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Article Title: How to Find an Endless Supply of Best-selling Ideas For Your Nonfiction Book Title
Author: Marcia Yudkin
Word Count: 573
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Feel stumped when it�s time to create your book title? There�s no need to stare helplessly at a blank page or blank screen. Instead, jump-start your creation of a title by looking at successful books on today�s best-seller lists and using the patterns you can identify in those titles to spark your own ideas, tailored for your own book�s content and focus.
For example, you might look at the book title �Kisses from Katie: A Story of Relentless Love and Redemption,� and analyze it as three emotional words using alliteration, then �A Story of�� two qualities, one of them modified in a curiosity-provoking way.
Likewise, you could look at �Is That a Fish in Your Ear?: Translation and the Meaning of Everything� and analyze it as a weird, provocative question, followed by a simple one-word summary of the topic and a grand philosophical phrase.
Among business books, you might find yourself lingering at �The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich� by Tim Ferris and break it down as four promises, the first one as a way-out-of-reach dream and three more compelling promises starting with a verb.
As in that example, you�ll also see many numbers, particularly in strongly selling business books and self-help titles, such as �The 48 Laws of Power� by Robert Greene or �Goal Setting: 13 Secrets of World Class Achievers� by Vic Johnson.
Another attention-getting pattern is a reversal of expectations. For example, �The Gift of Fear� by Gavin de Becker makes us curious because we normally consider fear a curse rather than a gift.
Among cookbooks, you�ll find grandiosity, as with �How to Cook Everything� by Mark Bittman. (Surely that�s a huge exaggeration!)
In the science section, where many of us would expect dry, academic titles, you might smile at �Knocking on Heaven's Door: How Physics and Scientific Thinking Illuminate the Universe and the Modern World� by Lisa Randall. The pattern there consists of an opening phrase that quotes a popular song with a double meaning and a subtitle that defines the topic literally, completely ignoring the song reference.
Something you�ll notice in many titles is alliteration � repeated initial sounds. For instance, as I write this, the nonfiction best seller list includes �Suicide of a Superpower� by Patrick Buchanan and �Living Large in Lean Times� by Clark Howard � where the repeated s�s or l�s make the title phrase much more memorable.
You�ll also see titles that bring together opposites or contrasts to create tension in a phrase, as with �The Big Short� by Michael Lewis or �Forks over Knives,� a book version of a documentary film on plant-based eating.
Undoubtedly you�ll spot examples of one of the most popular title patterns today, a one-word main title followed by a much longer, clarifying subtitle, such as �Maphead: Charting the Wide, Weird World of Geography Wonks� by Ken Jennings or �Rigged: The True Story of an Ivy League Kid Who Changed the World of Oil� by Ben Mezrich.
Remember to use the patterns you see in your research for inspiration. Do not copy them. When you�ve done it right, you�ll have a resonance of success that people feel without knowing why that makes them want to explore your book and buy it.
About The Author: Marcia Yudkin is Head Stork of Named At Last, which brainstorms catchy tag lines, company or product names and book titles according to the client�s criteria. Download a free copy of her "19 Steps to the Perfect Company Name, Product Name, Book Title or Tag Line" at
http://www.namedatlast.com/19steps.htm .
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