In Business Naming, Sometimes Simpler Is Better
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Marcia Yudkin
Apr 22, 2013, 8:40:03 AM4/22/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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Article Title: In Business Naming, Sometimes Simpler Is Better
Author: Marcia Yudkin
Word Count: 342
Article URL: http://www.isnare.com/?aid=134492&ca=Marketing
Format: 64cpl
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When Susan Friedmann went out on her own, she christened her new company Diadem Communications. "Diadem means crown - a fitting name for what I felt was a crowning achievement," she recalls.
Unfortunately, however, the name meant nothing to potential customers. Most were unfamiliar with the word diadem and did not ask what it meant. Many didn't know how to pronounce it. More importantly, it did not clue them in on Susan's specialty - helping companies get results from exhibiting at trade shows.
"Going by name alone, no one would be able to determine the least bit of information about me, my company or the services we offer," she says.
Susan's new company name, The Trade Show Coach, communicates her expertise instantly. "I knew I needed a name that said what I did without people having to try and work it out." No longer does she need to explain her business focus after introducing herself and her company.
Graphic designer/web designer Eileen Parzek also recently decided she had made a mistake by getting too creative in her business name. For years, she went by the company name SOHO It Goes. Her tag line: Helping Small Businesses Make a Big Impression.
"Since I live in New York State, people assumed I meant Soho, the neighborhood in New York City rather than Small Office/Home Office," she explains. "In addition, because I had to explain the name to everyone I met, that was an extra hurdle to being remembered."
She now does business under the name Business Design Studio. "Even though it's boring, I've gotten really good feedback so far on the new name. People understand it the first time they hear or see it," Eileen says. "And now when I leave a voice mail message or introduce myself, people 'get it.' What a joy!"
Before you reach deep for a highly original, offbeat name, consider whether something more straightforward can better help you reach your business goals.
About The Author: Marcia Yudkin is "Head Stork" of Named At Last, an affordable naming service that brainstorms effective names for new and established organizations within one week. Find out more and sign up for a free naming newsletter at http://www.namedatlast.com .
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=134492
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Message delivered directly to members of the group:
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*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=134492
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=134492
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: In Business Naming, Sometimes Simpler Is Better
Author: Marcia Yudkin
Word Count: 342
Article URL: http://www.isnare.com/?aid=134492&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=134492
Easy Publish Tool: http://www.isnare.com/html.php?aid=134492
*********************** ARTICLE START ***********************
When Susan Friedmann went out on her own, she christened her new company Diadem Communications. "Diadem means crown - a fitting name for what I felt was a crowning achievement," she recalls.
Unfortunately, however, the name meant nothing to potential customers. Most were unfamiliar with the word diadem and did not ask what it meant. Many didn't know how to pronounce it. More importantly, it did not clue them in on Susan's specialty - helping companies get results from exhibiting at trade shows.
"Going by name alone, no one would be able to determine the least bit of information about me, my company or the services we offer," she says.
Susan's new company name, The Trade Show Coach, communicates her expertise instantly. "I knew I needed a name that said what I did without people having to try and work it out." No longer does she need to explain her business focus after introducing herself and her company.
Graphic designer/web designer Eileen Parzek also recently decided she had made a mistake by getting too creative in her business name. For years, she went by the company name SOHO It Goes. Her tag line: Helping Small Businesses Make a Big Impression.
"Since I live in New York State, people assumed I meant Soho, the neighborhood in New York City rather than Small Office/Home Office," she explains. "In addition, because I had to explain the name to everyone I met, that was an extra hurdle to being remembered."
She now does business under the name Business Design Studio. "Even though it's boring, I've gotten really good feedback so far on the new name. People understand it the first time they hear or see it," Eileen says. "And now when I leave a voice mail message or introduce myself, people 'get it.' What a joy!"
Before you reach deep for a highly original, offbeat name, consider whether something more straightforward can better help you reach your business goals.
About The Author: Marcia Yudkin is "Head Stork" of Named At Last, an affordable naming service that brainstorms effective names for new and established organizations within one week. Find out more and sign up for a free naming newsletter at http://www.namedatlast.com .
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=134492
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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