Six Things You Probably Do Not Know About Distributing Press Releases
1 view
Skip to first unread message
Marcia Yudkin
Apr 23, 2013, 3:50:24 AM4/23/13
to publish-the...@googlegroups.com
*****************************************************************
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=624581
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=624581
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Six Things You Probably Do Not Know About Distributing Press Releases
Author: Marcia Yudkin
Word Count: 568
Article URL: http://www.isnare.com/?aid=624581&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=624581
Easy Publish Tool: http://www.isnare.com/html.php?aid=624581
*********************** ARTICLE START ***********************
In recent years, while helping clients distribute press releases on PRWeb, Ereleases, Emailwire, Officialwire and a few other paid press release distribution services (and using those services myself), I have learned a few important pointers that I haven't seen other publicity experts discuss.
1. Press releases can deliver traffic for years. Every day, my web site gets visitors who have found and clicked from releases posted two years ago or earlier. Therefore, if you use press releases to promote a transitory event or limited-time product, either update your landing page from the release to something people can now buy or redirect traffic to that landing page to a closely related, still relevant page.
Not all services keep your releases active indefinitely, however. One subscription service told me that if I didn't renew my account, all the releases I had posted through them would become invisible. Ask about this before buying a monthly or annual subscription to a distribution service.
2. Google News - where journalists, researchers and news hounds like to search - keeps releases active for about a month. Thus, if you promote the same item or use the same set of keywords just once a month, you keep up your presence in Google News nicely. More often than that, you're not getting much additional bang for your effort and investment.
3. Always link to HTML pages. One client wanted to link directly from her release to a PDF document, and I told her to link to an HTML landing page instead. Why? If people downloaded the PDF from the release, they wouldn't be exposed to her web site and its descriptions of her other products and services. Also, media people consider offering publicity-related material in PDF format a sign of cluelessness.
Another client wanted to include a shopping cart "buy" link in her release - also not a good idea. Hardly anyone is ready or willing to buy after reading just a press release. They want the reassurance and credibility of reading more about the offering on a web site before pressing the "buy" button.
4. Twitter is a player now in press release distribution. One press release distribution service owner told me that 90% of the releases from his service now get tweeted. Sometimes it's "bots" that do this, but often it's humans. To maximize tweetability, keep your press release headlines at 100 characters or less, and do not use special characters, like $, %, & or @, in your headlines, as these can interfere with the way the "bots" are programmed.
5. Use graphics. Many of the distribution services now let you add a graphic or two to the release at no extra charge. Whenever possible, take advantage of this option, which helps your release attract more attention in a list of releases on a certain topic. For the graphic, use a product shot, a head shot of your CEO or the company logo.
6. Don't limit yourself to launches. More than 80 percent of the time when a client hires me to write and distribute a release, it's for an upcoming event or a new product. However, trend stories and timeless tips are appropriate for press releases, too. In fact, I'm now in the process of rewriting the 100+ tips articles I've posted on article sites into press releases for a second, powerful hit of human attention and search engine love.
About The Author: Publicity expert Marcia Yudkin is the author of 6 Steps to Free Publicity, and 13 other books. She helps organizations generate publicity angles, spark the interest of the media and be findable by journalists. Download her free one-hour audio recording on publicity: http://www.yudkin.com/publicityideas.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=624581
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=624581
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=624581
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Six Things You Probably Do Not Know About Distributing Press Releases
Author: Marcia Yudkin
Word Count: 568
Article URL: http://www.isnare.com/?aid=624581&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=624581
Easy Publish Tool: http://www.isnare.com/html.php?aid=624581
*********************** ARTICLE START ***********************
In recent years, while helping clients distribute press releases on PRWeb, Ereleases, Emailwire, Officialwire and a few other paid press release distribution services (and using those services myself), I have learned a few important pointers that I haven't seen other publicity experts discuss.
1. Press releases can deliver traffic for years. Every day, my web site gets visitors who have found and clicked from releases posted two years ago or earlier. Therefore, if you use press releases to promote a transitory event or limited-time product, either update your landing page from the release to something people can now buy or redirect traffic to that landing page to a closely related, still relevant page.
Not all services keep your releases active indefinitely, however. One subscription service told me that if I didn't renew my account, all the releases I had posted through them would become invisible. Ask about this before buying a monthly or annual subscription to a distribution service.
2. Google News - where journalists, researchers and news hounds like to search - keeps releases active for about a month. Thus, if you promote the same item or use the same set of keywords just once a month, you keep up your presence in Google News nicely. More often than that, you're not getting much additional bang for your effort and investment.
3. Always link to HTML pages. One client wanted to link directly from her release to a PDF document, and I told her to link to an HTML landing page instead. Why? If people downloaded the PDF from the release, they wouldn't be exposed to her web site and its descriptions of her other products and services. Also, media people consider offering publicity-related material in PDF format a sign of cluelessness.
Another client wanted to include a shopping cart "buy" link in her release - also not a good idea. Hardly anyone is ready or willing to buy after reading just a press release. They want the reassurance and credibility of reading more about the offering on a web site before pressing the "buy" button.
4. Twitter is a player now in press release distribution. One press release distribution service owner told me that 90% of the releases from his service now get tweeted. Sometimes it's "bots" that do this, but often it's humans. To maximize tweetability, keep your press release headlines at 100 characters or less, and do not use special characters, like $, %, & or @, in your headlines, as these can interfere with the way the "bots" are programmed.
5. Use graphics. Many of the distribution services now let you add a graphic or two to the release at no extra charge. Whenever possible, take advantage of this option, which helps your release attract more attention in a list of releases on a certain topic. For the graphic, use a product shot, a head shot of your CEO or the company logo.
6. Don't limit yourself to launches. More than 80 percent of the time when a client hires me to write and distribute a release, it's for an upcoming event or a new product. However, trend stories and timeless tips are appropriate for press releases, too. In fact, I'm now in the process of rewriting the 100+ tips articles I've posted on article sites into press releases for a second, powerful hit of human attention and search engine love.
About The Author: Publicity expert Marcia Yudkin is the author of 6 Steps to Free Publicity, and 13 other books. She helps organizations generate publicity angles, spark the interest of the media and be findable by journalists. Download her free one-hour audio recording on publicity: http://www.yudkin.com/publicityideas.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=624581
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Reply all
Reply to author
Forward
0 new messages