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"Fringe" trying twitter hashtags to spike social traffic
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David
Mar 29, 2012, 8:31:25 PM3/29/12
to
http://www.variety.com/article/VR1118052070?refCatId=14
Fox fuels Twitter trail to 'Fringe'
Net to continue on-air stunt aimed at social media users
By ANDREW WALLENSTEIN
Fox is bringing together Twitter and TV in an unusual bid to rally the
"Fringe" faithful.
The network has decided to extend for the rest of the season an on-air
stunt tried during last Friday's episode that sent the series trending
on the popular social-media platform.
Fox planted the mysterious phrase "#whereyoubelong" as the Twitter
hashtag that appears in the lower right of the screen throughout the
episode instead of the title of the series. Perhaps only diehard
"Fringe" fans recognized that the phrase -- an allusion to a plot
point -- was the latest attempt to get attention for the series on
Twitter by the series' cult following, who are collectively known as
Fringenuity.
Now Fox is going to pick a new Fringenuity-inspired phrase to use as a
hashtag each week for the remaining seven episodes. That way "Fringe"
fans can drive a clearly identifiable spike in social media traffic
beginning precisely one hour before the series airs on the East Coast.
The March 23 stunt was good enough to get #whereyoubelong trending
both in the U.S. and worldwide, not to mention finishing fourth among
TV series-related social messages for the week behind only "American
Idol," "Dancing with the Stars" and "The Voice," according to Bluefin
Labs.
"Fringe" can use all the help it can get given its woeful ratings this
season, down 30% from last year with a 1.6/5 among viewers 18-49.
Nevertheless, sources suggest Fox may still greenlight a fifth season
because Warner Bros. TV was willing to cut the license fee for the
show. The network could also use a "Fringe" renewal to ease the pain
of executive producer J.J. Abrams, who likely won't see more episodes
for his other Fox series, "Alcatraz."
Fox and WBTV declined comment.
Fox fuels Twitter trail to 'Fringe'
Net to continue on-air stunt aimed at social media users
By ANDREW WALLENSTEIN
Fox is bringing together Twitter and TV in an unusual bid to rally the
"Fringe" faithful.
The network has decided to extend for the rest of the season an on-air
stunt tried during last Friday's episode that sent the series trending
on the popular social-media platform.
Fox planted the mysterious phrase "#whereyoubelong" as the Twitter
hashtag that appears in the lower right of the screen throughout the
episode instead of the title of the series. Perhaps only diehard
"Fringe" fans recognized that the phrase -- an allusion to a plot
point -- was the latest attempt to get attention for the series on
Twitter by the series' cult following, who are collectively known as
Fringenuity.
Now Fox is going to pick a new Fringenuity-inspired phrase to use as a
hashtag each week for the remaining seven episodes. That way "Fringe"
fans can drive a clearly identifiable spike in social media traffic
beginning precisely one hour before the series airs on the East Coast.
The March 23 stunt was good enough to get #whereyoubelong trending
both in the U.S. and worldwide, not to mention finishing fourth among
TV series-related social messages for the week behind only "American
Idol," "Dancing with the Stars" and "The Voice," according to Bluefin
Labs.
"Fringe" can use all the help it can get given its woeful ratings this
season, down 30% from last year with a 1.6/5 among viewers 18-49.
Nevertheless, sources suggest Fox may still greenlight a fifth season
because Warner Bros. TV was willing to cut the license fee for the
show. The network could also use a "Fringe" renewal to ease the pain
of executive producer J.J. Abrams, who likely won't see more episodes
for his other Fox series, "Alcatraz."
Fox and WBTV declined comment.
Tony Calguire
Mar 29, 2012, 8:59:27 PM3/29/12
to
David <diml...@yahoo.com> wrote in
news:aiv9n7hsdmel606qt...@4ax.com:
>
> Fox planted the mysterious phrase "#whereyoubelong" as the Twitter
> hashtag that appears in the lower right of the screen throughout the
> episode instead of the title of the series. Perhaps only diehard
> "Fringe" fans recognized that the phrase -- an allusion to a plot
> point -- was the latest attempt to get attention for the series on
> Twitter by the series' cult following, who are collectively known as
> Fringenuity.
>
#giveitupalready
Well, I'm a die-hard Fringe fan and I have no idea what "where you belong"
means. Who can tell where anybody belongs anymore? The Observer last week
told Peter that the alternate reality he was literally dumped into isn't
really alternate at all, which is complete bullshit.
Thirdlivia may have warmed up to Peter, but she's still not OUR Olivia.
news:aiv9n7hsdmel606qt...@4ax.com:
>
> Fox planted the mysterious phrase "#whereyoubelong" as the Twitter
> hashtag that appears in the lower right of the screen throughout the
> episode instead of the title of the series. Perhaps only diehard
> "Fringe" fans recognized that the phrase -- an allusion to a plot
> point -- was the latest attempt to get attention for the series on
> Twitter by the series' cult following, who are collectively known as
> Fringenuity.
>
Well, I'm a die-hard Fringe fan and I have no idea what "where you belong"
means. Who can tell where anybody belongs anymore? The Observer last week
told Peter that the alternate reality he was literally dumped into isn't
really alternate at all, which is complete bullshit.
Thirdlivia may have warmed up to Peter, but she's still not OUR Olivia.
EGK
Mar 29, 2012, 9:09:28 PM3/29/12
to
removing Peter from everyone's memory so I always assumed the reality he was
in was his own simply changed by his absence from it. Sort of like "It's a
Wonderful Life" if George Baily didn't exist.
>Thirdlivia may have warmed up to Peter, but she's still not OUR Olivia.
convoluted it's almost impossible to follow what's going on. I thought the
confrontation between the two universes was the main focus and with the
absence of Peter, they've pretty much ignored that all season long.
Tony Calguire
Mar 29, 2012, 9:47:20 PM3/29/12
to
EGK <m...@privacy.net> wrote in
news:on1an7hjstck6t2e5...@4ax.com:
>
> Am I the only one who thought that all along? The observers talked
> about removing Peter from everyone's memory so I always assumed the
> reality he was in was his own simply changed by his absence from it.
> Sort of like "It's a Wonderful Life" if George Baily didn't exist.
>
I guess I look at it much the same way, except I regard a reality in which
Peter has been erased to be fundementally different from one where he
always existed. I don't think George Baily would have liked being married
to the Mary he met in Potterville. :)
As I've been watching this season and reading peoples' various theories
about how many universes we have, I've been thinking about it like this:
Do you have four socks, or do you have two pairs of socks? Olivia and
Walter are right socks, Fauxlivia and Walternate are left socks, and the
people we met this season are a completely different pair of right and left
socks. And they're not Goldtoes.
news:on1an7hjstck6t2e5...@4ax.com:
>
> Am I the only one who thought that all along? The observers talked
> about removing Peter from everyone's memory so I always assumed the
> reality he was in was his own simply changed by his absence from it.
> Sort of like "It's a Wonderful Life" if George Baily didn't exist.
>
Peter has been erased to be fundementally different from one where he
always existed. I don't think George Baily would have liked being married
to the Mary he met in Potterville. :)
As I've been watching this season and reading peoples' various theories
about how many universes we have, I've been thinking about it like this:
Do you have four socks, or do you have two pairs of socks? Olivia and
Walter are right socks, Fauxlivia and Walternate are left socks, and the
people we met this season are a completely different pair of right and left
socks. And they're not Goldtoes.
David Johnston
Mar 29, 2012, 9:54:53 PM3/29/12
to
On 3/29/2012 7:09 PM, EGK wrote:
>> Well, I'm a die-hard Fringe fan and I have no idea what "where you belong"
>> means. Who can tell where anybody belongs anymore? The Observer last week
>> told Peter that the alternate reality he was literally dumped into isn't
>> really alternate at all, which is complete bullshit.
>
> Am I the only one who thought that all along?
Nah. It was always pretty obvious.
>> Well, I'm a die-hard Fringe fan and I have no idea what "where you belong"
>> means. Who can tell where anybody belongs anymore? The Observer last week
>> told Peter that the alternate reality he was literally dumped into isn't
>> really alternate at all, which is complete bullshit.
>
> Am I the only one who thought that all along?
Message has been deleted
Mason Barge
Mar 30, 2012, 12:49:02 PM3/30/12
to
On Thu, 29 Mar 2012 20:31:25 -0400, David <diml...@yahoo.com> wrote:
>http://www.variety.com/article/VR1118052070?refCatId=14
>
>Fox fuels Twitter trail to 'Fringe'
>Net to continue on-air stunt aimed at social media users
>By ANDREW WALLENSTEIN
>
>Fox is bringing together Twitter and TV in an unusual bid to rally the
>"Fringe" faithful.
>
>The network has decided to extend for the rest of the season an on-air
>stunt tried during last Friday's episode that sent the series trending
>on the popular social-media platform.
Gag me with a spoon. Why don't they try a text box that tells us what the
>http://www.variety.com/article/VR1118052070?refCatId=14
>
>Fox fuels Twitter trail to 'Fringe'
>Net to continue on-air stunt aimed at social media users
>By ANDREW WALLENSTEIN
>
>Fox is bringing together Twitter and TV in an unusual bid to rally the
>"Fringe" faithful.
>
>The network has decided to extend for the rest of the season an on-air
>stunt tried during last Friday's episode that sent the series trending
>on the popular social-media platform.
hell is going on, instead?
I have to admit I had a kneejerk reaction against this gimmick on Dancing
with the Stars, but in that format, it actually works. It's supposed to
be lighthearted, frothy, and fun, and even brainless fan comments add to
the "live" feel of the show.
EGK
Mar 30, 2012, 2:09:04 PM3/30/12
to
On Fri, 30 Mar 2012 12:49:02 -0400, Mason Barge <mason...@gmail.com>
wrote:
>On Thu, 29 Mar 2012 20:31:25 -0400, David <diml...@yahoo.com> wrote:
>
>>http://www.variety.com/article/VR1118052070?refCatId=14
>>
>>Fox fuels Twitter trail to 'Fringe'
>>Net to continue on-air stunt aimed at social media users
>>By ANDREW WALLENSTEIN
>>
>>Fox is bringing together Twitter and TV in an unusual bid to rally the
>>"Fringe" faithful.
>>
>>The network has decided to extend for the rest of the season an on-air
>>stunt tried during last Friday's episode that sent the series trending
>>on the popular social-media platform.
>
>Gag me with a spoon. Why don't they try a text box that tells us what the
>hell is going on, instead?
hahahahah. Ok. I admit, that one actually did make me laugh out loud.
Thanks.
wrote:
>On Thu, 29 Mar 2012 20:31:25 -0400, David <diml...@yahoo.com> wrote:
>
>>http://www.variety.com/article/VR1118052070?refCatId=14
>>
>>Fox fuels Twitter trail to 'Fringe'
>>Net to continue on-air stunt aimed at social media users
>>By ANDREW WALLENSTEIN
>>
>>Fox is bringing together Twitter and TV in an unusual bid to rally the
>>"Fringe" faithful.
>>
>>The network has decided to extend for the rest of the season an on-air
>>stunt tried during last Friday's episode that sent the series trending
>>on the popular social-media platform.
>
>Gag me with a spoon. Why don't they try a text box that tells us what the
>hell is going on, instead?
Thanks.
David Barnett
Mar 30, 2012, 3:33:06 PM3/30/12
to
In article <jl30hf$pb8$1...@dont-email.me>,
calg...@tcfreenet.invalid says...
You are so right.
Unfortunately!
--
David Barnett
calg...@tcfreenet.invalid says...
Unfortunately!
--
David Barnett
David Johnston
Mar 30, 2012, 3:58:49 PM3/30/12
to
On 3/30/2012 10:49 AM, Mason Barge wrote:
> On Thu, 29 Mar 2012 20:31:25 -0400, David<diml...@yahoo.com> wrote:
>
>> http://www.variety.com/article/VR1118052070?refCatId=14
>>
>> Fox fuels Twitter trail to 'Fringe'
>> Net to continue on-air stunt aimed at social media users
>> By ANDREW WALLENSTEIN
>>
>> Fox is bringing together Twitter and TV in an unusual bid to rally the
>> "Fringe" faithful.
>>
>> The network has decided to extend for the rest of the season an on-air
>> stunt tried during last Friday's episode that sent the series trending
>> on the popular social-media platform.
>
> Gag me with a spoon. Why don't they try a text box that tells us what the
> hell is going on, instead?
>
We were told what was going on.
> On Thu, 29 Mar 2012 20:31:25 -0400, David<diml...@yahoo.com> wrote:
>
>> http://www.variety.com/article/VR1118052070?refCatId=14
>>
>> Fox fuels Twitter trail to 'Fringe'
>> Net to continue on-air stunt aimed at social media users
>> By ANDREW WALLENSTEIN
>>
>> Fox is bringing together Twitter and TV in an unusual bid to rally the
>> "Fringe" faithful.
>>
>> The network has decided to extend for the rest of the season an on-air
>> stunt tried during last Friday's episode that sent the series trending
>> on the popular social-media platform.
>
> Gag me with a spoon. Why don't they try a text box that tells us what the
> hell is going on, instead?
>
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