Are Shoe Care Kits Really Necessary Shoe Care Products?

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Billy Murphy

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May 12, 2013, 1:48:11 PM5/12/13
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Billy Murphy

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Article Title: Are Shoe Care Kits Really Necessary Shoe Care Products?
Author: Billy Murphy
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Up until recently it was very easy to walk into a London shoe shop, cobblers or convenience store and come across all the shoe care products you ever needed. Typically, it was very difficult to make out exactly what you were looking for as a whole range of shoe polishes and shoe accessories confronted you. To make it easier these stores offered shoe care kits, essentially a well-chosen selection of shoe care products in a small toiletry like bag so that you could be fairly sure you had everything you needed. When an individual product ran out you would then be able to return to the shop and buy an exact like for like replacement. The job of looking after your shoes was easy and these shoe care kits really did contain everything you needed including shoe polish, shoe brushes, polishing clothes, shoe horns and more. Many people took the ease at which they could find and buy the right products to look after their shoes for granted. These days did not last for ever and the tide did start to turn quite considerably shortly after.

When this day eventually arrived, the good and varied choice previously in shoe shops, cobblers and convenience stores disappeared in a short period of time. This dramatic change occurred during the 3 - 5 year period when e-commerce started to become very popular in the UK, approximately 2001-2006. In this short space of time many cobblers were overran by the internet especially when their products were available for half the price online. The cobblers could no longer make a decent margin on these shoe care products and many became solely focused on repairing shoes instead; the online market had yet to find a way to cater for repairs. During the same time shoe shops started to stock fewer products - again this was due to the margin cuts they were forced to take due to the emergence of online shopping. Ecommerce had dragged down the price of shoe care products by so much that it no longer made business sense to sell them. Instead, a very small range of shoe care products was available and in the space replacing shoe care products were more designer shoes from which they would be able make more money. Convenience stores also fell foal to the internet. This was up to the point that you would now only be able to find brown and black shoe polish and one size of black shoe laces if you were lucky.

This decline has been so dramatic that the layman or the casual passer-by who has watched this over time may have thought that products such as shoe care kits were no longer required and simply old fashioned. This is however simply not the case. Shoe care products are still needed as much as they were before; people still need to dress smartly to go to work or go out socialising. As a result, these products will still be here longer than you or I, even though you may only be able to purchase such items online.


About The Author: Billy Murphy is a proven British freelance writer in the field of consumer products. He has expertise in the field of shoe care products including shoe care kits. Don't rush out to buy anything without reading his informative articles first, http://www.shoecaresupplies.co.uk

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