Using Testimonials To Build Pet Store Sales
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Jerry Robertson
Mar 19, 2013, 2:50:02 AM3/19/13
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Please consider this free-reprint article written by:
Jerry Robertson
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Article Title: Using Testimonials To Build Pet Store Sales
Author: Jerry Robertson
Word Count: 319
Article URL: http://www.isnare.com/?aid=142877&ca=Business+Management
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=142877
Easy Publish Tool: http://www.isnare.com/html.php?aid=142877
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Testimonials are a powerful selling tool for all businesses especially in pet stores. If the pet store has services such as dog training, testimonials are even more powerful. New shoppers to your store are more likely to make a purchase after reading testimonials about your business. Testimonials build trust and credibility to your business.
After obtaining testimonials, they should be placed in prominent areas of the store including the entrance, checkout, and areas which have high traffic flow. Having several short testimonials is better than one long one. Keep the original testimonial by the customer and put the information on bright color paper. This will draw more attention. Laminating them or putting them in a protective folder will make it more professional and last longer. You must either add new testimonials and or move them around the store. Many customers are creatures of habits and followed the same path each time in the store.
How do you obtain the testimonials to post? There are many ways, but here is a couple to get you started. Anytime, you hear a customer make a positive statement about your pet store, ask them if they could make a short testimonial. Since, it is short they will be more likely to do so. Also, you may offer a free inexpensive gift or a discount on their next purchase to strongly encourage customers to give you a testimonial.
Another way to get a testimonial is to ask for it in a direct mail letter to your regular customers. You could offer the same incentives to increase the response from the direct mail letter.
Getting testimonials and displaying them around your store is just another way to show how your pet store is better than the competition. Every advantage that can be shown to visitors to your pet store will lead to more money into your pocket.
About The Author: Jerry Robertson is a Retail Consultant and author of �Shocking Truth to Pet Store Success�. You can get a free copy and subscribe to his free monthly newsletter at: http://www.petstoreconsultant.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=142877
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
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Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Jerry Robertson
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=142877
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=142877
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Using Testimonials To Build Pet Store Sales
Author: Jerry Robertson
Word Count: 319
Article URL: http://www.isnare.com/?aid=142877&ca=Business+Management
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=142877
Easy Publish Tool: http://www.isnare.com/html.php?aid=142877
*********************** ARTICLE START ***********************
Testimonials are a powerful selling tool for all businesses especially in pet stores. If the pet store has services such as dog training, testimonials are even more powerful. New shoppers to your store are more likely to make a purchase after reading testimonials about your business. Testimonials build trust and credibility to your business.
After obtaining testimonials, they should be placed in prominent areas of the store including the entrance, checkout, and areas which have high traffic flow. Having several short testimonials is better than one long one. Keep the original testimonial by the customer and put the information on bright color paper. This will draw more attention. Laminating them or putting them in a protective folder will make it more professional and last longer. You must either add new testimonials and or move them around the store. Many customers are creatures of habits and followed the same path each time in the store.
How do you obtain the testimonials to post? There are many ways, but here is a couple to get you started. Anytime, you hear a customer make a positive statement about your pet store, ask them if they could make a short testimonial. Since, it is short they will be more likely to do so. Also, you may offer a free inexpensive gift or a discount on their next purchase to strongly encourage customers to give you a testimonial.
Another way to get a testimonial is to ask for it in a direct mail letter to your regular customers. You could offer the same incentives to increase the response from the direct mail letter.
Getting testimonials and displaying them around your store is just another way to show how your pet store is better than the competition. Every advantage that can be shown to visitors to your pet store will lead to more money into your pocket.
About The Author: Jerry Robertson is a Retail Consultant and author of �Shocking Truth to Pet Store Success�. You can get a free copy and subscribe to his free monthly newsletter at: http://www.petstoreconsultant.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=142877
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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