How Important is Hosting in SEO?

[Mike Gates]

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Article Title: How Important is Hosting in SEO?
Author: Mike Gates
Word Count: 569
Article URL: http://www.isnare.com/?aid=1891963&ca=Internet
Format: 64cpl
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SEO stands for Search Engine Optimization. When you want to rank higher in the Search Engine, you need to perform certain tasks. These tasks help you gain ranking the search engine. Performing such tasks is called a SEO.

There are two parts of SEO. One is On-page optimization and second is Off-page optimization. In on-page optimization, you do different tasks to your website. These tasks include setting title, meta description, meta keywords and internal link structure on the web site. You create a good content and make a sitemap of your website so that your site is easily accessible by search engines.

In off page optimization, you try to promote your website outside. That means you make a promotion on social networks, social bookmarking sites and on many famous blogging platforms.

Hosting and SEO

So how Hosting is related to SEO? In on-page optimization, there is one more major factor which is considered. That is page loading speed. Page loading speed depends on server’s performance and many other factors. Your website coding also plays vital role in page loading speed.

Server’s performance is depends on the hosting. If your hosting service provide is not good in proving the good service then your server performance might be degraded. If your hosting service provider is expert in its field then your server performance should be very good.

There was a time when speed wasn’t an important factor in on page optimization. Since the time Google has officially declared that page speed loading time is counted in search engine ranking calculation, all the major search engine provides are considering it to integrate in their algorithm.

So how can you measure the performance of a server? Simple, there are many third party service out there which you can use to get the response time of a server. All service provides have different response times for different content management platforms. Some providers are good in wordpress hosting and some providers are good in magento hosting. You need to select the hosting provider depending on requirement.

Other On-page Speed Factors

Suppose you now have a solid hosting provider and offers amazing service but still your page speed loading time is much more. What will you do? If that’s the case then you surly have poorly written code on your website. But don’t worry. You can easily fix this issue. You will just need to know where you need to make changes.

So how will you find where you need to make changes? Google has introduces a page speed extension for chrome and Mozilla firefox. Install it on your browser then open your webpage and run the page speed extension on your website. Analyze the result and you will know what you should do to improve the page speed.

There are some basic tips like minifying .js and .html files. Making the small images where big images are not required. Then you need to use the browser caching functionality.

So now you know how you can improve the performance of a website. But if you don’t have good web hosting with quick response time then you can’t improve your site’s page speed loading time. So keep this in mind and purchase a good hosting.
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