http://www.avclub.com/articles/hbo-is-pretty-sure-the-millions-of-people-pirating,73930/
HBO is pretty sure the millions of people pirating Game Of Thrones is
just a temporary thing
By Sean O'Neal
The link between Game Of Thrones and the Internet is not limited
merely to contentious comment board discussions, Mr. Skin screencaps,
and videos in which Joffrey gets slapped to rock songs. Not
surprisingly, it turns out a lot of people are illegally downloading
it, too—more people, in fact, than have downloaded any other TV series
this year. Forbes has the numbers behind the obvious, noting that the
show's second-season episodes have been downloaded more than 25
million times since their April 1 debut, with the April 30 outing
setting a new piracy peak for the series at over 2.5 million downloads
in a single day, and easily putting it on track to be 2012's most
pirated show.
Of course, the reason for all the torrenting is also obvious: As
illustrated in this cartoon at The Oatmeal, HBO makes it all but
impossible to watch the show without a cable subscription, keeping it
off streaming services like Hulu and Netflix, refusing to sell current
episodes on iTunes, and only making it available online through HBO
Go—a site that requires an HBO subscription to access. In short,
anyone who's embraced a "cord-cutting," cable-free existence has no
legal recourse, so they're resorting to The Pirate Bay and the like.
And naturally, one might see this as yet more evidence that media
companies should consider addressing piracy by figuring out how to
provide newer, more streamlined means of access to their content, such
as maybe providing HBO Go as a standalone Internet service.
But in this case, one does not work for HBO; instead, people like
co-president Eric Kessler do, and he believes that the numbers who are
getting rid of cable are "minimal" and representative of temporary
"macroeconomic" conditions that will go away pretty soon, rather than
being the first sign of an inevitable growing mass realization that it
doesn't make sense to keep paying for expensive, filler-laden cable
packages when there are increasingly better options for getting the
precise content that they want, when they want it, for less money.
Ironically for a show so concerned with "winter is coming" doomsaying
and three-steps-ahead political maneuvering, the network it airs on
remains blithely ignorant.
Though, as Forbes' Eric Kain points out in this follow-up piece, it
may just be that HBO is reluctant to deal with the mess and cost of
creating a standalone HBO Go separate from its contracts with cable
companies. But until it's willing to take that risk and invest in the
inevitable future, we're pretty sure that, despite what Kessler
thinks, it's not the economy, stupid.