Robert Leone
There is a HUGE disconnect between rando, young people, women, and people of
color - we ain't got 'em.
My suggestion - perhaps we are overly busy passing out medals to ourselves
and should be looking to pass them out to others?
Also, look what's happenning with the 'grand fondos' in Califonia - a
Century with a time awarded (!) These rides are new and immediately very
popular. Hmmm.
Regards!
Mike
This was the downside for me when I started. I wanted to ride a long
ride with other people, but the only people riding distance in February are
randonneurs. Thus began my descent into rando-nerd status.
I'm not that big about the BBQ at the end, but I like pacelines and
group riding.
>
> When I think back to when I started riding brevets, it was PBP that was the
> carrot. I was required to ride the events in order to get there.
I think this is the case for most randonneurs. Too bad there are very few
brevets with anywhere near the stature that PBP has. There are at least
6 people that went from my town to PBP in 2007. None of them are currently
riding brevets, but I am pretty sure most of them want to go back to PBP.
Eric Keller
Mike,
Some really good observations and they match what I see here in Ohio. That is why I asked who are the “targeted riders”? Yes, many riders are scared off by the distances, but add to that, scary climbing numbers, and you will have a "Hard sell" to the the normal century or club rider.
We should think of building Randonneuring as a business and the rides as the product. Either we can go after attracting established riders to try a new form of riding or we can try to develop a whole new market with riders that come directly to randonnering. Which one sounds easier?
Many of us see Randonneuring as a lifestyle, we live it every day, but not every cyclist has that genetic flaw. We know and understand the rules and the concept. We accept (to a point) bad roads, bad weather, being lost and minimal support. When put that way, no wonder Randonneuring is a hard sell. As a UMCA race owner and participant, I too am curious why some rides/races sell out and other barely have any entries, even though it’s a better event.
As has been noted, only about 17-1,800 riders of the 5,600+ that have bought a RUSA membership during past 11 years are considered “Active”. To me, that says that the product being product is not being well received and there are few “repeat” customers. There have been a number of rides that, as a customer, I wasn’t happy with and most likely won’t be a repeat customer at. Which is OK, because not every ride is for everyone, but with such a small pool of potential customers (riders) there has to be some honest soul searching if the amount of work that goes into even most basic brevet, is worth it for just a few riders. One should consider if one is developing a route for ones self or to appeal to the wider general ridership.
Should the product be developed to attract and build increased rider participation, or develop the product for the very few? Some may like being a member of an exclusive group, but it doesn’t lend its self to long term sustainability.
Adventure is a state of mind, I can find adventure on my local trail that I’ve ridden 100’s of times. What I, and most riders, don’t want is for the ride organizer to build in adventure. When they do it can easily migrate into a dangerous situation with just a change in the weather that very few experienced cyclists can cope with, not to mention that less experienced riders might find themselves in a life threatening situations. I have a home and family that I want to return at ride’s end and be able to make it to work Monday morning. I want a safe route above all else and I’m not alone. Randonneuring doesn’t pay the bills.
Randonneuring has always been on the fringe here in the US, add to that we have allowed our rides to evolve to such an extreme level that our fellow cyclists shun us. From what I’ve experienced over the last 11 years, I’m afraid our current reputation is well deserved. Will it be possible to reverse course?
I rode a local 300k this past weekend and it was a wonderful route. It would have been a good route for century and club riders looking for something of more of a challenge, for women riders and tandem couples, but they have all been scared away. There was only one other rider there from my first year of Randonneuring 11 years ago. I didn’t hear a single complaint that there was only 7,000 feet of climbing, but heard praise about the great overall route. After my GA1200k failure, this was the perfect ride for me to realize that I’m not over the hill yet and Randonneuring is still within my capabilities.
Randonneuring, just as in other businesses, once a customer is lost, they are gone forever.
LG
Discussing about what lures oneself to randonneuring will be of great
FWIW, I've found that I've been able to expand my Eastern PA series by
offering a year-round R-12 series of monthly 200k events. While they were
originally targeted for my "regular" riders, I've found that these events
have attracted many new participants over the past year -- surprisingly,
even in the winter months with sub 20F weather. On my recent September
200k, I had 5 new participants, out of a total of 23 -- of the 5 new
participants, 4 were riding their very first brevet -- you can read some of
their comments at:
http://www.njrando.com/forum/viewtopic.php?f=11&t=414&p=1378#p1378
One final thought ... while I have been working at growing my Eastern PA
series over the past couple of years, the 25-50 participants I'm getting for
my events is about the maximum I can handle with my current organizational
structure. And at this point, I'm mostly interested in maintaining the
"quality" of my events, rather than increasing the "quantity" of
participants.
Regards,
-Tom Rosenbauer
Eastern PA RBA
----- Original Message -----
From: "Juan Salazar" <jsalaz...@gmail.com>
.....The way I have been able to get a few people interested in
randonneuring is by writing ride reports and posting them on the local
cycling club e-mailing list. On every brevet I take pictures and spend
many hours reliving the moments on the bike and putting it all into
words. .....
This thread would lead someone to think the opposite. Not that RUSA should
get complacent, and there are some good ideas for "marketing" and PR, but
realize that there are other organizations, or people anyway, that are
pretty impressed with how much Rando riding has grown in a short time.
Just trying to keep some perspective here. Now go on and grow the thing even
bigger!
Robert Leone
In New England, we've had some limited luck increasing ridership by
posting flyers in the local shops and posting articles in local racing
and touring club newsletters. It doesn't have any significant cost, but
it does take a lot of time, and it's easy to forget or let go in favor
of other labor-intensive priorities (like arrowing our shorter rides.)
AFAIK, nobody is currently in charge of advertising for our series.
This mostly increases ridership on our 200k -- good years have seen well
over 100 riders -- although we've had 400s in the past with 50 riders or
so as well.
The large ridership is mainly a problem on the 200; we've been able to
mitigate the problem somewhat by sending riders out grouped by intended
completion time, fastest riders first. It's usually only a few minutes
at most between groups and completion time is usually only an issue for
the fastest riders, so there hasn't been any need to account for the
delayed start of the slower groups.
- Bruce
Regards,
-Tom Rosenbauer
Eastern PA RBA
----------- attachment -------------------
.... I got to your website by starting at the Ultra Marathon Cycling
Association website to the Randonneurs USA website, then to your website
via the calender.
As far as my cycling background...
Short story: I bought my first road bike in 1971. It was a semi-custom
Paris Sport, deep metallic red with blacks lugs and airbrushed gold
highlights and gold pin stripes, cottered cranks (of course) and Huret
derailleurs. A great bike! Anyway after a lot of use it was stolen in
1982.
I then got a 1983 Trek 720 touring bike. I used the bike for a number
of years for multi-day and two week tours in the New York state,
Pennsylvania and New Jersey areas, as well as year round daily
commuting. Did my first organized century in 1984.
I started racing mountain bikes and road bikes in 1988, destroying a
number of aluminum frames along the way (an aluminum mountain frame can
only last about one season of hard racing). Also did a number of
century and double century rides as well as a couple of 24-hour mountain
bike races. I stopped racing bicycles at the end of the 1995 season
because I changed jobs that required me to be on the road a fair amount
making it impossible to maintain a decent training schedule.
After I quit racing bicycles I took up inline speed skating, both short
track and road races from marathon distance, 100 km and longer. Some of
the folks on the racing circuit took themselves a little too seriously
making the racing less than fun after awhile. I stopped racing skates
in 2000, and started running marathons and 50 km races. Last year I
stopped running because of chronic back pain.....
Anyway I decided to go back to my roots and start cycling again,
although I no longer want to do any crits and can't race mountain
bikes. So after a 13 year hiatus with only occasional bike rides, I
started cycling seriously again last year and am now trying to regain
some sense of cycling fitness. This past July I took a two week
vacation and did a solo tour around the perimeter of Nova Scotia.
I enjoy personal challenges and like long distances. I've always been
intrigued with BMB and kinda always dreamed about doing it since I
learned about it in the mid '80's, which is what lead me to the
ultradistance cycling stuff when I decided to start riding again.
Future goals? we'll see.
Sorry I got a little carried away. Hope I didn't bore you too much.
Anyway, I'm looking forward to the ride on Saturday. Sounds like the
weather should be good....
----- Original Message -----
From: "Keith Gates" <commut...@gmail.com>
>
> ... We don't need to change the way we already refer to things, just help
> the search engines make the connection. After prospective riders find
> us, then let them become educated on what this "longer distance stuff"
> is called. ....
Yes, I can attest to that. Once I read this e-mail I had to dig out my
reply to Tom. An extra data point, maybe not so representative:
Tom Rosenbauer wrote:
> Juan,
>
> When I started this new R-12 series, I expected mainly local participants
> already familiar with the area and looking to just ride year-round.
> You are
> certainly most wecome to join us on 11/15 -- but please keep in mind that
> this is a limited support event - you get a cuesheet and brevet card
> and off
> you go.
>
> I'm curious as to how you heard about this event. I'd also be
> interested in
> anything you care to share about your cycling background and goals for
> the
> coming year.
>
>
Hi Tom,
I heard about the event from Jamie Gartenberg, who will be participating
in the Endless Mountains 1200K next year. He told me about randonneuring
and then I started to look for information on my own. I am not an
experienced cyclist, having taken up the sport just recently (August).
Formerly I was an avid soccer player, but an ACL injury in May 2007 has
kept me away from it since. I underwent surgery and I decided to try out
cycling, as it is less demanding on my knees. I really enjoy cycling and
my endurance has improved significantly over the past couple of months.
I have so far completed 3 century rides, two of which were in the last 8
days. I regularly ride 4 to 5 times a week, from 20 to 30 miles on
weekdays and 50+ on either Saturday or Sunday. With respect to future
goals, I'd like to improve on all aspects of my cycling, such as
technique, endurance, climbing strength, etc. Next year I hope to
participate in more long distance events, hopefully finishing the year
with a 600K event. It will all depend on how I progress. Above all I
just enjoy being out there on a bike, trying to work hard and having fun
at the same time.
Regards,
Juan
We have a few 20 somethings in our area doing brevets, but mostly it's grey
hair poking out from under those helmets. I've been doing a bit of
hill-climb racing this year - polar opposite of brevets - short and intense.
Like brevets, we see a few of the same faces at all the events year after
year, and a few new ones. We also see a relatively small number of
participants under 40. The 40-49 age group is THE most competitive,
dontchaknow!
There are lots of reasons. Expense and children being a big reason 20 and 30
somethings don't take part. The time commitment to do a long brevet, or
drive to a distant mountain climb can be tough on a young parent. The
expense, entry fees and equipment, motels and food, can be tough as well.
And let's not even start talking about fancy wheels, lights, bags and custom
bikes!
But all that said, I will add my own 2 cents about how to get new riders.
The 2 cents I have left over that is :-)
I started doing these events because I met some really nice people who liked
to ride socially, who talked up this big ride in France and who nurtured new
riders along the way.
So when you show up for your next 200km, look around for new faces. Go over
and speak to them, welcome them, and gasp... ride with them. Stop worrying
about PRs.
Rather than trying for a PR, consider something like trying to keep a small
group together for the whole ride, stopping for food along the way and
mechanicals as necessary. Use those mechanicals as teaching opportunities.
If someone has a flat tire, gather the group together and asked who doesn't
know what to do. Teach them.
One of the biggest factors for why some folks are scared by our events is
night riding alone, especially for us chicks. There I said it. I don't want
to ride alone at night. As a female in this day and age, I just feel a bit
more vulnerable. If a ride has night riding, I won't go unless I know I'll
have someone to ride with.
If I go out and do a 200km, and the ride blows apart 1 mile from the start,
and I ride the whole thing alone, I am not likely to show up for a ride that
would include nighttime riding. If, OTOH, I rode a 200km with a small group
who was willing to stop for mechanicals, bio-breaks and food, I'd probably
show up for the 300km. If I found myself in the same or similar company,
then I might be more likely to show for a 400km that had some nighttime
riding, hoping that the trend would continue.
When I did my first event back in 1986, we had a small group within our bike
club that had an interest in PBP. One of our members had ridden in 79 and 83
and told great stories. We had slightly different paces, and tended to form
two groups, a fast and a medium pace, but each of our groups stuck together
pretty well and looked after each other. I feel very lucky to have started
with these folks.
Over the years I have ridden with lots of different folks and sometimes have
ridden a segment alone, but I always make an effort to find company and my
personal best rides were with always groups and it's what draws me back.
It's one of the reasons I love the format of the Fleche.
So I'd offer this suggestion for those who want to grow the sport - be
friendly!
pamela blalock pgb at blayleys.com
care-free in watertown, ma http://www.blayleys.com
Robert Leone