Obituary For Old School Network Marketing? Pt 1 Of 3
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Kim Klaver
Apr 22, 2013, 3:20:02 AM4/22/13
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Please consider this free-reprint article written by:
Kim Klaver
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Article Title: Obituary For Old School Network Marketing? Pt 1 Of 3
Author: Kim Klaver
Word Count: 389
Article URL: http://www.isnare.com/?aid=181866&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=181866
Easy Publish Tool: http://www.isnare.com/html.php?aid=181866
*********************** ARTICLE START ***********************
�Start with the end in mind,� says motivational guru Steve Covey in his best seller, The Seven Habits of Highly Effective People. It can be the end of your life, or the end of an effort like your network marketing business.
In Network Marketing, the #1 �end� that has always been held out by its promoters has been the money. (Second, "be your own boss.")
Recruiters everywhere lead with the money or what money can buy - the Gucci belts with the fancy buckles, the shiny cars, and the big mansions on the hill.
Who doesn�t need more money? From God to the panhandlers, everyone is looking for more. So no, it�s not hard to see why everyone responds to the call for money.
But we know from the 95 of every 100 who drop out, that this �end� does not materialize for most folks. And the promise of money doesn�t keep them in.
Now, what about those who stay in? Most of them aren�t making money, either.
What�s their story?
They told me on a conference call last week that they stick because they�ve replaced the old pitched end, money, with an end that�s much more meaningful to them, and which keeps them going even when they're not making much.
If we knew what kept people in even when they�re not making money yet, wouldn�t that be useful information?
Microsoft's Scoble to Ballmer: Learn grassroots marketing!
"Why doesn't Wall Street believe Steve Ballmer?"
That's the question posed by famous Microsoft former employee/blogger Robert Scoble, about why the second in command at Microsoft (Ballmer) didn't seem to get the respect from the Wall Street big wigs. Here's Scoble's answer:
"That's an easy one. Cause he didn't convince the grass roots influence networks first. Why have Google and Apple done so well in the last three years? Cause the grassroots loves them. That's the powerroot of the industry. Ideas here don't come from the big influencers and move down. No, they start on the street and move up. Anyone miss how Google got big? Not by throwing a press conference."
Grass roots influence networks. Delightful phrase, yes?
About The Author: Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, http://KimKlaverBlogs.com, a podcast, http://YourGreatThing.com and a giant resource site, http://BananaMarketing.com and now her new online MLM community http://NetworkMarketingCentral.com.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=181866
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Kim Klaver
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=181866
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=181866
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Obituary For Old School Network Marketing? Pt 1 Of 3
Author: Kim Klaver
Word Count: 389
Article URL: http://www.isnare.com/?aid=181866&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=181866
Easy Publish Tool: http://www.isnare.com/html.php?aid=181866
*********************** ARTICLE START ***********************
�Start with the end in mind,� says motivational guru Steve Covey in his best seller, The Seven Habits of Highly Effective People. It can be the end of your life, or the end of an effort like your network marketing business.
In Network Marketing, the #1 �end� that has always been held out by its promoters has been the money. (Second, "be your own boss.")
Recruiters everywhere lead with the money or what money can buy - the Gucci belts with the fancy buckles, the shiny cars, and the big mansions on the hill.
Who doesn�t need more money? From God to the panhandlers, everyone is looking for more. So no, it�s not hard to see why everyone responds to the call for money.
But we know from the 95 of every 100 who drop out, that this �end� does not materialize for most folks. And the promise of money doesn�t keep them in.
Now, what about those who stay in? Most of them aren�t making money, either.
What�s their story?
They told me on a conference call last week that they stick because they�ve replaced the old pitched end, money, with an end that�s much more meaningful to them, and which keeps them going even when they're not making much.
If we knew what kept people in even when they�re not making money yet, wouldn�t that be useful information?
Microsoft's Scoble to Ballmer: Learn grassroots marketing!
"Why doesn't Wall Street believe Steve Ballmer?"
That's the question posed by famous Microsoft former employee/blogger Robert Scoble, about why the second in command at Microsoft (Ballmer) didn't seem to get the respect from the Wall Street big wigs. Here's Scoble's answer:
"That's an easy one. Cause he didn't convince the grass roots influence networks first. Why have Google and Apple done so well in the last three years? Cause the grassroots loves them. That's the powerroot of the industry. Ideas here don't come from the big influencers and move down. No, they start on the street and move up. Anyone miss how Google got big? Not by throwing a press conference."
Grass roots influence networks. Delightful phrase, yes?
About The Author: Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, http://KimKlaverBlogs.com, a podcast, http://YourGreatThing.com and a giant resource site, http://BananaMarketing.com and now her new online MLM community http://NetworkMarketingCentral.com.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=181866
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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