The Benefits of Lead Management Software and Marketing Automation Systems
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Peter Nisbet
Apr 16, 2013, 6:50:03 AM4/16/13
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Article Title: The Benefits of Lead Management Software and Marketing Automation Systems
Author: Peter Nisbet
Word Count: 780
Article URL: http://www.isnare.com/?aid=562373&ca=Business+Management
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=562373
Easy Publish Tool: http://www.isnare.com/html.php?aid=562373
*********************** ARTICLE START ***********************
The benefits of lead management software and marketing automation systems are not fully appreciated by many businesses that are making only partial use of their customer relationship management (CRM) software.
Many businesses that use CRM tools such as Salesforce find that, while their CRM system is reasonably effective in managing their interaction between the business and prospective or actual clients, the tools used within the system tend to be fragmented in their use and are not being leveraged sufficiently to enable the development of an automated system.
Each business department tends to implement its own tools for its own needs, rather than focusing on an integrated CRM system that encompasses the entire business. If this sounds familiar to you, and perhaps describes your own business, then tools such as lead management software and sales force automation (SFA) systems can be employed to streamline your entire marketing and sales process and enable your staff to spend their time focusing on their clients and prospects rather than on maintaining the systems.
Too much staff is needed to manage an inefficient marketing funnel that filters too few leads into prospects, and too few of these are converted to clients. It would a lot easier for you to maximum the potential of your leads if you had a more effective method of nurturing your leads with the information, data and personal service that they need to decide to become clients.
A lead management system can score leads according to selected criteria and nurture and manage them during the process of converting them to clients or customers. Once a futuristic concept, you now have a wide choice of lead nurturing tools and lead management software available that can integrate with your existing CRM system.
Very often, sales and marketing fail to work together, yet one is almost worthless without the other. At some point the two must interface within the pipeline, the highest qualified leads being passed over to sales to convert into customers. Marketing automation systems can ensure that the two combine in your business into a powerful marketing and sales machine that can generate, nurture and convert leads much more effectively than relying on manual systems or personalities.
By scoring your leads at each stage in the sales funnel, a tipping point can be recognized as the right time to pass the lead to sales, and an automated system makes it easier for you to refine your lead scoring model to identify that point more accurately.
Response triggers can be set to automate email deliveries or to alert salespeople to make personal contact. Landing pages can easily be generated to collect the additional information that will enable marketers to offer more relevant information to leads, such as White Papers that can be offered at certain stages within the funnel. Marketing and ROI reports can be generated to analyze the effectiveness of the program.
By being provided with the highly relevant information that will offer solutions to their problems, and so guide them through each stage of the buying process, leads will become prospects who will regard their human contacts as trusted advisors. This is an important factor that makes the entire marketing process a lot easier for sales.
Lead management software is an important component of effective marketing automation systems that can integrate seamlessly with your existing CRM software. The result is a package that not only ensures that leads are leveraged to their maximum profitability, but also provides detailed reports on the various aspects of the marketing process and ROI of your business.
If you feel that your marketing and sales units are fragmented, and that there appears to be very little connection between sales, marketing and distribution, then a good CRM system with marketing automation and lead management software will likely resolve this situation for you and maximize the way your leads are being qualified and leveraged through your marketing and sales funnel.
There are CRM system on the market now that combine all of these functions, but if you are already running CRM software, then the software can easily be integrated with this and your new system could be up and running within an hour.
It will enable you to generate more leads, nurture these by providing necessary information or personal contact when needed and identify when they are ready to buy. Marketing automation not only generates demand but will also manage your marketing funnel and provide all the reports you need to ensure the effective implementation and lead management needed by a successful modern business.
About The Author: Further details on lead management software and marketing automation systems is available from http://www.manticoretechnology.com where you will find details of how to get a free test of software that will leverage your leads to your maximum advantage.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=562373
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Peter Nisbet
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=562373
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=562373
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: The Benefits of Lead Management Software and Marketing Automation Systems
Author: Peter Nisbet
Word Count: 780
Article URL: http://www.isnare.com/?aid=562373&ca=Business+Management
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=562373
Easy Publish Tool: http://www.isnare.com/html.php?aid=562373
*********************** ARTICLE START ***********************
The benefits of lead management software and marketing automation systems are not fully appreciated by many businesses that are making only partial use of their customer relationship management (CRM) software.
Many businesses that use CRM tools such as Salesforce find that, while their CRM system is reasonably effective in managing their interaction between the business and prospective or actual clients, the tools used within the system tend to be fragmented in their use and are not being leveraged sufficiently to enable the development of an automated system.
Each business department tends to implement its own tools for its own needs, rather than focusing on an integrated CRM system that encompasses the entire business. If this sounds familiar to you, and perhaps describes your own business, then tools such as lead management software and sales force automation (SFA) systems can be employed to streamline your entire marketing and sales process and enable your staff to spend their time focusing on their clients and prospects rather than on maintaining the systems.
Too much staff is needed to manage an inefficient marketing funnel that filters too few leads into prospects, and too few of these are converted to clients. It would a lot easier for you to maximum the potential of your leads if you had a more effective method of nurturing your leads with the information, data and personal service that they need to decide to become clients.
A lead management system can score leads according to selected criteria and nurture and manage them during the process of converting them to clients or customers. Once a futuristic concept, you now have a wide choice of lead nurturing tools and lead management software available that can integrate with your existing CRM system.
Very often, sales and marketing fail to work together, yet one is almost worthless without the other. At some point the two must interface within the pipeline, the highest qualified leads being passed over to sales to convert into customers. Marketing automation systems can ensure that the two combine in your business into a powerful marketing and sales machine that can generate, nurture and convert leads much more effectively than relying on manual systems or personalities.
By scoring your leads at each stage in the sales funnel, a tipping point can be recognized as the right time to pass the lead to sales, and an automated system makes it easier for you to refine your lead scoring model to identify that point more accurately.
Response triggers can be set to automate email deliveries or to alert salespeople to make personal contact. Landing pages can easily be generated to collect the additional information that will enable marketers to offer more relevant information to leads, such as White Papers that can be offered at certain stages within the funnel. Marketing and ROI reports can be generated to analyze the effectiveness of the program.
By being provided with the highly relevant information that will offer solutions to their problems, and so guide them through each stage of the buying process, leads will become prospects who will regard their human contacts as trusted advisors. This is an important factor that makes the entire marketing process a lot easier for sales.
Lead management software is an important component of effective marketing automation systems that can integrate seamlessly with your existing CRM software. The result is a package that not only ensures that leads are leveraged to their maximum profitability, but also provides detailed reports on the various aspects of the marketing process and ROI of your business.
If you feel that your marketing and sales units are fragmented, and that there appears to be very little connection between sales, marketing and distribution, then a good CRM system with marketing automation and lead management software will likely resolve this situation for you and maximize the way your leads are being qualified and leveraged through your marketing and sales funnel.
There are CRM system on the market now that combine all of these functions, but if you are already running CRM software, then the software can easily be integrated with this and your new system could be up and running within an hour.
It will enable you to generate more leads, nurture these by providing necessary information or personal contact when needed and identify when they are ready to buy. Marketing automation not only generates demand but will also manage your marketing funnel and provide all the reports you need to ensure the effective implementation and lead management needed by a successful modern business.
About The Author: Further details on lead management software and marketing automation systems is available from http://www.manticoretechnology.com where you will find details of how to get a free test of software that will leverage your leads to your maximum advantage.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=562373
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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