Branding in Baby Steps: 7 Easy Ways to Get Started With Personal Branding
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Marcia Yudkin
Apr 23, 2013, 5:46:58 AM4/23/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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Article Title: Branding in Baby Steps: 7 Easy Ways to Get Started With Personal Branding
Author: Marcia Yudkin
Word Count: 625
Article URL: http://www.isnare.com/?aid=839001&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=839001
Easy Publish Tool: http://www.isnare.com/html.php?aid=839001
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Many people think of branding as an all-encompassing phenomenon where every way in which a company interacts with customers is consistent with a certain image and message. That certainly is something we can all aspire to, especially if we wish to avoid getting lost amidst fierce competition.
However, you can also take baby steps in personal branding � thoughtfully cloaking just a couple of things you do with style and meaning � and still create an impact. Use this list of branding touch points to identify fun, significant, inexpensive ways to get started in coming across as someone special.
1. Phone message. Instead of boring old leave-me-a-message voice mail, imbue your messages with energy and some sort of memorable element. For instance, if you are a gardening consultant, you could greet phone callers who miss you with an upbeat �It�s a great day for cultivating a garden! Let me know how I can help you.�
2. Email signature. Unusually, an out-of-office message from one of my newsletter subscribers the other day caught my eye: �I�ll be back on Monday� unless I get enlightened and become one with the Seattle rain.� This prompted me to look more closely at who would have written this whimsical missive and to click to her web site. Many people include a motto or quote in their email signature � if you do this, make sure it�s something unexpected and yet somehow tied into your business.
3. Product title. If you�re not ready to commit yourself to comprehensive branding, you can still jazz up the title of a report, white paper or teleseminar recording you are giving away. Instead of �Guide to Overcoming Procrastination,� for example, call it �The No-More-Ma�ana Handbook.�
4. Business card. Years ago, I did not have a logo or a company color, but when I went networking, I always had the coolest business card in the room. It had black type on a transparent card made of some type of high-tech material. Brainstorm ways to elevate your business card above the ordinary.
5. Tweets. I once performed a Twitter audit for a client, looking through his most recent 20 tweets and asking, �Do these communicate his strengths as a software consultant?� They did not. Consider what you want to be known for, such as irreverence, knowledge or compassion, and ensure that most of your tweets fit with and foster your desired image.
6. Accessibility. Do you prefer to come off as the distant sage who can be reached only by slogging up a mountain or as someone who�s reachable by phone most hours of the day or night? Whichever you choose, make sure your �contact us� page conveys that message consistently, and your actual reachability conforms with the message.
7. Behavior. How you respond � as well as how quickly you respond � to email requests, questions, fan notes, blog critics and so on likewise contributes to how people in your target audience think of you. Imagine the difference, for example, between someone slugging back with everything he�s got at someone disagreeing with him on his blog and someone thanking the commentator graciously for taking the time to post her opinion.
Except for the business card suggestion, the baby-step branding moves outlined above cost nothing. Even so, implementing just a few of them can get you started building a strong, noteworthy, memorable personal brand.
A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. She now mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. Download her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm.
About The Author: A bookworm as a child, Marcia Yudkin later discovered her talent for creative marketing. She now mentors introverts so they discover their uniquely powerful branding and comfortable marketing strategies. Download her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=839001
*********************** ARTICLE END ***********************
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Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=839001
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=839001
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Branding in Baby Steps: 7 Easy Ways to Get Started With Personal Branding
Author: Marcia Yudkin
Word Count: 625
Article URL: http://www.isnare.com/?aid=839001&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=839001
Easy Publish Tool: http://www.isnare.com/html.php?aid=839001
*********************** ARTICLE START ***********************
Many people think of branding as an all-encompassing phenomenon where every way in which a company interacts with customers is consistent with a certain image and message. That certainly is something we can all aspire to, especially if we wish to avoid getting lost amidst fierce competition.
However, you can also take baby steps in personal branding � thoughtfully cloaking just a couple of things you do with style and meaning � and still create an impact. Use this list of branding touch points to identify fun, significant, inexpensive ways to get started in coming across as someone special.
1. Phone message. Instead of boring old leave-me-a-message voice mail, imbue your messages with energy and some sort of memorable element. For instance, if you are a gardening consultant, you could greet phone callers who miss you with an upbeat �It�s a great day for cultivating a garden! Let me know how I can help you.�
2. Email signature. Unusually, an out-of-office message from one of my newsletter subscribers the other day caught my eye: �I�ll be back on Monday� unless I get enlightened and become one with the Seattle rain.� This prompted me to look more closely at who would have written this whimsical missive and to click to her web site. Many people include a motto or quote in their email signature � if you do this, make sure it�s something unexpected and yet somehow tied into your business.
3. Product title. If you�re not ready to commit yourself to comprehensive branding, you can still jazz up the title of a report, white paper or teleseminar recording you are giving away. Instead of �Guide to Overcoming Procrastination,� for example, call it �The No-More-Ma�ana Handbook.�
4. Business card. Years ago, I did not have a logo or a company color, but when I went networking, I always had the coolest business card in the room. It had black type on a transparent card made of some type of high-tech material. Brainstorm ways to elevate your business card above the ordinary.
5. Tweets. I once performed a Twitter audit for a client, looking through his most recent 20 tweets and asking, �Do these communicate his strengths as a software consultant?� They did not. Consider what you want to be known for, such as irreverence, knowledge or compassion, and ensure that most of your tweets fit with and foster your desired image.
6. Accessibility. Do you prefer to come off as the distant sage who can be reached only by slogging up a mountain or as someone who�s reachable by phone most hours of the day or night? Whichever you choose, make sure your �contact us� page conveys that message consistently, and your actual reachability conforms with the message.
7. Behavior. How you respond � as well as how quickly you respond � to email requests, questions, fan notes, blog critics and so on likewise contributes to how people in your target audience think of you. Imagine the difference, for example, between someone slugging back with everything he�s got at someone disagreeing with him on his blog and someone thanking the commentator graciously for taking the time to post her opinion.
Except for the business card suggestion, the baby-step branding moves outlined above cost nothing. Even so, implementing just a few of them can get you started building a strong, noteworthy, memorable personal brand.
A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. She now mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. Download her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm.
About The Author: A bookworm as a child, Marcia Yudkin later discovered her talent for creative marketing. She now mentors introverts so they discover their uniquely powerful branding and comfortable marketing strategies. Download her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=839001
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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