What Kind of Claims Can You Make in Your Press Release?
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Paul Hartunian
Jan 5, 2014, 1:40:07 PM1/5/14
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Please consider this free-reprint article written by:
Paul Hartunian
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Article Title: What Kind of Claims Can You Make in Your Press Release?
Author: Paul Hartunian
Word Count: 552
Article URL: http://www.isnare.com/?aid=1877236&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1877236
Easy Publish Tool: http://www.isnare.com/html.php?aid=1877236
*********************** ARTICLE START ***********************
A while back I was speaking with my friend and Google Adwords expert, Perry Marshall. We were talking about a tactic that some people use that baffles us. We call it "made-up scarcity". For example, some people will tell you they only have a certain number of a product on hand, but actually, they have an unlimited number. They try to create scarcity that's not there.
You got an email from me telling you that my newest manual "Cashing in On Media Relationships" will be coming out soon. I told you I'm only going to release 241 copies worldwide during the first release. Then I won't release any additional copies for at least 2 months, giving a distinct advantage to the people who got one of the first 241 copies.
Now some of you may have thought that was just a marketing ploy. Well, try being #242 on that list and try to get a copy of the manual. It won't happen.
People try to create scarcity for teleseminars, for live seminars, for whatever they're marketing.
How many times have you gone to a website and in the sales copy you were told that in order to get a special deal you have to order by a certain date (usually that day). But when you go back to the site the next day the deadline date has not-so-mysteriously changed to that day. And so on and so on. I'm not even sure that's legal. I am sure it's not ethical. The whole "made-up scarcity" thing makes no sense to me. People quickly find out that you weren't telling the truth and there goes your credibility. Maybe I'm just in fairyland with that thinking. As always, there's a good publicity lesson here.
Reporters often get hundreds of press releases a week. One of your jobs is to make your release stand out. Well, if you're following my system, that's not that difficult. But there's a very important issue here.
So many people feel they have to push the limits when they make claims in their press releases. Reporters have become numb to these claims. Worse than that, when they see exaggerated claims, the person who wrote the release loses credibility in the eyes of the reporter.
It's far better to understate your claims and then surprise reporters when you blow past your claims and you provide them with even more. Some of you may be saying: "Hold on their, dog-boy. In one of your press releases you make a claim that you can help anyone find the love of their life in 90 days or less. Isn't that an exaggerated claim?" Not at all. Actually, it's fairly conservative. I feel I can help anyone find the love of their life in about 9 days, not 90. But 9 sounds like far too much of an exaggeration. When I did interviews on the topic, reporters were dazzled when I gave them information that could help people find the love of their life in far less than 90 days. People have become numb to exaggerated claims. Don't be afraid to make bold claims. But you might not want to push to the max on your claims. Hold something back. Dazzle the reporters - and the public - when you overproduce.
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Paul Hartunian
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1877236
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1877236
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: What Kind of Claims Can You Make in Your Press Release?
Author: Paul Hartunian
Word Count: 552
Article URL: http://www.isnare.com/?aid=1877236&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1877236
Easy Publish Tool: http://www.isnare.com/html.php?aid=1877236
*********************** ARTICLE START ***********************
A while back I was speaking with my friend and Google Adwords expert, Perry Marshall. We were talking about a tactic that some people use that baffles us. We call it "made-up scarcity". For example, some people will tell you they only have a certain number of a product on hand, but actually, they have an unlimited number. They try to create scarcity that's not there.
You got an email from me telling you that my newest manual "Cashing in On Media Relationships" will be coming out soon. I told you I'm only going to release 241 copies worldwide during the first release. Then I won't release any additional copies for at least 2 months, giving a distinct advantage to the people who got one of the first 241 copies.
Now some of you may have thought that was just a marketing ploy. Well, try being #242 on that list and try to get a copy of the manual. It won't happen.
People try to create scarcity for teleseminars, for live seminars, for whatever they're marketing.
How many times have you gone to a website and in the sales copy you were told that in order to get a special deal you have to order by a certain date (usually that day). But when you go back to the site the next day the deadline date has not-so-mysteriously changed to that day. And so on and so on. I'm not even sure that's legal. I am sure it's not ethical. The whole "made-up scarcity" thing makes no sense to me. People quickly find out that you weren't telling the truth and there goes your credibility. Maybe I'm just in fairyland with that thinking. As always, there's a good publicity lesson here.
Reporters often get hundreds of press releases a week. One of your jobs is to make your release stand out. Well, if you're following my system, that's not that difficult. But there's a very important issue here.
So many people feel they have to push the limits when they make claims in their press releases. Reporters have become numb to these claims. Worse than that, when they see exaggerated claims, the person who wrote the release loses credibility in the eyes of the reporter.
It's far better to understate your claims and then surprise reporters when you blow past your claims and you provide them with even more. Some of you may be saying: "Hold on their, dog-boy. In one of your press releases you make a claim that you can help anyone find the love of their life in 90 days or less. Isn't that an exaggerated claim?" Not at all. Actually, it's fairly conservative. I feel I can help anyone find the love of their life in about 9 days, not 90. But 9 sounds like far too much of an exaggeration. When I did interviews on the topic, reporters were dazzled when I gave them information that could help people find the love of their life in far less than 90 days. People have become numb to exaggerated claims. Don't be afraid to make bold claims. But you might not want to push to the max on your claims. Hold something back. Dazzle the reporters - and the public - when you overproduce.
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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