The NYT reporter contacted the soaps to ask about "the measures they
were taking to remain vital and relevant in television’s changing
landscape." Only GH declined to comment for the article. Here are
what the Executive Producers had to share.
DOOL's Greg Meng: "The goal is to respect the tradition of the show
but tell the stories as they can be told today, using modern dialogue
in two-week or even three-day story arcs."
Y&R's Maria Arena Bell: "Once upon a time soaps wrote to Fridays,
where things would slowly build throughout the week, and Friday you’d
have a stunning cliffhanger to keep your attention. I still build to
Fridays, but my motto is that every day has to be a Friday."
B&B's Bradley Bell: "The old theory says: Keep things moving slowly,
because if people are only watching two or three times a week, they
need to know what’s happening." "Our new theory is: Something has to
happen every day, and it’s more important to feel as though you’ve
missed something by not watching."
http://www.nytimes.com/2012/02/19/arts/television/after-some-soaps-cancellations-others-adjust.html?ref=television