when i first saw the newspaper ads for The Iceman (2013)
http://www.redcarpetcrash.com/wp-content/uploads/2013/04/The-Iceman-UK-Quad-Poster.jpg
the actors names (Al Pacino and Robert De Niro ) were bigger than the actors who were actually in the movie.
I wonder how many people got 'suckered' into seeing the movie thinking Al Pacino and Robert De Niro are in it?
Maybe a few million or more?
That's a good way to sell a movie...
put Big stars names on the newspaper ads and movie poster ads
who are not in it. (cheaper than hiring them...it's free!)
So, naturally people ask, "Do you want to see the The Iceman (2013), honey?"
"Who's in it"? (is the first question everybody ask)
"Al Pacino and Robert De Niro!!!!"
The Starmaker
Then of course, the wife leaves the theater
and tells her husband,
"You fuckin told me Al Pacino and Robert De Niro were in it!!!"