Naming Your Business - Ruby on Rails meets the business world

Message from discussion Naming Your Business

Robert Fischer

More options Jun 7 2007, 11:05 am

From: Robert Fischer <robert.fisc...@SmokejumperIT.com>

Date: Thu, 07 Jun 2007 10:05:51 -0500

Local: Thurs, Jun 7 2007 11:05 am

Subject: Re: Naming Your Business

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I started out as Fischer Venture Management Corporation, which worked
just fine as long as I was just another independent consultant code
monkey. When I started trying to brand myself and find gigs beyond
writing code, I created the Smokejumper Consulting assumed name. That
name quickly communicates my niche, and it's certainly more memerable
than my old company name (which you've already forgotten).

Robert Fischer
IT Firefighter
Smokejumper Consulting

Jared Haworth wrote:
> This seems like it may be a frivolous topic for discussion, but it has
> been weighing on my mind lately:

> For those of you who are working as 'independent developers,' have you
> found that it makes more sense to simply do business under your own
> name, for example "Jared Haworth L.L.C.," or to come up with a clever
> business name instead, such as "Code Fusion Studios"? (Apologies if
> someone is actually using that as their name, I just grabbed some buzz
> words and mashed them together.)

> Your thoughts?

> - Jared

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