MINK OF SRK FACES NEAR EMPTY HALLS, SAYS BUSINESS STANDARD
and/or www.mantra.com/jai
Wednesday, February 17, 2010 6:12 PM
MINK of SRK faces near empty halls says Business Standard
Highlights
1. Theatre occupany dipped to 30-35% weekdays as against 90-100% on
weekend.
2. Occupancy falling in non-metros and smaller cities.
3. MINK grossed Rs 90 crs globally but note only 47 crs from India.
SRK was always more popular with NRI's.
4. SRK is a marketer par excellence. If he had not created this
controversy would Indians & NRI's gone to watch the movie! May be it
might have met the fate of another Karan Johar produced film Kurban
which bombed at the box office.
5. Politicians and Media might want to learn how to see thru gimmicks
by Bollywood to get FREE Publicity for their movies.
http://www.business-standard.com/india/news/mnik-faces-near-empty-halls/386071/
MNIK faces near-empty halls
Aminah Sheikh
Mumbai February 18, 2010, 0:58 IST
Theatre occupancy for My Name is Khan dipped to 30 to 35 per cent in
weekdays after 90 to 100 per cent occupancy over its release weekend.
The movie had attracted considerable pre-release publicity owing to a
decision by the Shiv Sena not to allow its screening in Mumbai and
Maharashtra as a fallout of comments Shah Rukh made about hiring
Pakistani players for his Kolkata Knightriders cricket team.
"The movie did very well on the weekend due to the curiosity factor,
with virtually packed houses, but weekday collections fell to around
35 per cent," said a senior executive of BIG Cinemas which has
exhibition halls across the country.
"It is still holding on in the metros but is falling in the non-
metros and smaller cities because of the serious nature of the movie
and the subject. We hope it will pick up again this weekend," he
added.
The movie deals with the struggles of a Muslim boy, who suffers from
autism, in the US post 9/11. Confirming the drop in hall occupancy,
Vishal Kapur COO of Fun Cinemas, said, "The movie is suited for a
multiplex audience rather than single screens and that is where it
has lost out."
Weekday occupancies for My Name is Khan are much lower than it was
for 3 Idiots, he added.
Fox Star Studios, which holds the worldwide distribution rights, said
the movie has grossed Rs 90 crore globally in the first three days,
the same as Aamir Khan's blockbuster
3 Idiots which also grossed Rs 90 crore in the first three days
(excluding Rs 9 crore earned from paid previews).
A closer look at the earnings break-up, however, shows that My Name
is Khan grossed Rs 47 crore from Indian box-office in its opening
weekend, almost half 3 Idiots' first weekend earning of Rs 70 crore.
The Shah Rukh Khan-starrer has done better overseas, grossing Rs 43
crore compared to Rs 20 crore for 3 Idiots in opening weekend
earnings.
"The movie has performed well overseas but is certainly not the
highest Bollywood grosser so far," said film trade analyst Komal
Nahata, adding that weekday occupancies have fallen almost 60 per
cent.
http://www.business-standard.com/india/news/mnik-faces-near-empty-halls/386071/
End of forwarded article from
Jai Maharaj, Jyotishi
Om Shanti
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naure...@aol.com
Jai Maharaj) wrote:
> Forwarded article from S. N.
Sicko jai, on the payroll of shiv sena. Fox movies have decided to sue
the corrupt media of India who are spreading false news. It was
learned that shiv sena has bribed many to write against MNIK. When
India sells urine toothpaste, does it matters which country is buying
more. Read below:
"MNIK has raised the bar for Indian cinema. Abroad, my colleagues in
LA are surprised by the kind of numbers we're getting in the US. Khan
has performed 2 1/2 times better overseas than any other Indian film.
It's a great moment for Bollywood. Nobody knew what the upper limit
for profits was for Bollywood internationally. People leave the
theatre with a message in their heart. We all went through some
difficult times initially. But that's all behind us now."
"Gauging the stupendous run of Shahrukh Khan’s latest film My Name Is
Khan worldwide, the film’s distributor Fox STAR Studios India has
plans to dub the film in German and Turkish to reach wider audience. "