Fox likely to win and win big in November sweeps for the first time EVER!
Taylor
Fox projected to win November sweeps for first time
For the first time in the network's history, Fox is projected to win
the November sweeps ... and win big.
Thanks to a suspenseful World Series and the network's most stable
fall lineup ever, Fox is currently averaging a 3.6 adult demo rating
for the month.
Not only is the network expected to retain its led, but Fox projects
it will close the deal by the largest November sweeps victory margin
in five years.
Fox is also up 20% from its November sweeps period last year and is
the only network to post a gain. ABC is in second place with 3.1. CBS
is a close third with 3.0. NBC is fourth with 2.6 and the CW has a
1.2. ABC is expected to come out on top if you exclude sports
programming.
Aside from baseball, Fox's other sweeps strengths include Sunday
nights, where the network's animated lineup has been bolstered by the
top-rated new scripted fall series ("Cleveland"), and Mondays, the
performance of "House" on Mondays and the new pairing of "So You Think
You Can Dance" and "Glee" on Wednesdays.
Fox's strength this fall is due to its consistency -- a word that's
probably never been used to describe the network's fourth quarter
before.
Most nights Fox doesn't win. On Thursdays and Tuesdays, the network is
usually in third or fourth place. Fox no longer has ratings craters,
however, which is very key. One lousy hour can effectively kneecap a
network's biggest hit once it gets averaged into the mix. With the
exception of Fridays, a challenging night for most networks, Fox is
pulling a competitive number across the board.