Off The Ball
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James Brown
May 6, 2013, 3:25:03 AM5/6/13
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Please consider this free-reprint article written by:
James Brown
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Article Title: Off The Ball
Author: James Brown
Word Count: 527
Article URL: http://www.isnare.com/?aid=182426&ca=Sports
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=182426
Easy Publish Tool: http://www.isnare.com/html.php?aid=182426
*********************** ARTICLE START ***********************
From cars that float to New Coke bad ideas have permeated the marketplace for decades. The problem with bad ideas is that they always sound like good ideas until you actually get into them.
By that time it's too late to prohibit the fiasco from occurring. The National Basketball Association experienced a good idea that turned into a bad reality in the 2006-2007 season when they introduced their new microfiber ball. Commissioners and regulators in the corporate office of NBA headquarters thought the new ball would increase points, increase action on the court and would be better for basketball and its fans as a whole. Unfortunately three great mistakes led to its downfall.
No player consultation
The first mistake made by the corporate office and commissioner the NBA was not to consult players on this decision. They were simply notified that in the 2006-2007 season a new ball would be in play. This led to the filing of a labor union lawsuit as players began to assert their right to have a say in their own sport. The lawsuit was never resolved because by the time it came to court the commissioner had pulled the ball and at the beginning of 2007 went back to the leather ball. This illustrated the problem of NBA officials and players not working together. The good outcome from this situation was that apparent lack of communication has been addressed and the league promises more player consultation on decisions from now on.
Not enough time
Not only were players caught off guard with the new basketball coming into their season, but they were given almost no time to practice with it. They began using at the start of practice right before the season began and discovered immediately that the microfiber ball had distinct differences from the leather ball that they had played with through their childhoods and into their career. It bounced differently. It felt different. It didn't bounce off the rim in the same way and it cut their hands. Before they had time to really study the effects of the ball, the season began. Points did go up during the time the ball was used but so did turnovers and missed opportunities. Players simply were not ready to begin with a new ball.
Missing the point entirely
Somehow, people in the conference were looking at TV ratings, endorsements, media controversies, player issues, trading, dress codes, violence and the future while forgetting to look at the one thing they probably should have considered first: the basketball. Basketball is about the ball. Professional basketball players have used a leather ball as kids, as student athletes, and as professionals. All of a sudden the center of their game had been changed.
The good news for the NBA is that they were willing to recognize their mistake and in midseason change the ball back to the leather ball players wanted. This move opened up the door for renewed communication on behalf of players and management, and will hopefully help both sides remember just what this sport is all about.
About The Author: James Brown writes about http://www.nbagearshop.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=182426
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
James Brown
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=182426
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=182426
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Off The Ball
Author: James Brown
Word Count: 527
Article URL: http://www.isnare.com/?aid=182426&ca=Sports
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=182426
Easy Publish Tool: http://www.isnare.com/html.php?aid=182426
*********************** ARTICLE START ***********************
From cars that float to New Coke bad ideas have permeated the marketplace for decades. The problem with bad ideas is that they always sound like good ideas until you actually get into them.
By that time it's too late to prohibit the fiasco from occurring. The National Basketball Association experienced a good idea that turned into a bad reality in the 2006-2007 season when they introduced their new microfiber ball. Commissioners and regulators in the corporate office of NBA headquarters thought the new ball would increase points, increase action on the court and would be better for basketball and its fans as a whole. Unfortunately three great mistakes led to its downfall.
No player consultation
The first mistake made by the corporate office and commissioner the NBA was not to consult players on this decision. They were simply notified that in the 2006-2007 season a new ball would be in play. This led to the filing of a labor union lawsuit as players began to assert their right to have a say in their own sport. The lawsuit was never resolved because by the time it came to court the commissioner had pulled the ball and at the beginning of 2007 went back to the leather ball. This illustrated the problem of NBA officials and players not working together. The good outcome from this situation was that apparent lack of communication has been addressed and the league promises more player consultation on decisions from now on.
Not enough time
Not only were players caught off guard with the new basketball coming into their season, but they were given almost no time to practice with it. They began using at the start of practice right before the season began and discovered immediately that the microfiber ball had distinct differences from the leather ball that they had played with through their childhoods and into their career. It bounced differently. It felt different. It didn't bounce off the rim in the same way and it cut their hands. Before they had time to really study the effects of the ball, the season began. Points did go up during the time the ball was used but so did turnovers and missed opportunities. Players simply were not ready to begin with a new ball.
Missing the point entirely
Somehow, people in the conference were looking at TV ratings, endorsements, media controversies, player issues, trading, dress codes, violence and the future while forgetting to look at the one thing they probably should have considered first: the basketball. Basketball is about the ball. Professional basketball players have used a leather ball as kids, as student athletes, and as professionals. All of a sudden the center of their game had been changed.
The good news for the NBA is that they were willing to recognize their mistake and in midseason change the ball back to the leather ball players wanted. This move opened up the door for renewed communication on behalf of players and management, and will hopefully help both sides remember just what this sport is all about.
About The Author: James Brown writes about http://www.nbagearshop.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=182426
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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