Teleseminar Marketing: 10 Ways to Run Profitable Teleseminars Without Your Own List
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Marcia Yudkin
Apr 23, 2013, 4:10:03 PM4/23/13
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Article Title: Teleseminar Marketing: 10 Ways to Run Profitable Teleseminars Without Your Own List
Author: Marcia Yudkin
Word Count: 812
Article URL: http://www.isnare.com/?aid=1380253&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1380253
Easy Publish Tool: http://www.isnare.com/html.php?aid=1380253
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�I�ve contacted several teleseminar experts,� someone wrote me to ask, �and they all said it would be difficult to run teleseminars if you don�t already have a large list. I don�t have any list yet, not even a small one. Does that mean I have to give up on teleseminars?�
�Not at all� was my answer. Teleseminars can actually help you build a list, whether you are offering them at no charge or collecting an admission fee for attendance. Without a list of your own, you simply have to reach for marketing methods that get your teleseminar announcement in front of likely participants in a tempting and cost-effective way.
Here are 10 such methods for promoting teleseminars without a list.
1)Associations/organizations. Offer your teleseminar to a relevant professional organization, a business group or a hobby club, and you don�t have to worry about signups. They will do the necessary marketing to their members for you. If it�s a free teleseminar, they might do this as a service to their members. If it�s a paid teleseminar, they might expect a percentage of the proceeds.
2)Joint ventures. Likewise, you can interest individuals with a following in announcing your teleseminar to their list in exchange for a commission on resulting sales. Keep in mind that those with large lists and wide reputations are often besieged with these kinds of requests. Someone with a mid-sized list might therefore be more receptive to a mutually favorable deal.
3)Teleseminar listing sites. Look up �free teleseminar listings� in your favorite search engine, and you�ll find sites that welcome announcements of free or paid teleseminars. Although you can�t count on these kinds of listings to fill your event, in conjunction with the other methods here they will make a difference.
4)Postings on forums and discussion lists. One of my favorite methods, this involves finding online forums and email discussion lists where your ideal participants already hang out, and letting members know about your upcoming event. Sometimes as a member of such a forum or list you are entitled to announce your event without any problem. Other times you may do so only on a certain day of the week or the month. And in other venues you may include promotional material only through a link in your �signature� (a mini-ad following your discussion posts). Carefully investigate the ground rules of each group before going ahead with this method.
5)Press releases. This too has yielded results for me. Write a news-style announcement about your teleseminar and distribute it through inexpensive press release distribution services, such as PRWeb or Emailwire.
6)Twitter, Facebook, Linked In. Even if you don�t yet have a following, you can generate interest by creating a presence on various social networks and posting about your upcoming event using shrewdly chosen keywords.
7)Pay per click ads. Using keywords that people in your target market search for, you can easily promote your event through Google Adwords and similar ads, which appear alongside search results or on other people�s content sites. These networks allow you to control your spending, so you need not fear the risk of huge losses. You pay only for people seeing your ad who click through to the detailed description of your teleseminar on your site.
8)Postcards. If you know precise demographic or occupational details for your ideal teleseminar participants, you can buy a list of names and addresses for people fitting that description. Online postcard companies then enable you to design and send these strangers an eye-catching postcard without your ever needing to lick a stamp or visit the post office to drop off a mailing. If your eventual customer will be spending a considerable amount with you, postcard marketing can be quite cost-effective.
9)Giveaway events. In certain niches, people organize periodic giveaway fests, where a gaggle of experts each contribute free access to an event, a free report, a free video or something similar when interested people opt-in. I�m not aware of any good systematic way of finding these arrangements, since they tend to pop up and remain active for just a month or less and then disappear. However, if you do run across a giveaway event, be aware that it could offer a legitimate and powerful way to fill your teleseminar.
10)Telephone. Finally, you can call people and invite them to your teleseminar. This works best when you have either a local focus or a very narrow professional niche, so you can be fairly sure that those you are calling fall into the category of participant you are looking for. In a 2009 RainToday survey, 21 percent of business-to-business professionals said they heard about webinars (which are similar to teleseminars) by telephone.
About The Author: Discover how to plan, promote and deliver profitable teleseminars, whether you�re an entrepreneur, professional, nonprofit organization or corporate marketer. Veteran teleseminar presenter Marcia Yudkin provides more how-to�s in her �Teleteach for Profit� course: http://www.yudkin.com/teleteach.htm
Please use the HTML version of this article at:
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Message delivered directly to members of the group:
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*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1380253
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1380253
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Teleseminar Marketing: 10 Ways to Run Profitable Teleseminars Without Your Own List
Author: Marcia Yudkin
Word Count: 812
Article URL: http://www.isnare.com/?aid=1380253&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1380253
Easy Publish Tool: http://www.isnare.com/html.php?aid=1380253
*********************** ARTICLE START ***********************
�I�ve contacted several teleseminar experts,� someone wrote me to ask, �and they all said it would be difficult to run teleseminars if you don�t already have a large list. I don�t have any list yet, not even a small one. Does that mean I have to give up on teleseminars?�
�Not at all� was my answer. Teleseminars can actually help you build a list, whether you are offering them at no charge or collecting an admission fee for attendance. Without a list of your own, you simply have to reach for marketing methods that get your teleseminar announcement in front of likely participants in a tempting and cost-effective way.
Here are 10 such methods for promoting teleseminars without a list.
1)Associations/organizations. Offer your teleseminar to a relevant professional organization, a business group or a hobby club, and you don�t have to worry about signups. They will do the necessary marketing to their members for you. If it�s a free teleseminar, they might do this as a service to their members. If it�s a paid teleseminar, they might expect a percentage of the proceeds.
2)Joint ventures. Likewise, you can interest individuals with a following in announcing your teleseminar to their list in exchange for a commission on resulting sales. Keep in mind that those with large lists and wide reputations are often besieged with these kinds of requests. Someone with a mid-sized list might therefore be more receptive to a mutually favorable deal.
3)Teleseminar listing sites. Look up �free teleseminar listings� in your favorite search engine, and you�ll find sites that welcome announcements of free or paid teleseminars. Although you can�t count on these kinds of listings to fill your event, in conjunction with the other methods here they will make a difference.
4)Postings on forums and discussion lists. One of my favorite methods, this involves finding online forums and email discussion lists where your ideal participants already hang out, and letting members know about your upcoming event. Sometimes as a member of such a forum or list you are entitled to announce your event without any problem. Other times you may do so only on a certain day of the week or the month. And in other venues you may include promotional material only through a link in your �signature� (a mini-ad following your discussion posts). Carefully investigate the ground rules of each group before going ahead with this method.
5)Press releases. This too has yielded results for me. Write a news-style announcement about your teleseminar and distribute it through inexpensive press release distribution services, such as PRWeb or Emailwire.
6)Twitter, Facebook, Linked In. Even if you don�t yet have a following, you can generate interest by creating a presence on various social networks and posting about your upcoming event using shrewdly chosen keywords.
7)Pay per click ads. Using keywords that people in your target market search for, you can easily promote your event through Google Adwords and similar ads, which appear alongside search results or on other people�s content sites. These networks allow you to control your spending, so you need not fear the risk of huge losses. You pay only for people seeing your ad who click through to the detailed description of your teleseminar on your site.
8)Postcards. If you know precise demographic or occupational details for your ideal teleseminar participants, you can buy a list of names and addresses for people fitting that description. Online postcard companies then enable you to design and send these strangers an eye-catching postcard without your ever needing to lick a stamp or visit the post office to drop off a mailing. If your eventual customer will be spending a considerable amount with you, postcard marketing can be quite cost-effective.
9)Giveaway events. In certain niches, people organize periodic giveaway fests, where a gaggle of experts each contribute free access to an event, a free report, a free video or something similar when interested people opt-in. I�m not aware of any good systematic way of finding these arrangements, since they tend to pop up and remain active for just a month or less and then disappear. However, if you do run across a giveaway event, be aware that it could offer a legitimate and powerful way to fill your teleseminar.
10)Telephone. Finally, you can call people and invite them to your teleseminar. This works best when you have either a local focus or a very narrow professional niche, so you can be fairly sure that those you are calling fall into the category of participant you are looking for. In a 2009 RainToday survey, 21 percent of business-to-business professionals said they heard about webinars (which are similar to teleseminars) by telephone.
About The Author: Discover how to plan, promote and deliver profitable teleseminars, whether you�re an entrepreneur, professional, nonprofit organization or corporate marketer. Veteran teleseminar presenter Marcia Yudkin provides more how-to�s in her �Teleteach for Profit� course: http://www.yudkin.com/teleteach.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1380253
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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