Basics of Email Marketing For New Marketers
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Victor Green
Apr 16, 2010, 5:25:01 AM4/16/10
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Please consider this free-reprint article written by:
Victor Green
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Article Title: Basics of Email Marketing For New Marketers
Author: Victor Green
Word Count: 594
Article URL: http://www.isnare.com/?aid=502816&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=502816
Easy Publish Tool: http://www.isnare.com/html.php?aid=502816
*********************** ARTICLE START ***********************
Email marketing is an efficient way of distributing information about a product or service. This direct marketing method makes use of a fast and effective tool: electronic mail. The main issue that usually shakes the identity of such a method is its association with spamming. Spamming is what some people would consider an underhanded version of email marketing. Companies, without asking permission from potential clients or buyers, bombard said clients' email addresses with information about products and services. Sometimes spammed email contains links to dishonorable websites that the client would not want to be associated with. Instead of just reminding the email recipients, spammers bombard the poor targets with all sorts of unwanted information. As a result, would-be customers feel that their privacy has been invaded.
Why should you make use of email marketing?
When you use email to inform possible clients about your products and services, you do not have to go to the post office and send a bulk of letters. This means that you do not have to spend money on printing or postage, both of which can cost a lot. Advertising your company through email makes the whole advertising process so much faster and more efficient. You can reach more people in a short period of time. If you have a quality mailing list of people, who have requested to receive your emails, you can benefit by promoting your existing products and build a stronger relationship with them. You can run special promotions during the holidays or other seasonal event without requiring a lot of lead time. The most important reason for using email marketing is that it has been proven effective by many studies.
What are the disadvantages of email marketing?
The problem with the technique is that there are many Internet users who are wary about email from companies, although recent studies indicate that the majority of people are becoming more comfortable with the idea. Email has been known to be a medium for spamming and viruses. Would-be clients are becoming more careful about the mail that they open, which is why it is so important that you clearly identify yourself in the from name of your emails. If the recipients of the email is not familiar with your company or does not recognize the company name, then they may not even open your email. This results in your effort becoming useless. At times, the email recipients do not even get a glimpse of your email if it seems foreign to them. With all sorts of email filters available today, your unrecognized email could be directly sent to the spam box. There may be recipients who do open the mail but do not take your correspondence seriously. They have not really heard of you before your email came into their inbox. They are also more likely wondering how you got their email address. This is why building a quality permission-based mailing list is vital for your email marketing success.
Email marketing, in general, still delivers great results and is one of the most rapidly growing marketing tools. It is fast, cheap and efficient. You get to spread the word about your company's products and services in almost no time. With one click, your email is sent to possibly hundreds, thousands or even more. Your contacts can also get connected to your online shop through a link within the email. This way, they can buy the product in as few steps as possible, which is exactly what you want.
About The Author: Victor Green is an Account Executive at http://EliteEmail.com, the award winning email marketing solution that has helped thousands of businesses around the globe create, send and track eye-catching emails. Harness the power of email marketing today. Try it for free by visiting: http://www.eliteemail.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=502816
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
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Please consider this free-reprint article written by:
Victor Green
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=502816
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=502816
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Basics of Email Marketing For New Marketers
Author: Victor Green
Word Count: 594
Article URL: http://www.isnare.com/?aid=502816&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=502816
Easy Publish Tool: http://www.isnare.com/html.php?aid=502816
*********************** ARTICLE START ***********************
Email marketing is an efficient way of distributing information about a product or service. This direct marketing method makes use of a fast and effective tool: electronic mail. The main issue that usually shakes the identity of such a method is its association with spamming. Spamming is what some people would consider an underhanded version of email marketing. Companies, without asking permission from potential clients or buyers, bombard said clients' email addresses with information about products and services. Sometimes spammed email contains links to dishonorable websites that the client would not want to be associated with. Instead of just reminding the email recipients, spammers bombard the poor targets with all sorts of unwanted information. As a result, would-be customers feel that their privacy has been invaded.
Why should you make use of email marketing?
When you use email to inform possible clients about your products and services, you do not have to go to the post office and send a bulk of letters. This means that you do not have to spend money on printing or postage, both of which can cost a lot. Advertising your company through email makes the whole advertising process so much faster and more efficient. You can reach more people in a short period of time. If you have a quality mailing list of people, who have requested to receive your emails, you can benefit by promoting your existing products and build a stronger relationship with them. You can run special promotions during the holidays or other seasonal event without requiring a lot of lead time. The most important reason for using email marketing is that it has been proven effective by many studies.
What are the disadvantages of email marketing?
The problem with the technique is that there are many Internet users who are wary about email from companies, although recent studies indicate that the majority of people are becoming more comfortable with the idea. Email has been known to be a medium for spamming and viruses. Would-be clients are becoming more careful about the mail that they open, which is why it is so important that you clearly identify yourself in the from name of your emails. If the recipients of the email is not familiar with your company or does not recognize the company name, then they may not even open your email. This results in your effort becoming useless. At times, the email recipients do not even get a glimpse of your email if it seems foreign to them. With all sorts of email filters available today, your unrecognized email could be directly sent to the spam box. There may be recipients who do open the mail but do not take your correspondence seriously. They have not really heard of you before your email came into their inbox. They are also more likely wondering how you got their email address. This is why building a quality permission-based mailing list is vital for your email marketing success.
Email marketing, in general, still delivers great results and is one of the most rapidly growing marketing tools. It is fast, cheap and efficient. You get to spread the word about your company's products and services in almost no time. With one click, your email is sent to possibly hundreds, thousands or even more. Your contacts can also get connected to your online shop through a link within the email. This way, they can buy the product in as few steps as possible, which is exactly what you want.
About The Author: Victor Green is an Account Executive at http://EliteEmail.com, the award winning email marketing solution that has helped thousands of businesses around the globe create, send and track eye-catching emails. Harness the power of email marketing today. Try it for free by visiting: http://www.eliteemail.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=502816
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com --
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