Naming Your Business - Ruby on Rails meets the business world

Message from discussion Naming Your Business

Robby Russell

More options Jun 7 2007, 12:31 pm

From: Robby Russell <ro...@planetargon.com>

Date: Thu, 7 Jun 2007 09:31:40 -0700

Local: Thurs, Jun 7 2007 12:31 pm

Subject: Re: Naming Your Business

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On Jun 7, 2007, at 7:59 AM, Jared Haworth wrote:

> This seems like it may be a frivolous topic for discussion, but it
> has been weighing on my mind lately:

> For those of you who are working as 'independent developers,' have
> you found that it makes more sense to simply do business under your
> own name, for example "Jared Haworth L.L.C.," or to come up with a
> clever business name instead, such as "Code Fusion Studios"?
> (Apologies if someone is actually using that as their name, I just
> grabbed some buzz words and mashed them together.)

I registered the name PLANET ARGON with the State of Oregon in 2002
when I was starting to do some freelance stuff in the evenings. I
skipped the whole process of selling myself with my name and went
straight into using a name for a company.

As far as picking a name... that's a very personal decision. This is
our chance to be creative, clever, and hope it stands out amongst a
crowd of names. My company was named after a fictional place in a Tom
Robbins book... and it's now become part of the culture of PLANET
ARGON. New employees are handed a copy of the book and encouraged to
read the book.

At RailsConf, I learned that TextDrive was a play on "sex drive"...
so we all have our own formulas for this stuff. ;-)

If you think naming a company is hard... try naming a band. I can
come up with new company names much easier than I can come up with my
next music project name.

Good luck... and remember... have fun!

-Robby

--
Robby Russell
Founder and Executive Director

PLANET ARGON, LLC
Ruby on Rails Development, Consulting & Hosting

www.planetargon.com
www.robbyonrails.com

+1 503 445 2457
+1 877 55 ARGON [toll free]
+1 815 642 4068 [fax]

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