, yes it does:
http://en.wikipedia.org/wiki/2002_Olympic_Winter_Games_figure_skating_scandal
Patty
I like the pageantry and the competition, as well. I just try not to
think about some of the behind-the-scenes maneuverings.
>On 6/9/2011 3:25 PM, Mason Barge wrote:
>> On Wed, 08 Jun 2011 10:25:14 -0700, Arthur Lipscomb
>> <art...@alum.calberkeley.org> wrote:
>>
>>> On 6/8/2011 7:44 AM, Mason Barge wrote:
>> [...]
>>>> Plus, I think they'll improve. They're starting to realize that there are
>>>> a lot of real Olympic fans who want to see something other than a few
>>>> hours of time-delayed highlight clips of best American performances.
>>>>
>>>>>
>>>
>>> I remember a few Olympics back when an American team was out of the
>>> running, the network started to promote the Canadian team as competing
>>> for North America.
>>
>> I'm just guessing: Hockey?
>
>I think it was ice dancing (or whatever it's called). If I recall
>correctly, it was the Canadian team involved in the scandal with the
>Russian team and the French judge. Although that probably doesn't
>narrow it down much.
Sure it does. Everyone who watches the Olympics probably remembers the
incident, due to the degree of absolute outrage. The biased judging in
skating and gymnastics had been festering for decades.
And yes, that would be a good example of a Canadian team/competitor
representing "north america" and having lots of US fans. They really have
to include ice dancing (and hockey) on t.v. due to its immense audience
appeal.