Selling Lots of Infoproducts? Five Models For Organizing Your Roster of Information Products
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Marcia Yudkin
Apr 23, 2013, 4:00:05 PM4/23/13
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Marcia Yudkin
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Article Title: Selling Lots of Infoproducts? Five Models For Organizing Your Roster of Information Products
Author: Marcia Yudkin
Word Count: 587
Article URL: http://www.isnare.com/?aid=1360817&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1360817
Easy Publish Tool: http://www.isnare.com/html.php?aid=1360817
*********************** ARTICLE START ***********************
Most of the information entrepreneurs I�ve coached have either created no information products yet or just one, two or three of them. At that stage, they�re easily receptive to planning the creation of products in an organized fashion, such as a free giveaway item that leads to the purchase of a low-priced item, which encourages a medium-sized purchase, which in turn naturally leads to a higher-end involvement like a seminar, retreat or coaching program. That�s a classic marketing funnel, and it�s a profitable model for many information entrepreneurs.
When someone has created at least four paid products, however, without a mental model of how they fit together, it may be challenging for the product creator to put the products into a marketing system that they can build on and add to. So here are five models that make this process easier.
1. Linear. In this model, you set out your products in a sequence, with Product A being a prerequisite for buying Product B, which in turn is a prerequisite for Product C and so on. Your sequence might be either strict (no one can register for or purchase a product out of sequence) or loose (the sequence is suggested, but not enforced). This model works especially well where you have educational content that becomes increasingly advanced or where each product offering assumes the knowledge or topics in the preceding one or ones.
2. Hub and spokes. Here you envision one offering as a center or starting point, with many possibilities after that. In this arrangement, once prospects become customers or members, they can buy in any sequence. The hub might consist of a free report, a book that provides how-to instruction on the theme of the business, a DVD that explains the core philosophy of a certain approach or a newsletter that serves as the primary source of every other product offer.
3. Tracks. With this model, an expert conceives of his or her products in distinct groupings, according to either topic or level. For example, a financial management expert might have one track on getting out of debt, another on saving for college, another on providing for disabled children and yet another on planning for retirement. Or there might be tracks for amateurs and professionals, or for beginners, intermediates and advanced members. This differs from the linear model because within each track, products don�t necessarily have a sequence.
4. Triangle. Here different topics have an important relationship to one another, such that customers logically will want help with each of the three points of the triangle, though they can tackle them in any order. If there are more than three crucial points, then the model would consist of a square, a pentagon or a hexagon, and so on, instead of a triangle. This model particularly fits a situation where customers are looking to fulfill requirements for continuing education in their profession or to qualify for some kind of certificate or achievement.
5. Portfolio. Perhaps, however, the products actually have little or no relationship to one another. Don�t feel you have to force a relationship. In the same way that a brokerage account can hold a variety of stocks and bonds whose performance you keep watch over, you can have a portfolio of products that you present and promote separately. You�ll find it helpful to come to the realization that these products shouldn�t be aggregated into one site or one catalog!
About The Author: Author of 16 books, Marcia Yudkin has developed and sold more than a dozen multimedia home-study courses on publicity, writing, web site structure and personal branding. Download her free recording of answers to common questions about information marketing at http://www.yudkin.com/infomarketing.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1360817
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1360817
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1360817
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Selling Lots of Infoproducts? Five Models For Organizing Your Roster of Information Products
Author: Marcia Yudkin
Word Count: 587
Article URL: http://www.isnare.com/?aid=1360817&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1360817
Easy Publish Tool: http://www.isnare.com/html.php?aid=1360817
*********************** ARTICLE START ***********************
Most of the information entrepreneurs I�ve coached have either created no information products yet or just one, two or three of them. At that stage, they�re easily receptive to planning the creation of products in an organized fashion, such as a free giveaway item that leads to the purchase of a low-priced item, which encourages a medium-sized purchase, which in turn naturally leads to a higher-end involvement like a seminar, retreat or coaching program. That�s a classic marketing funnel, and it�s a profitable model for many information entrepreneurs.
When someone has created at least four paid products, however, without a mental model of how they fit together, it may be challenging for the product creator to put the products into a marketing system that they can build on and add to. So here are five models that make this process easier.
1. Linear. In this model, you set out your products in a sequence, with Product A being a prerequisite for buying Product B, which in turn is a prerequisite for Product C and so on. Your sequence might be either strict (no one can register for or purchase a product out of sequence) or loose (the sequence is suggested, but not enforced). This model works especially well where you have educational content that becomes increasingly advanced or where each product offering assumes the knowledge or topics in the preceding one or ones.
2. Hub and spokes. Here you envision one offering as a center or starting point, with many possibilities after that. In this arrangement, once prospects become customers or members, they can buy in any sequence. The hub might consist of a free report, a book that provides how-to instruction on the theme of the business, a DVD that explains the core philosophy of a certain approach or a newsletter that serves as the primary source of every other product offer.
3. Tracks. With this model, an expert conceives of his or her products in distinct groupings, according to either topic or level. For example, a financial management expert might have one track on getting out of debt, another on saving for college, another on providing for disabled children and yet another on planning for retirement. Or there might be tracks for amateurs and professionals, or for beginners, intermediates and advanced members. This differs from the linear model because within each track, products don�t necessarily have a sequence.
4. Triangle. Here different topics have an important relationship to one another, such that customers logically will want help with each of the three points of the triangle, though they can tackle them in any order. If there are more than three crucial points, then the model would consist of a square, a pentagon or a hexagon, and so on, instead of a triangle. This model particularly fits a situation where customers are looking to fulfill requirements for continuing education in their profession or to qualify for some kind of certificate or achievement.
5. Portfolio. Perhaps, however, the products actually have little or no relationship to one another. Don�t feel you have to force a relationship. In the same way that a brokerage account can hold a variety of stocks and bonds whose performance you keep watch over, you can have a portfolio of products that you present and promote separately. You�ll find it helpful to come to the realization that these products shouldn�t be aggregated into one site or one catalog!
About The Author: Author of 16 books, Marcia Yudkin has developed and sold more than a dozen multimedia home-study courses on publicity, writing, web site structure and personal branding. Download her free recording of answers to common questions about information marketing at http://www.yudkin.com/infomarketing.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1360817
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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