Using E-mail Marketing to Build Your Small Company
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Frank J. Lucer
Apr 18, 2010, 3:25:04 PM4/18/10
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Please consider this free-reprint article written by:
Frank J. Lucer
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- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
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- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=502926
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The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
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Article Title: Using E-mail Marketing to Build Your Small Company
Author: Frank J. Lucer
Word Count: 762
Article URL: http://www.isnare.com/?aid=502926&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=502926
Easy Publish Tool: http://www.isnare.com/html.php?aid=502926
*********************** ARTICLE START ***********************
Marketing your small business and products via conventional channels is expensive. The expenses associated with print media advertising and direct postal mail still rise every year, leaving few cost-effective choices for small business owners. This is among the reasons more business owners than ever before are leveraging email marketing to build their small businesses.
In the following paragraphs, we'll give a quick overview for implementing email marketing to promote your company. We'll set aside complex issues, such as A/B (or even multivariate) testing, list gathering or amassing, and target market segmentation. Instead, we'll go through some of the basics, to help you start benefiting from this tactic as quickly as possible. You'll find that this advertising system, if used properly, can give you a unique edge over any larger competitors.
Construct Your List Through The Relationship
Chances are, a large portion of company's customer base likes using the services of your company because of the relationship they share with you. This is accurate whether you're running a diner, pet supply shop, or car repair center. This association can be a useful tool for building your email list. It may be as simple as letting your customers know about your ideas and asking them to register.
If you are running a "brick and mortar" company, have visitors complete cards with their e-mail address (keep these cards on file). If your company is established completely on the internet, make certain your website's visitors know about your list, and how to opt in.
Choose Your Service Provider Intelligently
You can either use a self-hosted email system or a third-party company. Most small business owners may find the latter choice is more suitable because technical problems are handled through the vendor. The problem is getting a vendor upon whom you can depend.
The most crucial factors are versatility, security, and deliverability. You'll want the flexibility to send automated emails and news letters, and also integrate the software in to an online shopping cart; you'll want the peace of mind that comes with knowing the provider's servers are as safe as possible to prevent hacks and other breaches. You'll likewise want to select a vendor that maintains a stellar history of deliverability.
Incentivize Your Opt-In
You are going to benefit from a far greater result by offering customers an incentive for joining your subscriber list. Bear in mind, the kind of incentive you use will influence the quality of the opt-in. For instance, should you offer each person $1 in trade for his or her e-mail address, you'll develop a big subscriber list quickly; unfortunately, you'll also find that the list is stuffed with low-quality leads.
Make an effort to tie the inducement together with your business' products or services. For example, let people know they can get weekly coupon codes that are unavailable elsewhere; integrate a client loyalty program where people collect points that may be redeemed for discounts - again, only via your list. Not only will you develop your subscriber list with higher-quality prospects, but you'll also improve their loyalty to your company.
Incorporate E-mail marketing Into Your Wider Strategy
Avoid thinking about email marketing as an isolated advertising strategy. Rather, consider it a route of communication that may be integrated with additional platforms. For instance, your company may maintain a Facebook profile and Twitter account; recent studies have shown that people who are participating in the social networking websites are active email users; that means they're likely to see and read what you send them.
When you mail out a special coupon, mention it in your Facebook account. When you "tweet", encourage your Twitter followers to sign up for your list for upcoming deals; these platforms allow you to cross-promote via several points of contact.
Allow it to be Personal
Getting your emails into the in-boxes of those who are in your list is merely step one of your ongoing email marketing strategy. Nothing happens until people open up and read your emails. The best approach for improving your open rate is to regularly make your emails engaging to your target audience. Write your emails using a personalized style. Avoid business formalities and instead, write as if you are speaking with someone in person. The more interesting your audience finds your emails, the more likely they will continue reading them. And that is the primary element of a highly effective email marketing campaign.
About The Author: Frank Lucer has composed this informative article on behalf of America's Best Franchises, a fantastic source of information for everyone serious about buying a http://www.americasbestfranchises.com/. Go to their website at http://www.AmericasBestFranchises.com for more excellent ideas.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=502926
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Please consider this free-reprint article written by:
Frank J. Lucer
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=502926
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=502926
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Using E-mail Marketing to Build Your Small Company
Author: Frank J. Lucer
Word Count: 762
Article URL: http://www.isnare.com/?aid=502926&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=502926
Easy Publish Tool: http://www.isnare.com/html.php?aid=502926
*********************** ARTICLE START ***********************
Marketing your small business and products via conventional channels is expensive. The expenses associated with print media advertising and direct postal mail still rise every year, leaving few cost-effective choices for small business owners. This is among the reasons more business owners than ever before are leveraging email marketing to build their small businesses.
In the following paragraphs, we'll give a quick overview for implementing email marketing to promote your company. We'll set aside complex issues, such as A/B (or even multivariate) testing, list gathering or amassing, and target market segmentation. Instead, we'll go through some of the basics, to help you start benefiting from this tactic as quickly as possible. You'll find that this advertising system, if used properly, can give you a unique edge over any larger competitors.
Construct Your List Through The Relationship
Chances are, a large portion of company's customer base likes using the services of your company because of the relationship they share with you. This is accurate whether you're running a diner, pet supply shop, or car repair center. This association can be a useful tool for building your email list. It may be as simple as letting your customers know about your ideas and asking them to register.
If you are running a "brick and mortar" company, have visitors complete cards with their e-mail address (keep these cards on file). If your company is established completely on the internet, make certain your website's visitors know about your list, and how to opt in.
Choose Your Service Provider Intelligently
You can either use a self-hosted email system or a third-party company. Most small business owners may find the latter choice is more suitable because technical problems are handled through the vendor. The problem is getting a vendor upon whom you can depend.
The most crucial factors are versatility, security, and deliverability. You'll want the flexibility to send automated emails and news letters, and also integrate the software in to an online shopping cart; you'll want the peace of mind that comes with knowing the provider's servers are as safe as possible to prevent hacks and other breaches. You'll likewise want to select a vendor that maintains a stellar history of deliverability.
Incentivize Your Opt-In
You are going to benefit from a far greater result by offering customers an incentive for joining your subscriber list. Bear in mind, the kind of incentive you use will influence the quality of the opt-in. For instance, should you offer each person $1 in trade for his or her e-mail address, you'll develop a big subscriber list quickly; unfortunately, you'll also find that the list is stuffed with low-quality leads.
Make an effort to tie the inducement together with your business' products or services. For example, let people know they can get weekly coupon codes that are unavailable elsewhere; integrate a client loyalty program where people collect points that may be redeemed for discounts - again, only via your list. Not only will you develop your subscriber list with higher-quality prospects, but you'll also improve their loyalty to your company.
Incorporate E-mail marketing Into Your Wider Strategy
Avoid thinking about email marketing as an isolated advertising strategy. Rather, consider it a route of communication that may be integrated with additional platforms. For instance, your company may maintain a Facebook profile and Twitter account; recent studies have shown that people who are participating in the social networking websites are active email users; that means they're likely to see and read what you send them.
When you mail out a special coupon, mention it in your Facebook account. When you "tweet", encourage your Twitter followers to sign up for your list for upcoming deals; these platforms allow you to cross-promote via several points of contact.
Allow it to be Personal
Getting your emails into the in-boxes of those who are in your list is merely step one of your ongoing email marketing strategy. Nothing happens until people open up and read your emails. The best approach for improving your open rate is to regularly make your emails engaging to your target audience. Write your emails using a personalized style. Avoid business formalities and instead, write as if you are speaking with someone in person. The more interesting your audience finds your emails, the more likely they will continue reading them. And that is the primary element of a highly effective email marketing campaign.
About The Author: Frank Lucer has composed this informative article on behalf of America's Best Franchises, a fantastic source of information for everyone serious about buying a http://www.americasbestfranchises.com/. Go to their website at http://www.AmericasBestFranchises.com for more excellent ideas.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=502926
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com --
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