This seems like it may be a frivolous topic for discussion, but it  
has been weighing on my mind lately:

For those of you who are working as 'independent developers,' have  
you found that it makes more sense to simply do business under your  
own name, for example "Jared Haworth L.L.C.," or to come up with a  
clever business name instead, such as "Code Fusion Studios"?  
(Apologies if someone is actually using that as their name, I just  
grabbed some buzz words and mashed them together.)

Your thoughts?

- Jared

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