Creating a Brand For Your Small Business
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Taylor Thomas
Apr 18, 2013, 5:10:09 PM4/18/13
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Taylor Thomas
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Article Title: Creating a Brand For Your Small Business
Author: Taylor Thomas
Word Count: 610
Article URL: http://www.isnare.com/?aid=1832825&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1832825
Easy Publish Tool: http://www.isnare.com/html.php?aid=1832825
*********************** ARTICLE START ***********************
It can be difficult enough to determine and establish a company�s brand when it�s just starting out, but when you compound the issue with tight resources, it can seem almost impossible. A brand goes beyond a logo or a color scheme � it�s how a customer or client feels about your business.
You may not have a million-dollar budget to work with, but there are some basic rules for showing your customers how your business is different from the competition. Start by providing an excellent product or service. You don�t necessarily need a product that is bound to revolutionize the world (or even just your industry), but you do need to hone your selection to be the best it can be. That might mean collecting customer feedback to see where they think your offerings can improve. Along the same lines, you need to locate your niche. If you know what you�re selling, you likely have an idea of what your target demographic is, be it active seniors, suburban homeowners, or upper-middle class adolescents. Focus on reaching your group rather than making contact with everyone when you advertise because it�s more cost-effective means to marketing your company.
When it comes to day-to-day operations, you should become the face of your business. When you�re first starting out, you�ll probably take a very hands-on approach to running your business, likely due to a mixture of passion for your job and being shorthanded because you haven�t hired enough employees yet. Seize the opportunity to present yourself as the backbone of the company to your customers. Not only will you stand to make a lasting impression, but you might be able to nip any problems in the bud. That said, be sure to maintain a work-life balance because even as you establish yourself as the captain of your ship, you need to let someone else take the wheel from time to time. Once your business is on its way, you should be able to leave it from time to time without worrying about everything going wrong. After all, you have to take a day off at some point!
Also, remember that you�re running an independent small business. There�s no reason to try to follow in the footsteps of huge chains, be it by emulating their products, services, or marketing schemes. Sure, these companies might be successful, but with the current trend toward supporting small businesses over the chain stores, you could stand to drive more business to your company by living up to the independent paradigm. Often, small businesses ask their customers to pay a premium for the outstanding service they receive. Remember that while larger companies may focus on the volume of customers they can serve rather than the service they provide, you don�t have the luxury of overlooking your customers. This could work in your benefit. If you strive to provide every customer with the best experience possible, you�ll likely establish a loyal customer base. You may be able to amplify this effect by making your clients feel like they�re members of an exclusive club or a welcoming family, as many successful corporations have done. This will often lead to customers recommending you to their friends and family members.
As you can see, branding is about far more than just what services or products you provide � it�s presenting the world with your company�s vision. With these tips in mind, you should be well on your way to establishing your business�s identity and making it known to your potential customers.
About The Author: Taylor Thomas is an experienced writer who has written for a number of notable publications. He is able to offer advice and insight on a multitude of topics, including those pertaining to business. http://www.topworkplaces.com/frontend.php/regional-list/company/tampabay/laser-spine-institute
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1832825
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Taylor Thomas
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1832825
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1832825
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Creating a Brand For Your Small Business
Author: Taylor Thomas
Word Count: 610
Article URL: http://www.isnare.com/?aid=1832825&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1832825
Easy Publish Tool: http://www.isnare.com/html.php?aid=1832825
*********************** ARTICLE START ***********************
It can be difficult enough to determine and establish a company�s brand when it�s just starting out, but when you compound the issue with tight resources, it can seem almost impossible. A brand goes beyond a logo or a color scheme � it�s how a customer or client feels about your business.
You may not have a million-dollar budget to work with, but there are some basic rules for showing your customers how your business is different from the competition. Start by providing an excellent product or service. You don�t necessarily need a product that is bound to revolutionize the world (or even just your industry), but you do need to hone your selection to be the best it can be. That might mean collecting customer feedback to see where they think your offerings can improve. Along the same lines, you need to locate your niche. If you know what you�re selling, you likely have an idea of what your target demographic is, be it active seniors, suburban homeowners, or upper-middle class adolescents. Focus on reaching your group rather than making contact with everyone when you advertise because it�s more cost-effective means to marketing your company.
When it comes to day-to-day operations, you should become the face of your business. When you�re first starting out, you�ll probably take a very hands-on approach to running your business, likely due to a mixture of passion for your job and being shorthanded because you haven�t hired enough employees yet. Seize the opportunity to present yourself as the backbone of the company to your customers. Not only will you stand to make a lasting impression, but you might be able to nip any problems in the bud. That said, be sure to maintain a work-life balance because even as you establish yourself as the captain of your ship, you need to let someone else take the wheel from time to time. Once your business is on its way, you should be able to leave it from time to time without worrying about everything going wrong. After all, you have to take a day off at some point!
Also, remember that you�re running an independent small business. There�s no reason to try to follow in the footsteps of huge chains, be it by emulating their products, services, or marketing schemes. Sure, these companies might be successful, but with the current trend toward supporting small businesses over the chain stores, you could stand to drive more business to your company by living up to the independent paradigm. Often, small businesses ask their customers to pay a premium for the outstanding service they receive. Remember that while larger companies may focus on the volume of customers they can serve rather than the service they provide, you don�t have the luxury of overlooking your customers. This could work in your benefit. If you strive to provide every customer with the best experience possible, you�ll likely establish a loyal customer base. You may be able to amplify this effect by making your clients feel like they�re members of an exclusive club or a welcoming family, as many successful corporations have done. This will often lead to customers recommending you to their friends and family members.
As you can see, branding is about far more than just what services or products you provide � it�s presenting the world with your company�s vision. With these tips in mind, you should be well on your way to establishing your business�s identity and making it known to your potential customers.
About The Author: Taylor Thomas is an experienced writer who has written for a number of notable publications. He is able to offer advice and insight on a multitude of topics, including those pertaining to business. http://www.topworkplaces.com/frontend.php/regional-list/company/tampabay/laser-spine-institute
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1832825
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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