I want to know just what the heck is this OK Cola and where do you find it - I work in Lincoln Nebraska and the commercials are aired on FOX Channel 42 (non cable household).
We have tried to call the 1-800-I-AM-OKAY. But it doesn't tell us anything. Do any of you out there in networld know anything regarding this!
wk...@unlinfo.unl.edu (wendie keim) writes: >I want to know just what the heck is this OK Cola and where do you >find it - I work in Lincoln Nebraska and the commercials are aired on >FOX Channel 42 (non cable household).
It's being test marketed on the east coast and in the Seattle area.
>We have tried to call the 1-800-I-AM-OKAY. But it doesn't tell us >anything. Do any of you out there in networld know anything regarding >this!
It's made by Coca-Cola and is supposed to be a combination of several softdrinks.
>Thanks!!
--
^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^ *^* Trisha Stouffer The day I'm a lady,
In article <2upj71$...@crcnis1.unl.edu>, wk...@unlinfo.unl.edu (wendie
keim) wrote: > I want to know just what the heck is this OK Cola and where do you > find it - I work in Lincoln Nebraska and the commercials are aired on > FOX Channel 42 (non cable household).
> We have tried to call the 1-800-I-AM-OKAY. But it doesn't tell us > anything. Do any of you out there in networld know anything regarding > this!
TIME Magazine ran a story about all the effort Coca-Cola is putting into their new beverage, "OK", to make it look like the most un-marketed, un-commercial product in existence. CC figures that teenagers, who are spending billions of dollars a year on soft drinks (they had the numbers to support this claim), are so advertisement- savvy that a new approach was in order. So they're going with this minimalist approach. I personally feel that the target-market for this will more or less see right through this attempt to be "cool" and understated.
Also, I think the article said that most who tried the soda didn't care for it.
> I want to know just what the heck is this OK Cola
OK Cola is a cynical attempt by the Coca-Cola company to cash in on the "Generation-X" thing. It is being test marketed in a few parts of the country. Time magazine did an article a few weeks ago.
They've been test-marketing it here in Denver for a while. When I got back from school, i tried some. and its, well, just ok. Nothing special. kinda citrusy, strange aftertaste I thought.
There was an article about it in Time Magazine a few weeks ago. The stuff is produced by Coca-Cola.
-- Tope. Slave Laborer. Summer 1994. .. ... ... topel...@nwu.edu Virtue, Diligence Had this been an emergency, t...@delphi.com & Brotherly Love I would have called.
: : It's made by Coca-Cola and is supposed to be a combination of several : softdrinks. : Jeezsh! We used to do that when I was a little kid whenever we found a self serve soda fountain...called it Suicide Soda ( Or HorsePiss...hey, 12yr.olds are amused by the darnedest things...). I guess some Coke exec. saw his kids mixing drinks at the local Pizza joint and figured they were close enough to X'ers to make a product source....what a joke.
In article <lburnstan-280694184...@ucsdtv2.ucsd.edu> lburns...@ucsd.edu (Lynn Burnstan) writes:
>> I want to know just what the heck is this OK Cola
>OK Cola is a cynical attempt by the Coca-Cola company to cash in on the >"Generation-X" thing. It is being test marketed in a few parts of the >country. Time magazine did an article a few weeks ago.
>Buck
I read the Time magazine article, but I havn't seen ads in the marketplace. I think we're showing our Generation-X colors by saying "see the big company trying to market something, isn't that cynical of them." How can you call that cynical when it's their whole reason for existence? And if it is cynical, then that is exactly what should appeal to us cynical types, right? The only way someone can do something without being cynical is if they're naive, and then we'll laugh at them for being naive. Remember that if you refuse to buy anything advertised by the big agencies or made by big companies or whatever, then you're being controlled just as much as if you do what they say. Maybe the next poster will have actually tasted this stuff.
damo...@phoenix.Princeton.EDU (David A. Moore) writes:
>In article <lburnstan-280694184...@ucsdtv2.ucsd.edu> lburns...@ucsd.edu (Lynn Burnstan) writes: >>OK Cola is a cynical attempt by the Coca-Cola company to cash in on the >>"Generation-X" thing. It is being test marketed in a few parts of the >>country. Time magazine did an article a few weeks ago. >I think we're showing our Generation-X colors by saying "see the big company >trying to market something, isn't that cynical of them." How can you call that >cynical when it's their whole reason for existence?
I think that what some people find annoying is the big marketing blitz to announce that they aren't marketing the product. Of course, the producers & advertisers are kind of stuck, because there really isn't anything but image to use to push a soft drink.
My fave is 'fruitopia'. Don't know anything about the product, but I really appreciate the trippy, counterculture advertising for a product of MinuteMaid, which is (I believe) owned by that trippy, counterculture icon, CocaCola...
-- Gregory Byshenk | The University? Hah! Half the time gbysh...@uxa.cso.uiuc.edu | *I'm* not responsible for my opinions! University of Illinois at Urbana-Champaign - Department of Philosophy "Says Red Molly to James: 'That's a fine motorbike...'" R.T.
In article <1994Jul4.124423.2...@Princeton.EDU>, damo...@phoenix.Princeton.EDU (David A. Moore) writes:
> I read the Time magazine article, but I havn't seen ads in the marketplace. > I think we're showing our Generation-X colors by saying "see the big company > trying to market something, isn't that cynical of them." How can you call that > cynical when it's their whole reason for existence? And if it is cynical, then > that is exactly what should appeal to us cynical types, right? The only way > someone can do something without being cynical is if they're naive, and then > we'll laugh at them for being naive. Remember that if you refuse to buy > anything advertised by the big agencies or made by big companies or whatever, > then you're being controlled just as much as if you do what they say. Maybe > the next poster will have actually tasted this stuff.
> Flame me please, > David Moore
Sorry. Can't oblige on that flaming. But I have tasted OK Cola. I don't know where they get off calling this thing a cola, since it has no similarity to any existing cola. What it tastes like is several other sorts of soda mixed together, and I guess that was their intent. Go to your local self-serve pizza joint and mix together all of their sodas. (I suggest 1 part orange, 1 part root beer, 2 part 7Up, and 1 part cola). The watered down, flavorless concoction that results tastes just like OK Cola. A little bit orangy, a little bit cola-y, mostly bland, with no standout flavor. At least it's carbonated.
David A. Moore (damo...@phoenix.Princeton.EDU) wrote: : I read the Time magazine article, but I havn't seen ads in the marketplace. : I think we're showing our Generation-X colors by saying "see the big company : trying to market something, isn't that cynical of them." How can you call that : cynical when it's their whole reason for existence? And if it is cynical, then : that is exactly what should appeal to us cynical types, right? The only way : someone can do something without being cynical is if they're naive, and then : we'll laugh at them for being naive. Remember that if you refuse to buy : anything advertised by the big agencies or made by big companies or whatever, : then you're being controlled just as much as if you do what they say. Maybe : the next poster will have actually tasted this stuff.
I think you're right. Maybe the only way to avoid being controlled by the marketing (one way or the other) is to just ignore the advertising and try the stuff, the way you'd try anything new that sounded intriguing. Like you say, it's just as mindless to deliberately boycott a product on the basis of its ads, as it is to buy the product because of its ads.
But yeah, I've tried the stuff. And like someone else (the TIME article?) said, it tastes pretty much like if you mixed up a lot of different sodas, like Slice, Coke, and Minute Maid. The name of it says it all. It's "OK" -- not great, but it doesn't suck, either.
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