Do You Know the Most Important Part of a Press Release?
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Paul Hartunian
Sep 12, 2013, 7:40:04 PM9/12/13
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Paul Hartunian
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Article Title: Do You Know the Most Important Part of a Press Release?
Author: Paul Hartunian
Word Count: 612
Article URL: http://www.isnare.com/?aid=1858901&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1858901
Easy Publish Tool: http://www.isnare.com/html.php?aid=1858901
*********************** ARTICLE START ***********************
As each day passes, publicity is becoming more important � in fact, mandatory � as a marketing tool. Used to be that publicity was an adjunct � the typical red-headed stepchild of marketing. All that changed in 2007 (read my earlier articles to find out why).
So, if you�re not learning how to get and use publicity, you�re going to be left behind. You�re quickly going to become a dinosaur. Your competition will win, hands down. Most people think that the press release is the most important part of a publicity campaign. They�re wrong. Actually, the press release does very little. But, if it doesn�t do it�s job � which is simply to get the attention of the reporter � nothing happens. So let�s take a look at that press release. Do you know the most important part of the release? You may have guessed�it�s the headline. But do you know why?
The headline of a press release has only one job � to FORCE the reporters to keep reading. If you have my publicity kit (www.MillionDollarPublicity.com) you�ll see the headlines of the press releases I and my students have written. There�s no way you can put down those press releases without reading them from top to bottom. It simply can�t be done. That�s exactly what I want reporters to do. So how do you write a powerful headline that�ll do the job? One way is to sit down with a piece of paper, write out a bunch of headline ideas and test them out. That�s the long, tedious way to do it.
The far better way � the way I teach my publicity students � is to use what I call formula headlines. These are headlines that have already been tried, tested and successful. In just a few seconds � literally � you can make tiny adjustments to the headline to make it fit your business, product or service.
Last night I had a coaching call for my paid newsletter subscribers. I gave them a couple of dozen formula headlines and taught them exactly how to customize each one of them faster than they could even read the headline out loud. It took less than 10 seconds.
I�m putting together a product that will not only have my list of 100 or so formula headlines, it�ll have complete instructions on how to customize them for your business. I�ll let you know when it�s ready.
Until then, put the majority of your effort into that headline. If the headline doesn�t do it�s job, your press release is dead � and you�ve missed out on thousands, or tens of thousands of dollars of radio or TV air time, newspaper space, magazine space, etc.
Many people brag about how much they make per hour � $250, $500, $800. Almost all of them are missing one of the greatest per-hour income generators on this planet � putting together a powerful headline for a compelling press release.
Over the years I�ve gotten many, many millions of dollars worth of publicity from a press release that took me about 10 minutes to write. Hmmm, if I calculate that on the �per hour� basis, I may very well be the highest paid person in America� or the world, for that matter! That calls for a soak in the Jacuzzi and a glass of champagne.
P.S. � If you need headlines, press releases, story idea, opening paragraphs, etc. written specifically for your business, industry or profession, go towww.NichePublicityManuals.com It�s all done for you.
About The Author: The best source for reliable information on how to get publicity for your business (regardless of what type of business you have) is Paul Hartunian�s website � http://www.hartunian.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1858901
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Paul Hartunian
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1858901
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1858901
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Do You Know the Most Important Part of a Press Release?
Author: Paul Hartunian
Word Count: 612
Article URL: http://www.isnare.com/?aid=1858901&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1858901
Easy Publish Tool: http://www.isnare.com/html.php?aid=1858901
*********************** ARTICLE START ***********************
As each day passes, publicity is becoming more important � in fact, mandatory � as a marketing tool. Used to be that publicity was an adjunct � the typical red-headed stepchild of marketing. All that changed in 2007 (read my earlier articles to find out why).
So, if you�re not learning how to get and use publicity, you�re going to be left behind. You�re quickly going to become a dinosaur. Your competition will win, hands down. Most people think that the press release is the most important part of a publicity campaign. They�re wrong. Actually, the press release does very little. But, if it doesn�t do it�s job � which is simply to get the attention of the reporter � nothing happens. So let�s take a look at that press release. Do you know the most important part of the release? You may have guessed�it�s the headline. But do you know why?
The headline of a press release has only one job � to FORCE the reporters to keep reading. If you have my publicity kit (www.MillionDollarPublicity.com) you�ll see the headlines of the press releases I and my students have written. There�s no way you can put down those press releases without reading them from top to bottom. It simply can�t be done. That�s exactly what I want reporters to do. So how do you write a powerful headline that�ll do the job? One way is to sit down with a piece of paper, write out a bunch of headline ideas and test them out. That�s the long, tedious way to do it.
The far better way � the way I teach my publicity students � is to use what I call formula headlines. These are headlines that have already been tried, tested and successful. In just a few seconds � literally � you can make tiny adjustments to the headline to make it fit your business, product or service.
Last night I had a coaching call for my paid newsletter subscribers. I gave them a couple of dozen formula headlines and taught them exactly how to customize each one of them faster than they could even read the headline out loud. It took less than 10 seconds.
I�m putting together a product that will not only have my list of 100 or so formula headlines, it�ll have complete instructions on how to customize them for your business. I�ll let you know when it�s ready.
Until then, put the majority of your effort into that headline. If the headline doesn�t do it�s job, your press release is dead � and you�ve missed out on thousands, or tens of thousands of dollars of radio or TV air time, newspaper space, magazine space, etc.
Many people brag about how much they make per hour � $250, $500, $800. Almost all of them are missing one of the greatest per-hour income generators on this planet � putting together a powerful headline for a compelling press release.
Over the years I�ve gotten many, many millions of dollars worth of publicity from a press release that took me about 10 minutes to write. Hmmm, if I calculate that on the �per hour� basis, I may very well be the highest paid person in America� or the world, for that matter! That calls for a soak in the Jacuzzi and a glass of champagne.
P.S. � If you need headlines, press releases, story idea, opening paragraphs, etc. written specifically for your business, industry or profession, go towww.NichePublicityManuals.com It�s all done for you.
About The Author: The best source for reliable information on how to get publicity for your business (regardless of what type of business you have) is Paul Hartunian�s website � http://www.hartunian.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1858901
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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