Naming Your Business - Ruby on Rails meets the business world

Message from discussion Naming Your Business

Paul Pagel

More options Jun 7 2007, 12:14 pm

From: "Paul Pagel" <paulwpa...@gmail.com>

Date: Thu, 7 Jun 2007 11:14:18 -0500

Local: Thurs, Jun 7 2007 12:14 pm

Subject: Re: Naming Your Business

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We choose 8th Light because it was as generic and simple as we could think
of. All the longer candidates would have put me one step closer to carpal
tunnel syndrome. Also, you don't know if you are going to grow (or move),
so it is better to have a generic brand. Otherwise your brand is your name,
even if others are working with you.

We had a list of 50 possible names, and not one was "cool" though, so good
luck.

Paul W Pagel
www.8thLight.com
blog.8thLight.com

On 6/7/07, Jared Haworth <jared.hawo...@gmail.com> wrote:

> This seems like it may be a frivolous topic for discussion, but it
> has been weighing on my mind lately:

> For those of you who are working as 'independent developers,' have
> you found that it makes more sense to simply do business under your
> own name, for example "Jared Haworth L.L.C.," or to come up with a
> clever business name instead, such as "Code Fusion Studios"?
> (Apologies if someone is actually using that as their name, I just
> grabbed some buzz words and mashed them together.)

> Your thoughts?

> - Jared

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