The INTJ Marketing Profile �Intuitive/Thinking/Judging Introverts as Marketers

[Marcia Yudkin]

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Article Title: The INTJ Marketing Profile �Intuitive/Thinking/Judging Introverts as Marketers
Author: Marcia Yudkin
Word Count: 540
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Have you ever been told you "must" do such-and-such to get business yet felt strongly that there must be some other way that works? If so, you�re probably rebelling against advice that doesn�t fit your personality. Too many marketers are rigid in their recommendations, failing to take into account the fact that when suggestions clash with our self-image or who we feel we are, we tend to ignore it or feel tremendous stress when trying to follow the expert�s orders.

Instead, try on for size my philosophy that you�re best off looking for marketing advice that fits your preferences, habits and beliefs. A good starting point for this is the Myers-Briggs personality type system. Let�s see how it applies to one of the major introverted personality types. Introverts are those who usually feel drained by interaction with others and recharge best when they are alone. (Extroverts, on the other hand, dislike being alone and feel most alive with social interaction.)

In the Myers-Briggs type system, an INTJ (Intuitive/Thinking/Judging Introvert) is an original, independent thinker who has a great drive for implementing ideas. You can count on an INTJ to have high (sometimes hypercritical) standards, to use intuition rather than depend on facts and to deliver on commitments.

According to those who like to classify introverts, famous INTJs include Ayn Rand, Hillary Clinton, John F. Kennedy, Lance Armstrong, Katie Couric, Thomas Edison, Dwight D. Eisenhower, Katharine Hepburn, Richard Gere and, from literature, Mr. Darcy in Jane Austen�s Pride and Prejudice and Gandalf the Grey from J.R.R. Tolkien�s Lord of the Rings.

If Myers-Briggs testing says you are an INTJ, then among the marketing methods that suit you most are:

� Publishing a newsletter or blog containing your innovative insights and perspectives

� Creating case studies that show off your problem-solving skills

� Being interviewed on radio or TV shows where you don�t know the questions in advance

� Following up on encounters with clients, colleagues and others

� Publicizing insights on big-picture strategy

� Using interesting content to lure people into following you

� Become active in relevant Internet groups that enthusiastically exchange ideas

Marketing pitfalls to beware of as an INTJ include:

� Offending people with your disdain for social rituals

� Either betraying your strong preference for privacy or keeping yourself a hidden treasure few people know about

� Coming off as arrogant or elitist because of your high standards

� Becoming bored with routines

� Creating deals with other people where relationships need skillful nurturing

� Feeling disappointed when others don�t recognize the merit of a great idea

As an INTJ, you feel more comfortable in the realm of ideas and less at home with interpersonal relationships. Cultivate your reputation as an expert, which turns your preference to your advantage. You do well with a "man (or woman) on the mountaintop" image. Enjoy the fact that your instinctive drive for achievement marks you as one of the types with the highest earnings (and lowest risk of suffering from cardiac problems).


About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. She mentors introverts so they discover their uniquely powerful branding and marketing strategies. Listen to her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm

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