Introvert Marketing: Lessons From Diana Nyad on How to Sell Selflessly
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Marcia Yudkin
Apr 23, 2013, 7:00:05 PM4/23/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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Article Title: Introvert Marketing: Lessons From Diana Nyad on How to Sell Selflessly
Author: Marcia Yudkin
Word Count: 683
Article URL: http://www.isnare.com/?aid=1713602&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1713602
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In August 2012, a news report inspired me to find out more about long-distance swimming star Diana Nyad's attempt to swim 103 miles from Cuba to Key West without a shark cage. At Nyad�s site, I clicked on one update after another about her effort in progress and returned the next day to see how she was holding up.
The more I read her news snippets and watched video taken by members of her support crew, the more excited I became.
Apart from the Olympics, I hardly ever follow sports, so I have no idea whether what I was picking up was unusual or the norm. To attempt a feat of endurance like the one she was in the midst of clearly requires near-superhuman determination. However, the web site portrayed her undertaking as an unegoistic venture.
She was confronting exhaustion, treacherous currents, vicious jellyfish and the danger of sharks not for personal glory but to show what someone could do at her age (she was about to turn 63). Indeed, by doing what no one at any age had done before, she would nudge back the boundaries of the possible for everyone. Just as important, her swim would spread awareness of the efforts of her sponsor organization to clean up the oceans and make them healthier environments for all living things.
That the environmental message was not just a PR spin became clear when a pod of dolphins joined her, leaping in synchrony with each other alongside her and lifting the spirits of Diana and the whole crew.
"If there was ever a moment during the Nyad swim when Diana was grateful to the NRDC and all organizations that support pristine waters," said her blog, "the best one came at 6:30 p.m. today (Monday) when she was visited by dolphins! There were scores of them; around our boat alone one team member counted 50 playing in the wake, while another looked up to see dozens more leaping above the water. We could even hear them breathing all around us... Swim hats off to all those who work for the preservation of where beauty lives�and even visits us!�in the form of these intelligent beings."
Upon reading that, I donated to her cause.
All this came back to me the other day as I was pondering the dread of marketing I encounter in so many of the introverts I work with. It's "Who, me?" It's a fear of being in the spotlight. It's disgust at the showboating they watch some extroverts indulge in.
Those are egoistical concerns, however, and I've seen a complete switch in attitude when marketing gets reframed as something benefiting those being marketed to, or indeed the world at large.
Taking a cue from Diana Nyad's presentation of her expedition, is there a way of thinking about what you do as much larger than little ol' you? The old story about dedicated workers in the Middle Ages comes to mind. They were not piling brick upon brick upon brick; they were building a cathedral.
Does your work confirm values you passionately care about? Can you see your work as contributing to a cause?
Make a list of all the ways in which clients are better off, happier and more content because of the work you do. In that light, marketing is not about you. It's about bringing those benefits to those who do business with you. If you craft resumes, clients more easily find jobs, easing the stress on their entire family. If you teach yoga, you bring greater physical vibrancy and spiritual peace to those in your classes.
Marketing doesn't have to be about shining the spotlight on yourself, pumping up your importance in the eyes of others. A powerful switch happens when it's about offering something you deeply care about to those who have richer lives as a result. With that mindset, it becomes so much easier and more comfortable to reach out to your ideal clients.
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. The author of 16 books, she mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. Learn more at http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1713602
*********************** ARTICLE END ***********************
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Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1713602
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1713602
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Introvert Marketing: Lessons From Diana Nyad on How to Sell Selflessly
Author: Marcia Yudkin
Word Count: 683
Article URL: http://www.isnare.com/?aid=1713602&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1713602
Easy Publish Tool: http://www.isnare.com/html.php?aid=1713602
*********************** ARTICLE START ***********************
In August 2012, a news report inspired me to find out more about long-distance swimming star Diana Nyad's attempt to swim 103 miles from Cuba to Key West without a shark cage. At Nyad�s site, I clicked on one update after another about her effort in progress and returned the next day to see how she was holding up.
The more I read her news snippets and watched video taken by members of her support crew, the more excited I became.
Apart from the Olympics, I hardly ever follow sports, so I have no idea whether what I was picking up was unusual or the norm. To attempt a feat of endurance like the one she was in the midst of clearly requires near-superhuman determination. However, the web site portrayed her undertaking as an unegoistic venture.
She was confronting exhaustion, treacherous currents, vicious jellyfish and the danger of sharks not for personal glory but to show what someone could do at her age (she was about to turn 63). Indeed, by doing what no one at any age had done before, she would nudge back the boundaries of the possible for everyone. Just as important, her swim would spread awareness of the efforts of her sponsor organization to clean up the oceans and make them healthier environments for all living things.
That the environmental message was not just a PR spin became clear when a pod of dolphins joined her, leaping in synchrony with each other alongside her and lifting the spirits of Diana and the whole crew.
"If there was ever a moment during the Nyad swim when Diana was grateful to the NRDC and all organizations that support pristine waters," said her blog, "the best one came at 6:30 p.m. today (Monday) when she was visited by dolphins! There were scores of them; around our boat alone one team member counted 50 playing in the wake, while another looked up to see dozens more leaping above the water. We could even hear them breathing all around us... Swim hats off to all those who work for the preservation of where beauty lives�and even visits us!�in the form of these intelligent beings."
Upon reading that, I donated to her cause.
All this came back to me the other day as I was pondering the dread of marketing I encounter in so many of the introverts I work with. It's "Who, me?" It's a fear of being in the spotlight. It's disgust at the showboating they watch some extroverts indulge in.
Those are egoistical concerns, however, and I've seen a complete switch in attitude when marketing gets reframed as something benefiting those being marketed to, or indeed the world at large.
Taking a cue from Diana Nyad's presentation of her expedition, is there a way of thinking about what you do as much larger than little ol' you? The old story about dedicated workers in the Middle Ages comes to mind. They were not piling brick upon brick upon brick; they were building a cathedral.
Does your work confirm values you passionately care about? Can you see your work as contributing to a cause?
Make a list of all the ways in which clients are better off, happier and more content because of the work you do. In that light, marketing is not about you. It's about bringing those benefits to those who do business with you. If you craft resumes, clients more easily find jobs, easing the stress on their entire family. If you teach yoga, you bring greater physical vibrancy and spiritual peace to those in your classes.
Marketing doesn't have to be about shining the spotlight on yourself, pumping up your importance in the eyes of others. A powerful switch happens when it's about offering something you deeply care about to those who have richer lives as a result. With that mindset, it becomes so much easier and more comfortable to reach out to your ideal clients.
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. The author of 16 books, she mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. Learn more at http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1713602
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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