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Message from discussion Charles Stross: lunatic, provocateur, or science-fiction writer?
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Charlie Stross  
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 More options Jun 14 2005, 3:01 pm
Newsgroups: rec.arts.sf.written
From: Charlie Stross <char...@antipope.org>
Date: Tue, 14 Jun 2005 19:01:21 GMT
Local: Tues, Jun 14 2005 3:01 pm
Subject: Re: Charles Stross: lunatic, provocateur, or science-fiction writer?
Stoned koala bears drooled eucalyptus spittle in awe
as <> declared:

> "Sea Wasp" <seaobviousw...@sgeobviousinc.com> wrote in message
> news:42AE44F9.6030902@sgeobviousinc.com...
>> Johan Larson wrote:

>>> What I can't figure out is why his publisher is letting him do this.

Well, the marketing director at Ace seems to think it's a
good idea. As did my editor there. And my editor at Orbit in
the UK.

So it's not just me. Also ...

>> Because the Baen Free Library has been consistently proving, over the past
>> several years, that giving it away for free *INCREASES SALES*.

> Giving _what_ away for free? Older works that can not be cost-effectively
> brought into print?

... I've seen Cory Doctorow's sales figures for his novels.
Print runs and sales figures are publisher-confidential
stuff; too much risk of embarrassment if a much-touted book
flops. Take it from me, "Down and Out in the Magic Kingdom"
and "Eastern Standard Tribe" did *not* flop: they sold jolly
well. And Cory did exactly the same thing I'm doing. His
novels came out as free e-books on the first day of
publication.

> Sure, that sounds like good advertising and sensible
> garnering of goodwill. Older works that are selling slowly in paperback?
> Maaybe, since the portability of the paperback form is still a significant
> asset in some cases, and offering such works in electronic copies therefore
> may not cannibalize sales. But full-price hardcovers? This is my Sceptical
> expression.

Yup. The evidence -- based on cold, hard sales figures -- is
that e-book editions do better as advertising freebies than
as a profit centre. Typical sales for most e-books
(especially DRM locked ones) are in the *hundreds*; people
just don't consider them worth paying a full cover price
for. In contrast, people can and do read sample chapters
online, but they aren't too keen on reading entire books.

> Try-before-you-buy is a great idea; I bought Ringo's "Into the Looking
> Glass" in large part because of the free sample chapters. But why offer the
> whole book?

Because it's the ultimate free sample. People are more
likely to download the entire book and read a chunk than
they are to download, say, the first third of it. There's
the sense that you're getting the whole thing.

-- Charlie


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