Naming Your Business - Ruby on Rails meets the business world

Message from discussion Naming Your Business

Diego Lapiduz

More options Jun 7 2007, 12:23 pm

From: Diego Lapiduz <dlapi...@gmail.com>

Date: Thu, 7 Jun 2007 13:23:19 -0300

Local: Thurs, Jun 7 2007 12:23 pm

Subject: Re: Naming Your Business

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I've been in crisis with our name Sinai IT for a long time. We
thought of changing it to "Holy Rails" but its a little child-ish.

Also, I don't know why, but clients tend to be more appealed when
they hire "Diego Lapiduz" instead of "Sinai IT".

Would love to hear your thoughts about this.

_____________________
Diego Lapiduz
Sinai IT
d...@sinai.com.ar

On Jun 7, 2007, at 1:17 PM, Robert Fischer wrote:

Of course, branding-as-name has worked out just fine for Robert Half...

Robert Fischer
IT Firefighter
Smokejumper Consulting

Paul Pagel wrote:
> We choose 8th Light because it was as generic and simple as we could
> think of. All the longer candidates would have put me one step closer
> to carpal tunnel syndrome. Also, you don't know if you are going to
> grow (or move), so it is better to have a generic brand. Otherwise
> your brand is your name, even if others are working with you.

> We had a list of 50 possible names, and not one was "cool" though, so
> good luck.

> Paul W Pagel
> www.8thLight.com <http://www.8thLight.com>
> blog.8thLight.com <http://blog.8thLight.com>

> On 6/7/07, *Jared Haworth* <jared.hawo...@gmail.com
> <mailto:jared.hawo...@gmail.com>> wrote:

> This seems like it may be a frivolous topic for discussion, but it
> has been weighing on my mind lately:

> For those of you who are working as 'independent developers,' have
> you found that it makes more sense to simply do business under
> your
> own name, for example "Jared Haworth L.L.C.," or to come up with a
> clever business name instead, such as "Code Fusion Studios"?
> (Apologies if someone is actually using that as their name, I just
> grabbed some buzz words and mashed them together.)

> Your thoughts?

> - Jared

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