Small Business Branding For Introverts: Get Known on Your Terms
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Marcia Yudkin
Apr 23, 2013, 9:30:02 AM4/23/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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Article Title: Small Business Branding For Introverts: Get Known on Your Terms
Author: Marcia Yudkin
Word Count: 516
Article URL: http://www.isnare.com/?aid=902746&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=902746
Easy Publish Tool: http://www.isnare.com/html.php?aid=902746
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Is your small business mainly you and perhaps a couple of employees? And are you the type of person who would rather stay home with a book than schmooze at a party? If you answered yes to both questions, you may shy away from the concept of branding, thinking either that it's only for mega-companies with big advertising budgets or that it's for individuals who love showing off and seem to have been born with a spotlight trained on them.
Let me offer a different way of looking at this issue. Even if you naturally shrink from the limelight, branding offers an opportunity to showcase your strengths and talents, feature your values and help people understand what makes you different from other places where they could be doing business. Then if you represent a match with their needs, values and preferences, they'll get in touch enthusiastically. Those who would be
happier using other vendors will drift away.
With just a bit of stylish self-disclosure and honest profiling of your ideal customer, you receive the reward of clients who respect you, appreciate how you work, value your talents and background, pay when and what you ask for, and stick with you for years. Less conflict, more mutual satisfaction. Fewer complaints, more happy customers and referrals.
Let's say, for example, that you design environmentally responsible flower and vegetable gardens. Your clients want something that is beautiful to look at, delicious and healthy to eat, and ecologically beneficial. Moreover, in the last few years you've realized that you prefer working with those whose senses of smell, visual beauty and taste are alive and who have compassion for the so-called pests who need to be gently redirected away from the flowers and vegetables as they grow. You would rather not work with folks who simply want a nice looking and functional garden, but rather those whose commitment to the Earth and living beings is part of their very soul.
To convey what's important to you, you name your company Alive and Gorgeous Gardening. Your tag line is "Commitment to the Earth, Compassion for All Beings." Your About page shows you wearing a wide-brimmed hat that shades your eyes as you inhale the scent of a white blossom with a beatific smile on your face. You have another page, "What is compassionate gardening?," which explains your philosophy. Your testimonials praise you for producing juicy tomatoes and flawless sweet corn without any pesticides and for knowing how to keep rabbits and deer from eating plants without any harm to the animals. You also offer articles and resources that help people who care the way you do avoid harmful practices, keep their families healthy and walk lightly on the Earth.
All this is branding. It's not showy or attention-getting as much as it is specific, candid, stylish and especially appealing for your ideal clients. Those who wouldn't be a good match for your values and approach turn themselves away. The right people respond, setting the stage for a profitable long-term business relationship.
About The Author: Marcia Yudkin is the author of 6 Steps to Free Publicity, Persuading People to Buy and 13 other books. She mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. Download her free introvert audio manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=902746
*********************** ARTICLE END ***********************
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Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=902746
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=902746
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Small Business Branding For Introverts: Get Known on Your Terms
Author: Marcia Yudkin
Word Count: 516
Article URL: http://www.isnare.com/?aid=902746&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=902746
Easy Publish Tool: http://www.isnare.com/html.php?aid=902746
*********************** ARTICLE START ***********************
Is your small business mainly you and perhaps a couple of employees? And are you the type of person who would rather stay home with a book than schmooze at a party? If you answered yes to both questions, you may shy away from the concept of branding, thinking either that it's only for mega-companies with big advertising budgets or that it's for individuals who love showing off and seem to have been born with a spotlight trained on them.
Let me offer a different way of looking at this issue. Even if you naturally shrink from the limelight, branding offers an opportunity to showcase your strengths and talents, feature your values and help people understand what makes you different from other places where they could be doing business. Then if you represent a match with their needs, values and preferences, they'll get in touch enthusiastically. Those who would be
happier using other vendors will drift away.
With just a bit of stylish self-disclosure and honest profiling of your ideal customer, you receive the reward of clients who respect you, appreciate how you work, value your talents and background, pay when and what you ask for, and stick with you for years. Less conflict, more mutual satisfaction. Fewer complaints, more happy customers and referrals.
Let's say, for example, that you design environmentally responsible flower and vegetable gardens. Your clients want something that is beautiful to look at, delicious and healthy to eat, and ecologically beneficial. Moreover, in the last few years you've realized that you prefer working with those whose senses of smell, visual beauty and taste are alive and who have compassion for the so-called pests who need to be gently redirected away from the flowers and vegetables as they grow. You would rather not work with folks who simply want a nice looking and functional garden, but rather those whose commitment to the Earth and living beings is part of their very soul.
To convey what's important to you, you name your company Alive and Gorgeous Gardening. Your tag line is "Commitment to the Earth, Compassion for All Beings." Your About page shows you wearing a wide-brimmed hat that shades your eyes as you inhale the scent of a white blossom with a beatific smile on your face. You have another page, "What is compassionate gardening?," which explains your philosophy. Your testimonials praise you for producing juicy tomatoes and flawless sweet corn without any pesticides and for knowing how to keep rabbits and deer from eating plants without any harm to the animals. You also offer articles and resources that help people who care the way you do avoid harmful practices, keep their families healthy and walk lightly on the Earth.
All this is branding. It's not showy or attention-getting as much as it is specific, candid, stylish and especially appealing for your ideal clients. Those who wouldn't be a good match for your values and approach turn themselves away. The right people respond, setting the stage for a profitable long-term business relationship.
About The Author: Marcia Yudkin is the author of 6 Steps to Free Publicity, Persuading People to Buy and 13 other books. She mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. Download her free introvert audio manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=902746
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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