Up-Sell Instead Of Cross-Sell Your Ebay Items
0 views
Skip to first unread message
Jason Griffith
May 8, 2013, 5:51:17 PM5/8/13
to publish-the...@googlegroups.com
*****************************************************************
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Jason Griffith
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=135087
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=135087
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Up-Sell Instead Of Cross-Sell Your Ebay Items
Author: Jason Griffith
Word Count: 485
Article URL: http://www.isnare.com/?aid=135087&ca=Business+Management
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=135087
Easy Publish Tool: http://www.isnare.com/html.php?aid=135087
*********************** ARTICLE START ***********************
When you own an eBay store, you have the luxury of listing items in your store inventory that essentially do not expire like regular auctions. This feature opens the doors for you to carefully think about and design a process for promoting your items.
As with most things in life, there is an easy road and there is a tougher road that demands more work. The results that one gets are often direct in line with the effort one puts in.
eBay provides you with a cross-promotional tool, where you can present a buyer with similar or related items when they view an auction listing, and when they go through the checkout process.
The easy way out of using this feature is to simply let the system decide which auction listings to show to the buyer. That is probably also the least efficient way of using the cross-promotional tool. However, if most of your listings are regular time-limited auctions, then you do not have much choice other than using the auto selection feature.
A more efficient and effective way of using the tool is to promote your more expensive items when a buyer views an auction listing. This method is actually even more important for when the buyer is going through the checkout process. At checkout time you know that you have a paying buyer who is interested in the particular purchased item. Now is the time to use that knowledge and up-sell.
Often, your more expensive items are the ones that move much slower. That can be for a variety of reasons, such as buyers limiting their searches to specific dollar limits, buyer confidence in you as a seller, and buyer confidence in the broader eBay auction system.
Hence, you must use every sensible opportunity you get to promote your more expensive items.
To do this effectively, you must fully understand your products and how they relate to one another. In addition, you must understand your buyer.
You must know that if the buyer purchased your red $10 widget, then they are most likely to be interested in your related $120 widget because the red widget works with or enhances the performance of your more expensive widget.
In this scenario, you would list your red $10 widget as a regular eBay auction and list your related $120 widget as a store inventory item. Using the cross-promotional tool, you would then manually select the more expensive widget to be shown on in the cross-promotional tool, as well as other items that might relate to the red widget or the more expensive widget.
Cross-promotion can be very effective in generating more sales, but you cannot expect the optimal results if you choose to rely on automatic selection. Put in some thought and work, and you should see far better results.
About The Author: Jason Griffith writes eBay Store reviews for http://BestAuctionStores.com (http://www.bestauctionstores.com), a site dedicated to providing eBay Store Owners with reviews and feedback about their stores.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=135087
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Jason Griffith
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=135087
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=135087
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Up-Sell Instead Of Cross-Sell Your Ebay Items
Author: Jason Griffith
Word Count: 485
Article URL: http://www.isnare.com/?aid=135087&ca=Business+Management
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=135087
Easy Publish Tool: http://www.isnare.com/html.php?aid=135087
*********************** ARTICLE START ***********************
When you own an eBay store, you have the luxury of listing items in your store inventory that essentially do not expire like regular auctions. This feature opens the doors for you to carefully think about and design a process for promoting your items.
As with most things in life, there is an easy road and there is a tougher road that demands more work. The results that one gets are often direct in line with the effort one puts in.
eBay provides you with a cross-promotional tool, where you can present a buyer with similar or related items when they view an auction listing, and when they go through the checkout process.
The easy way out of using this feature is to simply let the system decide which auction listings to show to the buyer. That is probably also the least efficient way of using the cross-promotional tool. However, if most of your listings are regular time-limited auctions, then you do not have much choice other than using the auto selection feature.
A more efficient and effective way of using the tool is to promote your more expensive items when a buyer views an auction listing. This method is actually even more important for when the buyer is going through the checkout process. At checkout time you know that you have a paying buyer who is interested in the particular purchased item. Now is the time to use that knowledge and up-sell.
Often, your more expensive items are the ones that move much slower. That can be for a variety of reasons, such as buyers limiting their searches to specific dollar limits, buyer confidence in you as a seller, and buyer confidence in the broader eBay auction system.
Hence, you must use every sensible opportunity you get to promote your more expensive items.
To do this effectively, you must fully understand your products and how they relate to one another. In addition, you must understand your buyer.
You must know that if the buyer purchased your red $10 widget, then they are most likely to be interested in your related $120 widget because the red widget works with or enhances the performance of your more expensive widget.
In this scenario, you would list your red $10 widget as a regular eBay auction and list your related $120 widget as a store inventory item. Using the cross-promotional tool, you would then manually select the more expensive widget to be shown on in the cross-promotional tool, as well as other items that might relate to the red widget or the more expensive widget.
Cross-promotion can be very effective in generating more sales, but you cannot expect the optimal results if you choose to rely on automatic selection. Put in some thought and work, and you should see far better results.
About The Author: Jason Griffith writes eBay Store reviews for http://BestAuctionStores.com (http://www.bestauctionstores.com), a site dedicated to providing eBay Store Owners with reviews and feedback about their stores.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=135087
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Reply all
Reply to author
Forward
0 new messages