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I, Robot = Product placement gone amuk

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TreeLeaf

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Jul 18, 2004, 11:32:06 PM7/18/04
to
I, Robot was an entertaining film. I really liked the milky
translucent look of the robots. The future Chicago was pretty cool.
Will Smith is a funny guy. That said....HOLY MOLY!!!!!!!!! I have
never seen such shameless product placement. Spoilers below. Those of
you who haven't seen the film turn away:
S
P
O
I
L
E
R
S

Converse all stars - those old timey athletic shoes that go halfway up
your ankle. The film begins with Will opening a new box and putting
them on, accompanied by close ups of the shoes. Later Grandma comments
on the shoes. Later, the boss comments on the shes. Later on, shoes
get covered in oil, close up of shoes while Will promises to get back
at those who messed up his ugly converses. SHeesh! Why not have the
robots stomp around in converses.

Fed Express - Robot Fed Express worker delivers package. Logo
prominently displayed.

Audi car - I think that was the audi logo (4 interlocking rings).
Close up of the Audi logo as Will drives like a maniac. Logo was also
an back on headrest just in case we missed the big *ss logo on the
front.

I know many films use product placement but this film seemed
particularly egregious with this technic.

Derek Janssen

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Jul 19, 2004, 2:46:51 AM7/19/04
to
TreeLeaf wrote:

> That said....HOLY MOLY!!!!!!!!! I have
> never seen such shameless product placement.

> S
> P
> O
> I
> L
> E
> R
> S
>

> Audi car - I think that was the audi logo (4 interlocking rings).
> Close up of the Audi logo as Will drives like a maniac. Logo was also
> an back on headrest just in case we missed the big *ss logo on the
> front.

And Audi logo on the kissup "future corporate" ads the company rammed
down our throat a month before the movie came out...

Derek Janssen (sheesh, what is this, an Adam Sandler comedy?)
dja...@rcn.com

trotsky

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Jul 19, 2004, 8:17:18 AM7/19/04
to
in article c288988e.04071...@posting.google.com, TreeLeaf at
tree...@yahoo.com wrote on 7/18/04 10:32 PM:

> I, Robot was an entertaining film. I really liked the milky
> translucent look of the robots. The future Chicago was pretty cool.
> Will Smith is a funny guy. That said....HOLY MOLY!!!!!!!!! I have
> never seen such shameless product placement. Spoilers below. Those of
> you who haven't seen the film turn away:
> S
> P
> O
> I
> L
> E
> R
> S
>
> Converse all stars - those old timey athletic shoes that go halfway up
> your ankle. The film begins with Will opening a new box and putting
> them on, accompanied by close ups of the shoes. Later Grandma comments
> on the shoes. Later, the boss comments on the shes. Later on, shoes
> get covered in oil, close up of shoes while Will promises to get back
> at those who messed up his ugly converses. SHeesh! Why not have the
> robots stomp around in converses.
>
> Fed Express - Robot Fed Express worker delivers package. Logo
> prominently displayed.
>
> Audi car - I think that was the audi logo (4 interlocking rings).

You think? That's "product placement run amok" to you? (I corrected your
phrase the correct cliche and spelling.)

Michael Johnson

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Jul 19, 2004, 5:38:47 PM7/19/04
to

Past all of that, I really dug this film. I'm sure the Asimov people,
who for every change to the holy writ they go writhing in the corner
for an hour, probably didn't enjoy it.. but taken for what it was.. it
was pretty damn good. In comparison to major science fiction based
releases of the past few years, it was far ahead of the pack. One of
the things they absolutely nailed, was the look and feel of Sonny. The
economy of movement and speed was just awesome and in a lot of ways it
imparted the uniqueness on the character. I also liked the fact that
they kept the revolution expressly in the hands of the robots, and
governed by an AI who ends up interpreting the implementation of the 3
laws to their extreme limits.

-MJ

Ulysses

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Jul 19, 2004, 8:23:25 PM7/19/04
to

"TreeLeaf" <tree...@yahoo.com> wrote in message
news:c288988e.04071...@posting.google.com...

> I, Robot was an entertaining film. I really liked the milky
> translucent look of the robots. The future Chicago was pretty cool.
> Will Smith is a funny guy. That said....HOLY MOLY!!!!!!!!! I have
> never seen such shameless product placement. Spoilers below. Those of
> you who haven't seen the film turn away:
> S
> P
> O
> I
> L
> E
> R
> S
>
> Converse all stars - those old timey athletic shoes that go halfway up
> your ankle. The film begins with Will opening a new box and putting
> them on, accompanied by close ups of the shoes. Later Grandma comments
> on the shoes. Later, the boss comments on the shes. Later on, shoes
> get covered in oil, close up of shoes while Will promises to get back
> at those who messed up his ugly converses. SHeesh! Why not have the
> robots stomp around in converses.
>
> Fed Express - Robot Fed Express worker delivers package. Logo
> prominently displayed.

I liked the Fed Express robot. The Converse and Audi though, were quite
lame.


TreeLeaf

unread,
Jul 20, 2004, 1:05:57 AM7/20/04
to
trotsky <gms...@email.com> wrote in message news:<BD2126BA.4E53%gms...@email.com>...

> You think? That's "product placement run amok" to you? (I corrected your
> phrase the correct cliche and spelling.)

*sshole jerk

TreeLeaf

unread,
Jul 20, 2004, 1:06:12 AM7/20/04
to
trotsky <gms...@email.com> wrote in message news:<BD2126BA.4E53%gms...@email.com>...
> You think? That's "product placement run amok" to you? (I corrected your
> phrase the correct cliche and spelling.)

*sshole jerk

TreeLeaf

unread,
Jul 20, 2004, 1:06:14 AM7/20/04
to
trotsky <gms...@email.com> wrote in message news:<BD2126BA.4E53%gms...@email.com>...
> You think? That's "product placement run amok" to you? (I corrected your
> phrase the correct cliche and spelling.)

*sshole jerk

TreeLeaf

unread,
Jul 20, 2004, 1:33:47 AM7/20/04
to
Michael Johnson <mya...@san.rr.com> wrote in message news:<01fof053tams8od27...@4ax.com>...

Agreed. The robots were awesome.

Ken from Chicago

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Jul 20, 2004, 7:03:42 AM7/20/04
to

"TreeLeaf" <tree...@yahoo.com> wrote in message
news:c288988e.04071...@posting.google.com...

Actually, Audi has had commercials touting their car being in the movie. In
fact they did the same thing about the car Tom Cruise drove in MINORITY
REPORT.

-- Ken from Chicago (who agreed the Converse shoes was the most hackneed)


E Brown

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Jul 20, 2004, 2:07:43 PM7/20/04
to
On Tue, 20 Jul 2004 06:03:42 -0500, "Ken from Chicago"
<kwicker_era...@ameritech.net> wrote:

>
>Actually, Audi has had commercials touting their car being in the movie. In
>fact they did the same thing about the car Tom Cruise drove in MINORITY
>REPORT.
>
>-- Ken from Chicago (who agreed the Converse shoes was the most hackneed)
>

You know, I wouldn't have minded a character buying vintage Chuck
Taylors, the canvas ones - lots of people do that *now* and it would
make the character eccentric, like how movie cops always drive old
Mustangs and Camaros in pristine condition. Nope, it was having the
Spooner specifically state these were 2004 edition shoes that irked
me. Why not have him say "Hey, grandma, you see my vintage sneakers?
They're 2004 edition Chuck Taylors, hard to find now, but back then
they were readily available at your local Footlocker and other fine
merchants for only $35 a pair, sales tax not included!"
Emanuel
--
1983 Porsche 911
1983 Porsche 928
1983 Porsche 944

Jordan Lund

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Jul 20, 2004, 2:31:57 PM7/20/04
to
Michael Johnson <mya...@san.rr.com> wrote in message news:<01fof053tams8od27...@4ax.com>...

> Past all of that, I really dug this film. I'm sure the Asimov people,


> who for every change to the holy writ they go writhing in the corner
> for an hour, probably didn't enjoy it.

"Every change" implies that there were a limited number of changes,
when in fact there are a limited number of similarities. In the Asimov
story there's a dead scientist and the robot he created is accused of
the crime. That's pretty much it. The rest of the movie is completely
different.

- Jordan

Jordan Lund

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Jul 20, 2004, 2:32:44 PM7/20/04
to
"Ken from Chicago" <kwicker_era...@ameritech.net> wrote in message news:<evudnVCYJuK...@comcast.com>...

> Actually, Audi has had commercials touting their car being in the movie. In
> fact they did the same thing about the car Tom Cruise drove in MINORITY
> REPORT.

Close. Lexus had the car in Minority Report.

- Jordan

Pariah

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Jul 20, 2004, 10:11:00 PM7/20/04
to

Because you're a fat fucking loser with nothing else to do?

Why don't you tell us how great you think "I Robot" was. We could use
a good laugh at your expense.

~consul

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Jul 22, 2004, 4:08:13 PM7/22/04
to
TreeLeaf wrote:
> I, Robot was an entertaining film. I really liked the milky
> translucent look of the robots. The future Chicago was pretty cool.
> Will Smith is a funny guy. That said....HOLY MOLY!!!!!!!!! I have
> never seen such shameless product placement. Spoilers below. Those of
> you who haven't seen the film turn away:
> S
> P
> O
> I
> L
> E
> R
> S
>
> Converse all stars - those old timey athletic shoes that go halfway up
> your ankle. The film begins with Will opening a new box and putting
> them on, accompanied by close ups of the shoes. Later Grandma comments
> on the shoes. Later, the boss comments on the shes. Later on, shoes
> get covered in oil, close up of shoes while Will promises to get back
> at those who messed up his ugly converses. SHeesh! Why not have the
> robots stomp around in converses.

He called them 'Vintage' :) I grew up in the 70's, and even back then, I thought they had
a 'retro' look to them :)

Fiji Water, I believe. Unless I'm mixxing it with Dodgeball, which I saw also last night.
--
"... respect, all good works are not done by only good folk ..."
-till next time, Jameson Stalanthas Yu -x- <<poetry.dolphins-cove.com>>
con...@INVALIDdolphins-cove.com ((remove the INVALID to email))

~consul

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Jul 22, 2004, 4:09:54 PM7/22/04
to
I want to know how they got the permission to use the name US Robotics, as they are a
regular tech oriented company right now. Seems weird, even though it is rather generic.

Lewis Mammel

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Jul 22, 2004, 8:07:34 PM7/22/04
to

~consul wrote:

>
> He called them 'Vintage' :) I grew up in the 70's, and even back then, I thought they had
> a 'retro' look to them :)

Didn't he say "Vintage 2004" ? I thought so, as I remember thinking
this was anachronistic, except I suppose you can still get them
( now, in 2004, that is. )

Lew Mammel, Jr.

~consul

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Jul 23, 2004, 4:06:43 PM7/23/04
to

I got a pair last year from "Red Zone". It's a somewhat retro trendy goth store, in a mall. ;)

John F. Eldredge

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Jul 23, 2004, 11:08:58 PM7/23/04
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On Thu, 22 Jul 2004 13:09:54 -0700, ~consul
<con...@INVALIDdolphins-cove.com> wrote:

>I want to know how they got the permission to use the name US
>Robotics, as they are a regular tech oriented company right now.
>Seems weird, even though it is rather generic.

The real-world "US Robotics Corporation" was named after the
fictional one in Asimov's stories. The corporate founders were
science fiction fans.

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--
John F. Eldredge -- jo...@jfeldredge.com
PGP key available from http://pgp.mit.edu
"Reserve your right to think, for even to think wrongly is better
than not to think at all." -- Hypatia of Alexandria

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