Six Things A Good Logo Design Must Have
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Tim Robertson
May 9, 2013, 12:25:03 PM5/9/13
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Please consider this free-reprint article written by:
Tim Robertson
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Article Title: Six Things A Good Logo Design Must Have
Author: Tim Robertson
Word Count: 730
Article URL: http://www.isnare.com/?aid=144668&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=144668
Easy Publish Tool: http://www.isnare.com/html.php?aid=144668
*********************** ARTICLE START ***********************
Most marketers are aware of the ingredients for a memorable logo design, and understand the value a well-designed logo can bring to a brand. They may overlook some important issues regarding legibility and practicality, however.
The costs involved in developing a logo go beyond its initial creation. Trademarking, printing reproduction methods, and brand extension costs can increase substantially if the original design is not done properly. The following six essential things a good logo design must have will save you time, money, and legal costs related to logo use and application in the real world of printing, advertising, on-line, and elsewhere.
1. Your logo should be a �ｿｽwordmark�ｿｽ.
The logo must be clearly read stating the name. That means that the logo is the stylized name, as opposed to an abstract shape or icon.
Abstract shapes do not communicate anything to the market, unless they are a worldwide brand that has been seen and recognized hundreds of thousands of times a day. How many abstract logo shapes do you remember? And do you have 10 years (the average length of time it takes to reinforce a brand icon) to educate people what your abstract logo represents?
Most people can only identify a few logos that are not literal, so stick with having your logo name legible and clearly read. You�ｿｽll notice Microsoft, Coke, and Nike have literal names as their logo, so you�ｿｽre in good company.
2. Your logo must pass the �ｿｽblack and white�ｿｽ test.
Your logo must work in different mediums and at sizes. Will it show up clearly on a fax? Shipping label? Inside a text document? In a black and white photograph in the newspaper or a trade journal? If it is printed in black or grey, is it muddy and hard to discern, or clear and distinct?
The test of all of these considerations is to have the logo printed in both color and black and white. In each instance there should be no question as to what it says. An alternative is to create separate logos for color and black and white applications. The message here is to make sure your logo is clearly read when printed, duplicated, copied, or emailed in any medium and in any color.
3. Your logo must pass the size test.
Your logo should be clear and legible when enlarged to 2 feet in width, as well as shrunk to half-an-inch wide.
If it is too busy or complicated it will not communicate anything at a smaller size. It will show up in photographs, magazines, trade ads, and on business cards, so it is important that it is legible in all of these media.
4. Your logo artwork should be flat and sharp.
Avoid drop shadows and color gradients. They look great on a computer screen in the boardroom or in a powerpoint presentation, but will only cause reproduction problems in other media. Printed media such as brochures, advertisements, and outdoor signage may all have different variations of color gradients, and drop shadows do not work well at reduced sizes or in black and white.
5. Your logo colors should be specified by a numbered color system.
Your logo should be printed and reproduced using match colors, where possible. These match colors should be specified in the logo usage and branding document you send to suppliers.
Without a color matching system, your logo will be a different shade or hue everytime it is reproduced. A color matching system ensures it is reproduced accurately every time, as color systems (such as Pantone�ｿｽ) are universally recognized.
6. The logo file format should be vector.
This file format can be easily resized and applied to different media, and has infinite resolution. That means you won�ｿｽt see your logo pixelated on your exhibition booth graphics or on outdoor media. The vector file format also supports numbered color systems as well. In this way your logo can be distributed and reproduced to exacting standards.
Logos created or reproduced using a bitmap file format are limited in size and do not have accurate color matching. Your staff will spend more time concerning themselves with file resolution and color issues - the things you can avoid using proper file format.
About The Author: Tim Robertson RGD saves companies time and money. Visit http://www.thebestlogo.info to see what makes a good logo great, illustrations demonstrating some of the principles above, and how to save up to $10,000 in legal fees by avoiding trademarks.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=144668
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Tim Robertson
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=144668
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=144668
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Six Things A Good Logo Design Must Have
Author: Tim Robertson
Word Count: 730
Article URL: http://www.isnare.com/?aid=144668&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=144668
Easy Publish Tool: http://www.isnare.com/html.php?aid=144668
*********************** ARTICLE START ***********************
Most marketers are aware of the ingredients for a memorable logo design, and understand the value a well-designed logo can bring to a brand. They may overlook some important issues regarding legibility and practicality, however.
The costs involved in developing a logo go beyond its initial creation. Trademarking, printing reproduction methods, and brand extension costs can increase substantially if the original design is not done properly. The following six essential things a good logo design must have will save you time, money, and legal costs related to logo use and application in the real world of printing, advertising, on-line, and elsewhere.
1. Your logo should be a �ｿｽwordmark�ｿｽ.
The logo must be clearly read stating the name. That means that the logo is the stylized name, as opposed to an abstract shape or icon.
Abstract shapes do not communicate anything to the market, unless they are a worldwide brand that has been seen and recognized hundreds of thousands of times a day. How many abstract logo shapes do you remember? And do you have 10 years (the average length of time it takes to reinforce a brand icon) to educate people what your abstract logo represents?
Most people can only identify a few logos that are not literal, so stick with having your logo name legible and clearly read. You�ｿｽll notice Microsoft, Coke, and Nike have literal names as their logo, so you�ｿｽre in good company.
2. Your logo must pass the �ｿｽblack and white�ｿｽ test.
Your logo must work in different mediums and at sizes. Will it show up clearly on a fax? Shipping label? Inside a text document? In a black and white photograph in the newspaper or a trade journal? If it is printed in black or grey, is it muddy and hard to discern, or clear and distinct?
The test of all of these considerations is to have the logo printed in both color and black and white. In each instance there should be no question as to what it says. An alternative is to create separate logos for color and black and white applications. The message here is to make sure your logo is clearly read when printed, duplicated, copied, or emailed in any medium and in any color.
3. Your logo must pass the size test.
Your logo should be clear and legible when enlarged to 2 feet in width, as well as shrunk to half-an-inch wide.
If it is too busy or complicated it will not communicate anything at a smaller size. It will show up in photographs, magazines, trade ads, and on business cards, so it is important that it is legible in all of these media.
4. Your logo artwork should be flat and sharp.
Avoid drop shadows and color gradients. They look great on a computer screen in the boardroom or in a powerpoint presentation, but will only cause reproduction problems in other media. Printed media such as brochures, advertisements, and outdoor signage may all have different variations of color gradients, and drop shadows do not work well at reduced sizes or in black and white.
5. Your logo colors should be specified by a numbered color system.
Your logo should be printed and reproduced using match colors, where possible. These match colors should be specified in the logo usage and branding document you send to suppliers.
Without a color matching system, your logo will be a different shade or hue everytime it is reproduced. A color matching system ensures it is reproduced accurately every time, as color systems (such as Pantone�ｿｽ) are universally recognized.
6. The logo file format should be vector.
This file format can be easily resized and applied to different media, and has infinite resolution. That means you won�ｿｽt see your logo pixelated on your exhibition booth graphics or on outdoor media. The vector file format also supports numbered color systems as well. In this way your logo can be distributed and reproduced to exacting standards.
Logos created or reproduced using a bitmap file format are limited in size and do not have accurate color matching. Your staff will spend more time concerning themselves with file resolution and color issues - the things you can avoid using proper file format.
About The Author: Tim Robertson RGD saves companies time and money. Visit http://www.thebestlogo.info to see what makes a good logo great, illustrations demonstrating some of the principles above, and how to save up to $10,000 in legal fees by avoiding trademarks.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=144668
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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